Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Bjak

🔹 Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 13, 2025

🔹 Experience Level: Mid-Senior level (4-7 years)

🔹 Remote Status: Hybrid (based in Malaysia)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing strategies across digital, brand, content, and campaigns.
• Leading cross-channel marketing campaigns and driving performance with clear KPIs.
• Building and leading the content marketing engine, including blogs, video scripts, and campaign messaging.
• Evolving the BJAK brand voice and positioning across platforms.
• Managing creative production with internal teams and external agencies/freelancers.
• Analyzing data and market trends to generate insights and strategic improvements.
• Collaborating with cross-functional teams to align marketing with business goals.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on performance and data-driven decision making.

📋 Key Responsibilities

✅ Own and drive the full marketing strategy for Malaysia and regional markets.

✅ Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions.

✅ Build and lead the content marketing engine, including blogs, video scripts, landing pages, and campaign messaging.

✅ Shape and evolve the BJAK brand voice and positioning across platforms.

✅ Manage creative production with internal teams and external agencies/freelancers.

✅ Analyze data and market trends to generate insights and strategic improvements.

✅ Collaborate with product, design, sales, and data teams to align marketing with business goals.

✅ Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions.

✅ Support go-to-market (GTM) efforts for new products and features.

ASSUMPTION: This role involves a high degree of ownership and autonomy, with a strong emphasis on driving results and making data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 4-7 years of experience in marketing, with exposure to both strategic planning and execution.

Required Skills:

• Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership.
• Strong understanding of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM.
• Ability to lead creative production across digital formats - video, static, and copywriting.
• Strong data literacy - can analyze results and translate them into clear decisions.
• Experience managing budgets, agencies, and external vendors.
• Excellent communication, project management, and stakeholder engagement skills.

Preferred Skills:

• Experience in high-growth tech or fintech environments.
• Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar, etc.
• Background in brand development, influencer partnerships, or event marketing.
• Experience managing or mentoring junior marketers or specialists.

ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: RM 120,000 - RM 180,000 per annum (based on experience and performance). This is an estimate based on industry standards for mid-senior level marketing roles in Malaysia.

Benefits:

• Competitive compensation with performance bonuses.
• Ownership of high-impact marketing campaigns with regional exposure.
• A fast-growth environment where your work moves the needle.
• Hybrid work flexibility with high autonomy and clear accountability.
• A chance to shape the future of a leading Southeast Asian fintech brand.

Working Hours: 40 hours per week, with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech - Bjak is Southeast Asia's leading digital insurance platform, focusing on providing transparent, affordable financial protection through automation, AI, and intelligent systems.

Company Size: Large (operations in multiple countries) - Bjak offers a fast-paced, high-growth environment with regional exposure for its marketing campaigns.

Founded: Not specified - Bjak is a well-established player in the Southeast Asian fintech industry.

Company Description:

• BJAK is Southeast Asia’s largest digital insurance platform.
• Headquartered in Malaysia with operations in Thailand, Taiwan, and Japan.
• Helps millions of users access transparent, affordable financial protection.

Company Specialties:

• Digital insurance platform development.
• Automation, AI, and intelligent systems for financial services.
• Simplifying complex financial services for accessibility.

Company Website: https://bjak.my/en/about-us

ASSUMPTION: Bjak is a well-established company in the fintech industry, with a strong focus on innovation and growth.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers high-ownership and the opportunity to lead integrated marketing efforts across multiple channels and regions.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, design, sales, and data teams.

Work Arrangement: Hybrid - This role requires a balance of remote work and on-site collaboration, with a focus on results and accountability.

Growth Opportunities:

• Potential to scale marketing efforts across multiple countries and regions.
• Opportunity to mentor junior marketers and grow the marketing team.
• Chance to shape the future of a leading Southeast Asian fintech brand and make a significant impact on its growth.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a strong focus on driving results and making a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid - Bjak offers a flexible work environment with a balance of remote work and on-site collaboration.

Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia

Geographic Context:

• Bandar Utama is a bustling commercial hub in Petaling Jaya, with easy access to public transportation and amenities.
• The office is located in a modern, multi-purpose building with ample parking and nearby food and beverage options.
• The area is known for its vibrant nightlife, shopping, and entertainment options.

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexible hours and remote work options available.

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and on-site collaboration, with a strong focus on results and accountability.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• In-depth interviews with the hiring manager and cross-functional team members.
• Final interview with the Head of Marketing.

Key Assessment Areas:

• Marketing strategy and planning.
• Data analysis and interpretation.
• Campaign execution and project management.
• Creative production and brand development.
• Cross-functional collaboration and stakeholder engagement.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Include specific examples of your marketing achievements and the impact you've made in previous roles.
• Demonstrate your understanding of Bjak's business and the role's requirements in your application materials.
• Prepare for interview questions that focus on your marketing strategy, data analysis, and campaign execution skills.

ATS Keywords: Marketing strategy, performance marketing, digital strategy, cross-functional campaign leadership, data analysis, brand development, creative production, project management, stakeholder engagement, SEO, CRM, budget management, team leadership, marketing calendar, marketing budget, resource allocation, ROI-driven decisions, go-to-market (GTM) efforts, new products, new features.

ASSUMPTION: Bjak uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• HubSpot
• Hotjar
• Asana or similar project management tools
• Creative design tools (e.g., Adobe Creative Suite, Canva, etc.)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Bjak is willing to provide training and support to help the right candidate succeed in the role.

👔 Cultural Fit Considerations

Company Values:

• Ownership - Bjak values employees who take initiative and drive results.
• Speed - The company prioritizes quick decision-making and execution.
• Outcomes - Bjak focuses on delivering measurable results and impact.

Work Style:

• Fast-paced - Bjak operates in a dynamic, high-growth environment.
• Collaborative - The company values cross-functional collaboration and teamwork.
• Data-driven - Bjak makes decisions based on data and analytics.

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-growth environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you make data-driven decisions and use analytics to inform your marketing strategies?

ASSUMPTION: Bjak values candidates who are a strong cultural fit and align with the company's values and work style.

⚠️ Potential Challenges

• The role requires a high degree of ownership and autonomy, which may be challenging for candidates who prefer a more structured work environment.
• The fast-paced, high-growth nature of the company can be demanding and may require candidates to work flexible hours and meet tight deadlines.
• The role involves managing external agencies and freelancers, which can be challenging and time-consuming.
• The hybrid work arrangement may require candidates to commute to the office periodically, which can be inconvenient for some.

ASSUMPTION: While these challenges exist, Bjak offers a high-ownership role with significant growth opportunities and a competitive compensation package to attract the right candidate.

📈 Similar Roles Comparison

• This role is unique in its focus on integrated marketing efforts across digital, brand, content, and campaigns for a leading Southeast Asian fintech platform.
• While similar roles may exist in other fintech or tech companies, Bjak's focus on high-growth and regional expansion sets it apart.
• Career progression in this role may involve growing the marketing team, mentoring junior marketers, and taking on more strategic responsibilities as the company expands.

ASSUMPTION: This role offers a unique opportunity to drive marketing efforts for a leading fintech platform in Southeast Asia, with significant growth potential and regional exposure.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new insurance product in multiple countries.
• Analyzing market trends and customer data to inform marketing strategy and improve campaign performance.
• Managing creative production for a high-impact brand awareness campaign, including video scripts, landing pages, and social media content.

ASSUMPTION: These sample projects illustrate the high-ownership, data-driven, and collaborative nature of the role, with a strong focus on driving results and making a meaningful impact on the company's growth.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and company growth plans?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Bjak support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: Asking these questions can help you better understand the role's requirements, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including specific examples of your achievements and the impact you've made in previous roles.
• Prepare for interview questions that focus on your marketing strategy, data analysis, and campaign execution skills, as well as your cultural fit with Bjak's values and work style.
• If selected for an interview, be prepared to discuss your approach to marketing challenges and opportunities, as well as your long-term career goals and how this role fits into your plans.
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.