Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: MiQ Digital

🔹 Location: São Paulo, Brazil

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Building brand awareness and reputation for MiQ and its product solutions
• Generating a steady flow of sales leads and delivering great client experiences
• Collaborating cross-functionally with various teams to deliver results-driven marketing programs
• Managing and enhancing content for MiQ initiatives, such as MiQ Unlocked
• Planning and executing global proprietary or sponsorship marketing events

ASSUMPTION: This role requires a strong understanding of digital marketing and the ability to work effectively with multiple stakeholders.

📋 Key Responsibilities

✅ Manage, enhance, and develop content for MiQ initiatives such as MiQ Unlocked

✅ Plan and execute global proprietary or sponsorship marketing events

✅ Manage the development and execution of global marketing plans, campaigns, events, and initiatives

✅ Manage and execute marketing campaigns through relevant channels to ensure the highest client engagement levels

✅ Develop and maintain strong cross-functional stakeholder relationships across multiple levels; coordinate timely feedback and approvals

✅ Communicate marketing plans to relevant stakeholders to ensure coordination across channels

✅ Work closely with the research and insight team and in-house copywriter to create high-impact research and content to support global campaigns and messaging

✅ Work closely with the Marketing Operations and automation Manager to deliver a monthly ROI report for all global marketing activity

✅ Plan digital marketing campaigns across web, email, social media, and display advertising

✅ Help maintain the corporate website and collaborate with internal teams to create website landing pages and optimize user experience

✅ Ideate and manage the development of email and direct mail, collaborating with the design team and in-house copywriter

✅ Maintain MiQ social media presence across all digital channels and work with local marketing teams on planning relevant and timely execution

✅ Identify trends and insights for display advertising campaigns, and optimize spend and performance based on the insights

✅ Measure and report on the performance of all digital marketing campaigns, working closely with the Marketing Automation and Operations Manager

ASSUMPTION: This role requires a high level of autonomy and the ability to work well both independently and as part of a global, diverse team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Digital Marketing, or a related field (emphasis in marketing preferred)

Experience: Minimum 5 years of experience in marketing roles

Required Skills:

• Strong understanding of digital marketing and how it can be used to support and develop a brand
• Creative problem solver with the ability to bring new approaches and tactics to the table
• Extremely detail-oriented, collaborative, and deadline-driven
• Ability to work well both independently with a high degree of autonomy and as part of a team in a global, diverse group
• Ability to work in a fast-paced, ever-evolving environment
• Strategy development experience required
• Mobile/Technology/Startup experience a plus
• Programmatic experience a must

Preferred Skills:

• Graphic design skills

ASSUMPTION: Candidates with experience in the advertising services industry and familiarity with programmatic media will have an advantage.

💰 Compensation & Benefits

Salary Range: R$341,000 - R$421,125 per year (Brazil-specific range)

Benefits:

• Hybrid work environment
• New hire orientation with job-specific onboarding and training
• Internal and global mobility opportunities
• Competitive healthcare benefits
• Bonus and performance incentives
• Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
• Employee resource groups designed to connect people across all MiQ regions, drive action, and support communities

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is specific to Brazil and may vary for positions outside of the country. The compensation range is an estimate and may not reflect the actual salary for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on programmatic media solutions for marketers and agencies

Company Size: Medium-sized company with 501-1,000 employees, offering a global work environment with diverse teams

Founded: 2010, with headquarters in New York, USA

Company Description:

• MiQ is a programmatic media partner for marketers and agencies, providing first-class service and unmatched performance on brand and agency ad campaigns
• The company leverages the best buying platforms, ad inventory, and audience intelligence to deliver sophisticated AI-driven decisions
• MiQ has a strong focus on enterprise analytics, technology platforms, and omnichannel marketing solutions

Company Specialties:

• Enterprise Analytics
• Technology Platform
• Programmatic
• Brand Solutions
• Performance Solutions
• Media Analytics
• Omnichannel Marketing
• Advertising
• Data Science
• and Analytics

Company Website: wearemiq.com

ASSUMPTION: MiQ's global presence and diverse team offer unique opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement within the organization

Reporting Structure: Reports directly to the VP Marketing Latin America, with cross-functional collaboration with various teams

Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work

Growth Opportunities:

• Internal and global mobility opportunities within the organization
• Potential for career progression within the marketing department or other areas of the business
• Chance to work on diverse projects and campaigns, gaining experience in various aspects of marketing

ASSUMPTION: This role offers opportunities for professional development and growth within a dynamic and global organization.

