📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Live Nation
🔹 Location: AU WA Claremont - 32 Graylands Rd, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive ticket sales and brand awareness
- Managing multi-channel marketing campaigns across digital, traditional, and partner channels
- Building strong relationships with internal teams, media partners, and stakeholders
- Enhancing the audience experience through fan-focused marketing strategies
ASSUMPTION: This role requires a strategic mindset, creativity, and a results-driven approach to succeed in the fast-paced live entertainment industry.
📋 Key Responsibilities
✅ Developing and executing marketing strategies to drive ticket sales and brand awareness
✅ Overseeing brand identity and positioning across all marketing channels
✅ Leading campaign planning and creative direction for high-impact execution
✅ Planning and executing end-to-end marketing campaigns across digital, traditional, and partner channels
✅ Creating and managing content for social media, websites, email marketing, and PR
✅ Setting up and optimising paid campaigns (Meta, Google, programmatic)
✅ Managing website content, email marketing, and customer engagement strategies
✅ Developing and implementing media strategies to maximise reach and ROI
✅ Negotiating media placements and overseeing advertising spend within allocated budgets
✅ Tracking and optimising media performance for continuous improvement
✅ Driving key performance metrics including ticket sales, marketing ROI, audience growth, and social engagement
✅ Analysing data, tracking campaign performance, and optimising marketing efforts based on insights
✅ Building strong relationships with internal teams, media partners, sponsors, and artists’ representatives
✅ Overseeing third-party marketing initiatives for partners and stakeholders
✅ Creating fan-focused marketing strategies to enhance the audience experience
✅ Managing customer interactions, fan engagement, and database segmentation
✅ Providing on-site marketing support at key events
ASSUMPTION: This role requires a high level of organisation, multitasking, and adaptability to manage various campaigns and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of marketing experience in entertainment, sports, media, or a marketing agency
Required Skills:
- Proven success in campaign management and digital marketing (Meta, Google Ads, email marketing, etc.)
- Experience managing marketing budgets and optimising spend for maximum impact
- Strong understanding of the Australian entertainment market and audience trends
- Excellent communication, negotiation, and stakeholder management skills
- Passion for live entertainment, a creative mindset, and a results-driven approach
- Flexibility to work evenings, weekends, and public holidays as needed for events
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the live entertainment industry or related fields will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 150,000 per annum (Based on industry standards for a Marketing Manager with 5-10 years of experience in Australia)
Benefits:
- Access to concerts, events, and other entertainment perks
- A diverse, equitable workplace where every voice matters
- Comprehensive benefits, from volunteer days to wellness programs and mental health support
- Opportunities for professional development and career advancement
Working Hours: Full-time position with flexible hours, including evenings, weekends, and public holidays as needed for events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation Entertainment is the global leader in live events and ticketing, operating in the entertainment industry.
Company Size: Live Nation Entertainment has over 10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: Live Nation was founded in 2005 through the merger of Live Nation and Ticketmaster.
Company Description:
- Live Nation Entertainment is a publicly traded company that operates in the live entertainment industry.
- The company specialises in concert promotion and ticket sales, as well as artist management, sponsorship, and venue management.
- Live Nation Entertainment is committed to diversity, inclusion, and supporting its people, offering various benefits and opportunities for professional development.
Company Specialties:
- Concerts and festivals
- Ticketing and sponsorship
- Artist management
- Live events and venue management
Company Website: livenationentertainment.com
ASSUMPTION: Live Nation Entertainment's extensive experience and global presence provide a strong foundation for marketing professionals to grow and succeed in their careers.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and experience in marketing.
Reporting Structure: The Marketing Manager reports directly to the Head of Marketing or a similar role within the organisation.
Work Arrangement: This is an on-site, full-time position with flexible hours, including evenings, weekends, and public holidays as needed for events.
Growth Opportunities:
- Progression to a Head of Marketing or similar leadership role within the organisation
- Expansion into other areas of the business, such as artist management or sponsorship
- Opportunities to work on high-profile events and campaigns, gaining valuable experience and exposure
ASSUMPTION: The Marketing Manager role offers significant growth opportunities within Live Nation Entertainment's extensive network of businesses and global presence.
🌍 Location & Work Environment
Office Type: Live Nation Entertainment's office in Claremont, Australia, is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): AU WA Claremont - 32 Graylands Rd, Australia
Geographic Context:
- Claremont is a suburb of Perth, Western Australia, with a population of approximately 10,000 people.
- The area is known for its vibrant café culture, retail outlets, and proximity to the beach.
- Perth is the capital city of Western Australia, with a population of over 2 million people, offering a mix of urban and natural environments.
Work Schedule: Full-time position with flexible hours, including evenings, weekends, and public holidays as needed for events
ASSUMPTION: The Claremont office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar role within the organisation
- Background check and reference verification
Key Assessment Areas:
- Marketing strategy and campaign management
- Digital marketing and content creation
- Media planning and negotiation skills
- Communication and stakeholder management
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Include specific examples of your campaign management, digital marketing, and media planning experience
- Demonstrate your passion for live entertainment and understanding of the Australian entertainment market
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
ATS Keywords: Marketing strategy, campaign management, digital marketing, media planning, stakeholder management, live entertainment, audience growth, brand awareness, performance metrics
ASSUMPTION: Live Nation Entertainment's application process is designed to assess candidates' marketing skills, experience, and cultural fit within the organisation.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Google Analytics and other data analysis tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion: We are passionate about live entertainment and creating unforgettable experiences for our fans
- Creativity: We foster a culture of innovation and encourage our team members to think outside the box
- Collaboration: We work together to achieve our goals and support each other's success
Work Style:
- Fast-paced and dynamic environment
- Opportunities for collaboration and teamwork
- Flexible hours and work-life balance
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies in the live entertainment industry?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing circumstances or feedback?
- How do you prioritise and manage multiple campaigns and stakeholders simultaneously?
ASSUMPTION: Live Nation Entertainment values candidates who are passionate, creative, and collaborative, with a strong work ethic and commitment to excellence.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously, requiring strong organisational skills and multitasking
- Adapting to the fast-paced and dynamic nature of the live entertainment industry, with changing trends and consumer behaviour
- Working flexible hours, including evenings, weekends, and public holidays as needed for events
- Balancing the need for creativity and innovation with the requirement to meet specific performance metrics and KPIs
ASSUMPTION: These challenges can be overcome by candidates with strong organisational skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- Marketing Manager (Live Nation Entertainment) vs. Marketing Manager (Music Festival Organiser): Both roles require marketing expertise, but the Live Nation Entertainment role focuses on concerts and artist management, while the music festival organiser role is event-specific
- Industry-specific context: The live entertainment industry is highly competitive, with a strong focus on innovation and creativity to capture audience attention
- Career path comparison: Marketing Manager (Live Nation Entertainment) → Head of Marketing → Senior Vice President of Marketing
ASSUMPTION: The Marketing Manager role at Live Nation Entertainment offers a unique opportunity to work in the live entertainment industry, with a clear career path for professional growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign for an upcoming concert tour, including digital advertising, social media content, and email marketing
- Negotiating media placements and sponsorships with local and national media outlets to maximise reach and ROI
- Analysing campaign performance data to optimise marketing efforts and improve future campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in the Marketing Manager role at Live Nation Entertainment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy and objectives of the organisation?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and support each other's success?
- What is the company's approach to work-life balance and flexible hours?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching the company, team, and role, and practising your responses to common interview questions
- Follow up with the hiring manager or HR department after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
