Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Abbott Laboratories

🔹 Location: Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans to achieve sales targets
• Conducting market research and monitoring market trends
• Overseeing product development, advertising campaigns, and vendor management
• Collaborating with cross-functional teams to align marketing strategies with corporate objectives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Developing and implementing marketing plans to meet established sales or market share targets

✅ Contributing to business planning at the executive level to develop an overall marketing strategy

✅ Defining advertising objectives, recommending media choices, and allocating resources for effective campaigns

✅ Selecting and managing relationships with external vendors and agencies

✅ Monitoring, analyzing, and evaluating market trends, consumer behavior, and competitor activity

✅ Liaising with other functional and operational area managers to ensure integrated marketing strategies

✅ Leading, directing, evaluating, and developing a team of marketing professionals to achieve established sales and profit goals

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Tertiary qualifications in Marketing or Business

Experience: Minimum 8 years of related sales and marketing experience

Required Skills:

• Proven experience in developing and implementing marketing plans
• Strong analytical and market research skills
• Excellent communication and leadership skills
• Ability to work effectively with cross-functional teams
• Proven experience in vendor management and advertising campaigns

Preferred Skills:

• Experience in the healthcare industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the healthcare industry or additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 8+ years of experience in Malaysia, the estimated salary range is RM 150,000 - RM 250,000 per annum. This estimate takes into account the company's size and industry.

Benefits:

• Health insurance and retirement plans
• Employee discounts on Abbott products
• Opportunities for professional development and career growth
• Flexible work arrangements (e.g., work-from-home options)

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:00 PM). Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the healthcare industry, focusing on diagnostics, medical devices, nutrition, and branded generic pharmaceuticals.

Company Size: With over 10,000 employees, Abbott Laboratories is a large organization that offers extensive resources and opportunities for career growth.

Founded: Abbott Laboratories was founded in 1888 and has since grown into a global healthcare leader with a presence in over 160 countries.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life.
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutrition, and branded generic medicines.
• Abbott's 114,000 colleagues serve people in more than 160 countries.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott Laboratories is a well-established company with a strong global presence and a reputation for innovation and quality in the healthcare industry.

📊 Role Analysis

Career Level: This role is at the management level, requiring strategic thinking, leadership, and experience in marketing.

Reporting Structure: The Marketing Manager reports directly to the Marketing Director and oversees a team of marketing professionals.

Work Arrangement: This role is on-site, with opportunities for flexible work arrangements based on business needs.

Growth Opportunities:

• Advancement to a senior marketing role or marketing director position
• Expansion into other areas of the business, such as sales or product management
• International assignments or relocation opportunities

ASSUMPTION: With Abbott's global presence and diverse business segments, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Abbott Laboratories has a modern, collaborative office environment that fosters innovation and teamwork.

Office Location(s): Petaling Jaya, Selangor, Malaysia

Geographic Context:

• Petaling Jaya is a bustling city located in the state of Selangor, Malaysia, with a mix of urban and suburban areas.
• The city offers a range of amenities, including shopping centers, restaurants, and recreational facilities.
• Petaling Jaya has a tropical climate, with warm and humid weather year-round.

Work Schedule: Standard office hours with opportunities for flexible work arrangements based on business needs.

ASSUMPTION: The office environment at Abbott Laboratories is designed to support collaboration and innovation, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director or another senior leader

Key Assessment Areas:

• Marketing strategy and planning skills
• Analytical and problem-solving abilities
• Leadership and team management skills
• Communication and presentation skills
• Cultural fit and alignment with Abbott's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare examples of marketing campaigns you've led and their outcomes.
• Research Abbott Laboratories and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Marketing plans, market research, product development, advertising campaigns, sales performance, business planning, advertising objectives, media selection, vendor management, market trends, consumer behavior, competitor analysis, team leadership, strategic planning, sales goals, profit goals

ASSUMPTION: The application process at Abbott Laboratories is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but candidates should be comfortable working with a range of marketing and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Performance
• Trust
• Responsibility
• Integrity
• Courage

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving goals
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do your personal values align with Abbott's company values?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing plan or strategy?
• How do you approach team management and leadership, and how have you supported the growth and development of your team members in previous roles?

ASSUMPTION: Abbott Laboratories values candidates who demonstrate a strong work ethic, a commitment to continuous learning, and a collaborative approach to problem-solving and decision-making.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
• Adapting to a dynamic and rapidly changing market, with a focus on innovation and continuous improvement
• Balancing multiple priorities and projects, requiring strong organizational skills and time management
• Working in a matrix organization, with a focus on collaboration and cross-functional teamwork

ASSUMPTION: The Marketing Manager role at Abbott Laboratories presents unique challenges and opportunities for growth and development, requiring strong leadership, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position may offer more opportunities for international exposure and global collaboration.
• Abbott Laboratories' focus on innovation and quality may require a higher level of technical expertise and industry knowledge.
• Career progression in this role may involve moving into senior marketing roles or other areas of the business, such as sales or product management.

ASSUMPTION: While the core responsibilities of the Marketing Manager role may be similar across organizations, the specific context and opportunities for growth and development may vary depending on the company and industry.

📝 Sample Projects

• Developing and implementing a marketing campaign to launch a new medical device in the Asia-Pacific region
• Conducting market research to identify opportunities for expanding Abbott's nutrition portfolio in emerging markets
• Collaborating with cross-functional teams to develop and execute a global marketing strategy for a branded generic pharmaceutical product

ASSUMPTION: The specific projects and initiatives undertaken by the Marketing Manager may vary depending on the team, the business segment, and the market, but will typically involve a mix of strategic planning, tactical execution, and team leadership.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does Abbott support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Abbott approach innovation and staying ahead of market trends in the healthcare industry?
• What is the company's approach to work-life balance, and how does this role support that philosophy?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of marketing campaigns you've led and their outcomes
• Research Abbott Laboratories and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.