📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Gainwell Technologies LLC
🔹 Location: Any city, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK (Greater Dallas Area or Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing persuasive, product-centric content for marketing initiatives
- Translating complex healthcare and technology concepts into compelling narratives
- Collaborating cross-functionally with content, communications, and product marketing teams
- Optimizing content based on performance metrics and SEO best practices
ASSUMPTION: This role requires a strong understanding of healthcare and technology concepts, as well as exceptional writing and editing skills. Familiarity with SEO best practices and content optimization strategies is also crucial for success in this position.
📋 Key Responsibilities
✅ Develop content that supports product marketing strategies and go-to-market initiatives
✅ Work cross-functionally with teams to tailor messaging for specific markets and audiences
✅ Translate technical product details into benefits-driven, accessible content for stakeholders
✅ Collaborate on thought leadership efforts and content calendars for consistent delivery
✅ Monitor performance metrics and optimize content based on data and SEO best practices
ASSUMPTION: This role requires strong project management capabilities and the ability to meet multiple deadlines. Experience in healthcare or public sector marketing is a strong plus.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, journalism, or a related field
Experience: At least 5 years of experience creating product-focused marketing content, preferably in healthcare, public sector, or tech industries
Required Skills:
- Exceptional writing and editing skills
- Ability to simplify complex ideas
- Demonstrated success working with product marketing teams
- Strong project management capabilities
- Familiarity with SEO best practices and content optimization strategies
Preferred Skills:
- Experience in healthcare public sector marketing
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the writing-intensive nature of the position.
💰 Compensation & Benefits
Salary Range: $88,900.00 - $127,000.00 per year
Benefits:
- Flexible vacation policy
- 401(k) employer match
- Comprehensive health benefits
- Educational assistance
- Leadership development
- Technical development
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level and location. The actual salary offered may vary based on factors such as internal equity, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 10,001+ employees (Large enterprise)
Founded: Not specified (likely more than 50 years ago)
Company Description:
- Gainwell Technologies focuses on improving the health, safety, and well-being of vulnerable populations through innovative, digitally enabled services
- The company offers a comprehensive suite of scalable services and solutions, proven to deliver cost savings, better patient outcomes, and an improved provider experience
- Gainwell is committed to innovation, deep experience, and leveraging insights from customers across 50 states to expand its next-generation, cloud-enabled technologies
Company Specialties:
- Medicaid management
- Healthcare IT services
- Public health solutions
Company Website: Gainwell Technologies
ASSUMPTION: Gainwell Technologies is a well-established company with a strong focus on public health and Medicaid technology. Its large size indicates a mature organization with extensive resources and a well-defined company culture.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports to the Sr. Director of Communications & Content Marketing
Work Arrangement: Remote OK (Greater Dallas Area or Remote)
Growth Opportunities:
- Potential career progression into senior leadership roles within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to develop skills in healthcare and public sector marketing
ASSUMPTION: As a mid-senior level role in a large enterprise, this position offers significant growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid (Greater Dallas Area) or Remote
Office Location(s): Greater Dallas Area, Texas
Geographic Context:
- The Greater Dallas Area offers a diverse and vibrant job market with numerous opportunities in various industries
- Texas is a business-friendly state with a strong economy and a large talent pool
- The United States is home to many leading healthcare and technology companies, providing ample networking and professional development opportunities
Work Schedule: Full-time (40 hours/week) with flexible work arrangements (remote or hybrid)
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the hybrid option provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Writing and editing skills
- Ability to simplify complex ideas
- Project management capabilities
- Familiarity with SEO best practices
- Cultural fit and alignment with Gainwell's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Provide examples of your writing and editing work, preferably in the healthcare or public sector
- Be prepared to discuss your approach to SEO and content optimization
ATS Keywords: Marketing, Content Development, Product Marketing, Healthcare Marketing, Public Sector Marketing, SEO, Writing, Editing, Collaboration, Communication, Data Analysis, Thought Leadership, Cross-Functional Teamwork, Brand Voice, Strategic Positioning, Performance Metrics
ASSUMPTION: Gainwell Technologies uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- SEO tools (e.g., Google Search Console, SEMrush)
ASSUMPTION: While not explicitly stated, familiarity with industry-standard marketing and SEO tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Deep experience
- Leveraging insights
Work Style:
- Collaborative
- Data-driven
- Mission-focused
Self-Assessment Questions:
- Do you have a strong commitment to improving public health and Medicaid technology?
- Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
- Do you thrive in a data-driven, results-oriented work culture?
ASSUMPTION: Gainwell Technologies values innovation, deep experience, and leveraging insights to drive its mission of improving public health and Medicaid technology. Candidates who align with these values and work styles are likely to be a strong fit for the company.
⚠️ Potential Challenges
- Working with complex healthcare and technology concepts may require additional learning and adaptation
- Balancing multiple projects and deadlines may be challenging at times
- Working remotely may present unique challenges in terms of communication and collaboration
- Gainwell Technologies is a large enterprise with a well-defined company culture, which may take time to understand and adapt to
ASSUMPTION: While Gainwell Technologies offers numerous opportunities and benefits, candidates should be aware of potential challenges and be prepared to adapt to the company's unique work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on healthcare and public sector marketing
- Gainwell Technologies is a large enterprise with extensive resources and a well-defined company culture, unlike smaller or startup companies
- Career progression in this role may differ from that in other marketing positions, with a focus on healthcare and public sector marketing expertise
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and preferences.
📝 Sample Projects
- Developing a white paper on the benefits of Gainwell's innovative Medicaid management solutions
- Creating a series of blog posts on trends in public health and Medicaid technology
- Collaborating with the product marketing team to create sales materials and video scripts for a new product launch
ASSUMPTION: These sample projects illustrate the types of initiatives a Marketing Manager at Gainwell Technologies might work on, highlighting the role's focus on healthcare and public sector marketing.
❓ Key Questions to Ask During Interview
- How does this role support Gainwell's mission to improve public health and Medicaid technology?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Gainwell's company culture support innovation and collaboration?
- What opportunities are there for professional development and growth within the marketing department?
- How does Gainwell approach work-life balance for remote and hybrid employees?
ASSUMPTION: These key questions can help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant skills and experiences in healthcare or public sector marketing
- Prepare examples of your writing and editing work, preferably in the healthcare or public sector
- Be ready to discuss your approach to SEO and content optimization during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