🌍 Location & Work Environment

Office Type: MiQ's São Paulo office is a hybrid work environment, with both on-site and remote work options

Office Location(s): 261 5th Ave, Floor 26, New York, NY 10016, US (headquarters); 52-54, High Holborn House, Holborn, London, WC1V 6RL, GB (EMEA headquarters); and other global offices

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and diverse population
• The city offers a mix of urban and natural environments, with numerous parks, museums, and entertainment options
• São Paulo is a major global hub for finance, commerce, and technology, with a thriving startup ecosystem

Work Schedule: 40-hour workweek, with flexibility for hybrid work arrangement

ASSUMPTION: Working in São Paulo offers a unique blend of cultural experiences and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the VP Marketing Latin America
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• Stakeholder management and communication skills
• Problem-solving and strategic thinking abilities
• Cultural fit and alignment with MiQ's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of MiQ's business and the role's requirements in your application materials
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research MiQ's company culture and values to show your fit for the organization

ATS Keywords: Digital Marketing, Stakeholder Management, Marketing Campaigns, Global Marketing, Programmatic, Brand Awareness, Sales Leads, Client Experience, Marketing Plans, Marketing Events, Content Development, Social Media, Display Advertising, ROI, Marketing Automation

ASSUMPTION: MiQ's application process is designed to assess candidates' skills, experience, and cultural fit for the role and organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel)
• Marketing automation software (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• We do what we love - Passion
• We figure it out - Determination
• We anticipate the unexpected - Agility
• We always unite - Unite
• We dare to be unconventional - Courage

Work Style:

• Collaborative and team-oriented
• Global and diverse work environment
• Fast-paced and dynamic
• Focus on results and performance
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you embody MiQ's value of 'Courage' in your approach to marketing?
• How do you ensure effective communication and collaboration with stakeholders across multiple levels and teams?
• How do you stay organized and manage your time effectively in a fast-paced, ever-evolving environment?

ASSUMPTION: Candidates who align with MiQ's values and work style will be more likely to succeed in the role and organization.

⚠️ Potential Challenges

• Managing multiple stakeholders and coordinating feedback and approvals
• Working in a fast-paced, ever-evolving environment
• Balancing on-site and remote work responsibilities in a hybrid work arrangement
• Adapting to cultural differences and working with global teams

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on building brand awareness and reputation for MiQ and its product solutions, as well as generating sales leads and delivering great client experiences
• Industry-specific context: The advertising services industry is dynamic and competitive, with a strong focus on programmatic media solutions
• Career path comparison: This role offers opportunities for professional development and growth within a dynamic and global organization

ASSUMPTION: This role offers unique opportunities for professional growth and development within a dynamic and global organization.

📝 Sample Projects

• Managing and enhancing content for MiQ initiatives such as MiQ Unlocked
• Planning and executing global proprietary or sponsorship marketing events
• Developing and maintaining strong cross-functional stakeholder relationships across multiple levels

ASSUMPTION: These sample projects highlight the key responsibilities and requirements of the Marketing Manager role.

❓ Key Questions to Ask During Interview

• What are the most significant marketing challenges facing MiQ and the industry in the next 12-24 months?
• How does the VP Marketing Latin America support the growth and development of the marketing team?
• What opportunities are there for professional growth and advancement within the marketing department or other areas of the business?
• How does MiQ foster a culture of innovation and continuous improvement in its marketing strategies?
• What are the key priorities for the Marketing Manager role in the first 30-60-90 days?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research MiQ's company culture and values to show your fit for the organization
• Follow up with the hiring manager or talent acquisition team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.