📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Organic Valley
🔹 Location: Remote (with occasional on-site/hybrid work)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4-8 days on-site per month if within 100 miles of offices, 4 times/year if outside 100 miles)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing category strategies to drive annual plans and meet revenue and profit goals
- Leading cross-functional teams and collaborating with various departments to achieve category objectives
- Analyzing business performance and identifying opportunities for brand growth and profitability
- Managing commercialization of new initiatives and communicating project status to the broader organization
- Creating strong selling and consumer promotional materials in collaboration with Customer Planning, Sales, and Integrated Marketing
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to lead and collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Champions a compelling vision for the category and implements strategies to deliver annual plans that meet revenue and profit goals
✅ Demonstrates a deep understanding of drivers of performance for the brand and leads business analysis, monitoring, and reporting of business performance against KPIs
✅ Leads cross-functional category team and collaborates closely with internal cross-functional teams including Integrated Marketing, Sales, Operations, Finance, Product Development, Consumer Insights to achieve category objectives
✅ Leads the commercialization of new initiatives within the Commercialization and Stage Gate processes and communicates project status, issues, and opportunities to the broader organization
✅ Collaborates with Customer Planning, Sales, and Integrated Marketing to create strong selling and consumer promotional materials
✅ Communicates performance expectations, evaluates employee performance, provides timely feedback, trains, and coaches employees, and recommends personnel actions for assigned staff
ASSUMPTION: This role requires strong leadership, project management, and communication skills to effectively manage and collaborate with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree required, MBA preferred
Experience: Minimum 5+ years within a consumer-packaged goods company in brand/product management, food/dairy experience preferred
Required Skills:
- Strong analytical rigor, including understanding P&L drivers and syndicated data experience (SPINS, IRI, Nielsen)
- Proven ability to create and execute annual category and brand plans
- Ability to build trust and effectively lead cross-functional teams
- Entrepreneurial mindset: creative, resourceful, risk taker, business savvy, adaptable
- Project management experience and ability to manage multiple tasks and projects in a fast-paced environment
Preferred Skills:
- Experience leading people
ASSUMPTION: Candidates with a strong background in brand management, strategic thinking, and cross-functional leadership are well-suited for this role.
💰 Compensation & Benefits
Salary Range: $92,768 - $131,560 per year (exclusive of fringe benefits). The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses.
Benefits:
- Comprehensive Health Insurance
- Supplemental Insurances
- Time Off (136 hours in the 1st year of employment, plus 9 paid holidays, plus one floating holiday)
- Paid Parental Leave (6 weeks)
- Vision & Dental Insurance
- 401k (CROPP matches 100% up to the first 3% of an employee’s contribution, and then 50% for 3.1%-5.0%)
- Free services at five local Neighborhood Family Clinics
- Tuition Reimbursement ($1,500 per year)
- Life Insurance ($50,000 policy funded by CROPP)
- Short-Term & Long-Term Disability/AD&D Insurance ($50,000 of life insurance coverage and $50,000 of AD&D coverage funded by CROPP)
- Employee Assistance Program
- Free onsite fitness centers
- Free biometric screenings and health coaching
- Financial advisors and seminars
- Annual Lifestyle Spending Account ($360)
- Flexible Scheduling
- On-site all-organic cafeterias
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level and location. The benefits package is comprehensive and designed to support employees' total wellbeing.
📌 Applicant Insights
🔍 Company Context
Industry: Organic Valley is a mission-driven cooperative, owned by family farmers, and a leader in organic agriculture. They promote regional farm diversity and economic stability through organic agricultural methods and the sale of certified organic products.
Company Size: Organic Valley has 22 employees (as of LinkedIn data). As a mid-sized company, applicants can expect a more personal work environment with closer collaboration among teams.
Founded: Organic Valley was founded in 1988 and has since grown to become an established leader in the organic industry.
Company Description:
- Organic Valley is a cooperative of organic farmers and one of the nation’s leading organic brands
- They provide a wide range of organic products, including milk, cheese, butter, yogurt, eggs, produce, and more
- Their mission is to promote regional farm diversity and economic stability through organic agricultural methods and the sale of certified organic products
Company Specialties:
- Organic agriculture
- Cooperative farming
- Sustainable business practices
Company Website: http://organicvalley.com
ASSUMPTION: Organic Valley's commitment to organic agriculture, sustainability, and regional farm diversity sets it apart in the industry and creates a unique work environment for employees.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to lead cross-functional teams and drive strategic initiatives.
Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and oversees the cross-functional category team.
