📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: RocketDocs
🔹 Location: Dallas, Texas, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a holistic marketing strategy aligned with company goals
- Leading content creation and management to bring the brand voice to life across various channels
- Optimizing digital marketing efforts and website performance
- Executing high-impact campaigns to support demand generation and product launches
- Managing resources and budget to support marketing growth
ASSUMPTION: This role requires a strategic doer who's passionate about wearing many hats and comfortable with a high-ownership, high-impact position.
📋 Key Responsibilities
✅ Drive strategy & vision by owning the development and execution of a holistic marketing strategy, setting clear objectives, and identifying new growth opportunities
✅ Lead content with purpose by creating and managing a content roadmap, writing and editing high-quality content, and building thought leadership
✅ Build & optimize digital presence by managing all digital marketing efforts, analyzing data, and continuously improving website performance
✅ Bring creative ideas to life by developing or coordinating visual assets and collaborating with contractors or agencies on complex projects
✅ Execute high-impact campaigns by planning, launching, and iterating on integrated campaigns that support demand generation and product launches
✅ Stay curious & customer-centric by conducting market research, competitive analysis, and using insights to inform strategy and messaging
✅ Manage resources for growth by owning and optimizing the marketing budget, sourcing and managing contractors or vendors, and empowering others to use brand guidelines effectively
✅ Steward our brand by evolving and enforcing a consistent brand identity across all channels and materials
✅ Track, learn, and evolve by using marketing analytics tools to measure performance, sharing insights with leadership, and bringing forward creative recommendations to improve and grow
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring a versatile marketing professional.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or related field (or equivalent experience)
Experience: Proven expertise in developing and executing B2B strategies, with a minimum of 5-10 years of experience leading marketing in a solo or small-team environment
Required Skills:
- Strategic mindset with the ability to move quickly from idea to action
- Hands-on experience with digital marketing platforms, content management systems, and analytics tools
- Strong written and verbal communication skills
- Creative problem-solving ability and an entrepreneurial spirit
- Comfortable balancing vision with execution
Preferred Skills:
- Experience with AI-powered platforms or automation tools
- Familiarity with the sales enablement industry
ASSUMPTION: While not explicitly stated, experience with AI-powered platforms or automation tools and familiarity with the sales enablement industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on the experience level and location, the estimated salary range for this role is $120,000 - $160,000 per year. This estimate is derived from industry standards and may vary based on individual qualifications and company-specific compensation practices.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The provided salary range is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the Dallas, Texas area. Actual compensation may vary based on individual qualifications and company-specific compensation practices.
📌 Applicant Insights
🔍 Company Context
Industry: RocketDocs operates in the software development industry, focusing on sales enablement solutions such as RFP process management, security questionnaires, and due diligence requests.
Company Size: RocketDocs is a small but mighty team with 11-50 employees, offering a fast-paced and evolving work environment with deep roots and big ambitions.
Founded: RocketDocs was founded in 1994 and has served leading organizations for over 30 years, with a culture that values curiosity, ownership, and forward-thinking problem-solving.
Company Description:
- RocketDocs is on a mission to help companies respond faster, smarter, and more confidently to complex sales demands
- Their AI-powered platform gives teams the tools they need to streamline workflows, boost productivity, and close more deals with less stress
- RocketDocs serves as a trusted innovation partner, providing expertise and a unified automation platform to help companies win more, be more efficient, and have greater confidence in their responses and proposals
Company Specialties:
- RFP process management
- RFP response management
- Security questionnaires
- Due diligence questionnaires
- Proposal software
- Automated response management
- AI response management
Company Website: rocketdocs.com
ASSUMPTION: RocketDocs is a well-established company with a strong focus on innovation and customer success, offering a unique opportunity for marketing professionals to make a significant impact.
📊 Role Analysis
Career Level: This role is suitable for a seasoned marketing professional with 5-10 years of experience, seeking a high-impact, high-ownership position to drive marketing strategy and execution.
Reporting Structure: The Marketing Manager will work cross-functionally and directly with company leadership, collaborating with various teams to elevate the brand, drive customer engagement, and fuel growth.
Work Arrangement: This role is remote-friendly, offering flexible work arrangements to accommodate individual needs and preferences.