Work Arrangement: This role is eligible to be performed remotely, with occasional on-site/hybrid work required depending on the employee's location relative to Organic Valley offices.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department or expand into other areas of the business
- Opportunities to work on new product launches and category expansions
- Chance to develop and refine strategic planning and leadership skills
ASSUMPTION: This role offers growth opportunities for candidates looking to develop their strategic planning, leadership, and cross-functional collaboration skills.
🌍 Location & Work Environment
Office Type: Organic Valley has offices in La Farge, Wisconsin, with remote work options available.
Office Location(s): La Farge, Wisconsin
Geographic Context:
- La Farge, Wisconsin, is a small city in the southwestern part of the state, with a population of approximately 700 people
- The area is known for its rural landscape and organic farming communities
- Organic Valley's headquarters is located in a historic building that has been renovated to maintain its original charm while incorporating modern amenities
Work Schedule: The standard workweek is Monday through Friday, with occasional on-site/hybrid work required depending on the employee's location relative to Organic Valley offices.
ASSUMPTION: The remote work option and occasional on-site/hybrid work arrangement provide flexibility for employees while maintaining a collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral interview with the hiring manager and potential team members
- Case study or project presentation to assess strategic thinking and problem-solving skills
- Final interview with the Director of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional leadership and collaboration abilities
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Organic Valley's mission and values
Application Tips:
- Highlight relevant brand management and strategic planning experience in your resume
- Tailor your cover letter to demonstrate your understanding of Organic Valley's mission and values, and how your skills and experience align with the role's requirements
- Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
ATS Keywords: Marketing Manager, Category Strategy, Brand Management, Cross-Functional Teams, Strategic Planning, Analytical Skills, Project Management, Consumer Insights, P&L Understanding, Syndicated Data, SPINS, IRI, Nielsen
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills, as well as their cultural fit with Organic Valley's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Organic Valley is committed to promoting regional farm diversity and economic stability through organic agricultural methods and the sale of certified organic products
- Collaborative: Organic Valley fosters a collaborative work environment where employees work together to achieve common goals
- Innovative: Organic Valley encourages creativity and continuous improvement in all aspects of the business
Work Style:
- Strategic: This role requires a strategic mindset and the ability to develop and execute long-term plans
- Cross-functional: The Marketing Manager works closely with various departments and must be able to collaborate effectively with team members from different backgrounds
- Adaptable: The Marketing Manager must be able to adapt to changing priorities and work in a dynamic environment
Self-Assessment Questions:
- Do you share Organic Valley's commitment to promoting regional farm diversity and economic stability through organic agricultural methods?
- Are you comfortable working in a collaborative, cross-functional environment and leading teams to achieve common goals?
- Do you have a strategic mindset and the ability to develop and execute long-term plans?
ASSUMPTION: Candidates who align with Organic Valley's mission, values, and work style will be well-suited for this role and more likely to succeed in the organization's culture.
⚠️ Potential Challenges
- Occasional on-site/hybrid work requirements may present challenges for candidates who prefer fully remote work arrangements
- The dynamic and fast-paced nature of the role may require candidates to adapt to changing priorities and work in a high-pressure environment
- Candidates may face competition from other experienced marketing professionals seeking similar roles within the organic industry
- Working in a mid-sized company may present fewer resources and support compared to larger organizations
ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and ensure they align with their personal preferences and workstyle.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on strategic planning, cross-functional leadership, and category-specific expertise
- Organic Valley's focus on organic agriculture and sustainability sets it apart from other consumer-packaged goods companies, offering unique opportunities for candidates interested in the organic industry
- Candidates with experience in brand management, strategic planning, and cross-functional leadership are well-positioned for success in this role compared to other marketing manager positions
ASSUMPTION: This role offers unique opportunities for candidates interested in the organic industry and those with strong strategic planning, cross-functional leadership, and category-specific expertise.
📝 Sample Projects
- Developing and executing a category-specific marketing plan to drive revenue and profit growth for a key product line
- Collaborating with cross-functional teams to launch a new product or line extension within the organic category
- Conducting market research and analysis to identify opportunities for brand growth and profitability within the organic category
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and analytical nature of the Marketing Manager role at Organic Valley.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
- How does Organic Valley support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Organic Valley approach innovation and new product development within the organic category?
- What is the work-life balance like for this role, and how does Organic Valley support employees' personal and professional growth?
ASSUMPTION: These key questions help candidates better understand the role, team dynamics, and company culture, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant brand management, strategic planning, and cross-functional leadership experience
- Write a cover letter that demonstrates your understanding of Organic Valley's mission, values, and how your skills and experience align with the role's requirements
- Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