Growth Opportunities:
- As RocketDocs continues to grow and evolve, there will be ample opportunities for the Marketing Manager to expand their impact and influence within the organization
- This role offers the unique chance to build a high-impact marketing function from the ground up, working directly with company leadership to shape the future of the company
ASSUMPTION: Given the company's growth trajectory and the high-ownership nature of this role, there are significant opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: RocketDocs has a physical office in Dallas, Texas, but this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): 2201 Main St, Suite 1180, Dallas, Texas 75201, US
Geographic Context:
- Dallas, Texas, is a vibrant and diverse city with a thriving business community
- The city offers a mix of urban and suburban living options, with a variety of cultural attractions, entertainment, and outdoor activities
- Dallas is centrally located in the United States, making it an ideal hub for a remote-friendly work environment
Work Schedule: Full-time (40 hours per week) with flexible work arrangements, allowing for a healthy work-life balance
ASSUMPTION: While the role is remote-friendly, the company's physical office in Dallas, Texas, provides an opportunity for in-person collaboration and engagement when desired.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the leadership team
- Take-home assignment or case study presentation
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and planning
- Content creation and management skills
- Digital marketing expertise
- Campaign execution and optimization
- Budget management and resource allocation
- Brand stewardship and enforcement
- Data analysis and interpretation
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of RocketDocs' mission and values in your application materials
- Prepare for behavioral interview questions that focus on your strategic thinking, problem-solving, and leadership skills
- Be ready to discuss your approach to marketing strategy, content creation, and campaign execution
ATS Keywords: B2B strategies, digital marketing, content management, analytics, communication, creative problem-solving, market research, campaign management, brand stewardship, SEO, email marketing, social media, thought leadership, data analysis, budget management, strategic planning
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's strategic thinking, marketing expertise, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Drupal)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- AI-powered platforms and automation tools (e.g., RocketDocs' proprietary platform)
ASSUMPTION: While not explicitly stated, familiarity with AI-powered platforms and automation tools would be beneficial for this role, given RocketDocs' focus on AI-driven sales enablement solutions.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: RocketDocs values employees who are curious and eager to learn, fostering a culture of continuous improvement and innovation
- Ownership: The company encourages employees to take ownership of their roles and responsibilities, empowering them to drive results and make a significant impact
- Forward-thinking problem-solving: RocketDocs values employees who can think critically and creatively to solve complex problems and drive growth
Work Style:
- Collaborative: The company fosters a collaborative work environment, encouraging cross-functional teamwork and open communication
- Agile: RocketDocs operates in a fast-paced and evolving environment, requiring employees to be adaptable and responsive to change
- Entrepreneurial: The company values employees who are self-starters, comfortable with wearing multiple hats, and driven to succeed
Self-Assessment Questions:
- Do you thrive in fast-paced, evolving environments and enjoy wearing multiple hats?
- Are you comfortable balancing strategic planning with hands-on execution?
- Do you share RocketDocs' values of curiosity, ownership, and forward-thinking problem-solving?
ASSUMPTION: Given RocketDocs' focus on innovation, growth, and continuous improvement, candidates who are curious, entrepreneurial, and comfortable with a fast-paced work environment are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Managing a broad range of marketing responsibilities with a small team or as a solo contributor
- Balancing strategic planning with hands-on execution, requiring strong time management and prioritization skills
- Adapting to a fast-paced and evolving work environment, with a focus on continuous improvement and innovation
- Managing a limited marketing budget, requiring a strong focus on ROI and resource optimization
ASSUMPTION: Given the high-ownership nature of this role and RocketDocs' focus on growth and innovation, candidates should be prepared to manage a broad range of marketing responsibilities, adapt to a fast-paced work environment, and make data-driven decisions to optimize resources and drive results.
📈 Similar Roles Comparison
- Unlike traditional marketing manager roles, this position offers a high-ownership, high-impact opportunity to build a marketing function from the ground up, working directly with company leadership
- RocketDocs' focus on AI-driven sales enablement solutions sets this role apart from more traditional marketing positions, requiring a strong understanding of AI-powered platforms and automation tools
- Career growth opportunities in this role are significant, with the potential to expand impact and influence as RocketDocs continues to grow and evolve
ASSUMPTION: Given RocketDocs' unique focus on AI-driven sales enablement solutions and the high-ownership nature of this role, candidates should expect a fast-paced, evolving work environment with significant opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to support RocketDocs' next stage of growth
- Creating and managing a content roadmap that brings RocketDocs' brand voice to life across web, blog, social, and email channels
- Executing high-impact campaigns to support demand generation and product launches, with a focus on integrated marketing and targeted messaging
ASSUMPTION: Given the high-ownership nature of this role and RocketDocs' focus on growth and innovation, candidates should expect to work on strategic, impactful projects that drive marketing strategy and execution.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for marketing and how this role fits into that strategy?
- How does the leadership team support and empower the Marketing Manager to drive results and make a significant impact?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does RocketDocs approach continuous learning and professional development for its employees?
- What are the most challenging aspects of working in a fast-paced, evolving environment, and how does the company support its employees in overcoming these challenges?
ASSUMPTION: Given RocketDocs' focus on growth, innovation, and continuous improvement, candidates should ask insightful questions that demonstrate their understanding of the company's mission, values, and long-term vision for marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, marketing expertise, and cultural fit
- Prepare for behavioral interview questions that focus on your strategic thinking, problem-solving, and leadership skills, as well as your approach to marketing strategy, content creation, and campaign execution
- If selected for an in-depth interview, be prepared to present a take-home assignment or case study that demonstrates your understanding of RocketDocs' mission, values, and marketing objectives
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications and fit for the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
