Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Wausau, Wisconsin

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing the strategy, management, and execution of all marketing initiatives
• Leading diverse teams, fostering collaboration, and driving engagement and revenue growth
• Managing digital marketing, field marketing, brand communications, and marketing/sales campaigns
• Ensuring alignment with organizational goals and driving brand strength

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in marketing to drive success across various marketing channels and teams.

📋 Key Responsibilities

✅ Lead and inspire marketing teams, fostering collaboration and professional growth

✅ Recruit and hire team members, set and achieve goals, conduct performance reviews, and provide feedback and corrective action

✅ Oversee the creation and distribution of marketing and sales collateral, website content, and customer communications

✅ Manage marketing budgets and optimize expenditures to achieve maximum ROI

✅ Develop and maintain the brand language manual to ensure consistent usage and messaging

✅ Enable sellers to pursue customers and prospects through innovative campaigns promoting products, services, and solutions

✅ Enhance engagement with key vendors in the channel/region and manage relationships with HBS regional partners

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 5+ years of marketing experience, 3+ years of leadership experience, proven track record in building successful ABM campaigns, Power BI and marketing analytics experience

Required Skills:

• Proficient skills, knowledge, and abilities with Microsoft Excel, PowerPoint, and CRM systems
• Active Listening, Adaptability, Assertiveness, Business Acumen, Coaching and Development, Communication, Conflict Resolution, Decision Making, Delegating Responsibility, Financial Aptitude, Honesty / Integrity, Innovative, Leadership, Problem Solving, Relationship Building, Resource Management, Strategic Planning, Time Management

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience
• Masters of Business Administration

ASSUMPTION: Candidates with experience in the IT services industry and familiarity with Microsoft Dynamics ERP and CRM will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the IT services industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC is a boutique software and IT consulting company specializing in the rapid design and implementation of business solutions for small to mid-market businesses. They offer a broad array of services including application development, cloud migration, hosting, and IT outsourcing, with a focus on the Microsoft suite of products.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, providing a collaborative and agile work environment. This size allows for close collaboration with leadership and direct impact on the company's success.

Founded: Heartland Business Systems LLC was founded in 1994 and is woman-owned, with a team of talented individuals bringing deep experience in various industries.

Company Description:

• Heartland is a boutique software and IT consulting company specializing in the rapid design and implementation of business solutions for small to mid-market businesses.
• The foundation of Heartland is a team of talented individuals with years of business experience, including operations, manufacturing, procurement, finance/accounting, program management, IT, and executive leadership.
• Heartland serves clients in various industries, including aerospace and defense, manufacturing, distribution, benefit services/insurance, not-for-profit, financial services, healthcare, and hospitality.

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC values a pragmatic approach to solving complex business problems and processes, balancing speed, cost, and effectiveness.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the marketing department and across the organization.

Reporting Structure: The Marketing Manager reports directly to the CEO and oversees various marketing teams, including digital marketing, field marketing, brand communications, and marketing/sales campaigns.

Work Arrangement: This role is on-site, with some flexibility for remote work. The Marketing Manager is expected to be present in the office for team collaboration and meetings.

Growth Opportunities:

• Expanding the marketing team and taking on additional responsibilities as the company grows
• Gaining experience in various aspects of marketing, from digital to field marketing and brand communications
• Developing leadership skills and mentoring team members

ASSUMPTION: This role offers significant growth potential as Heartland Business Systems LLC continues to expand its services and client base.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC has an on-site office in Downers Grove, Illinois, with additional locations in Wausau, Wisconsin, and other regions.

Office Location(s): 2232 Wisconsin Ave., Downers Grove, Illinois 60515, US

Geographic Context:

• Downers Grove, Illinois, is a suburb of Chicago, offering a mix of urban and suburban living with easy access to cultural attractions, entertainment, and outdoor recreation
• Wausau, Wisconsin, is a city in central Wisconsin, known for its scenic beauty, outdoor activities, and cultural attractions, including the Leigh Yawkey Woodson Art Museum and the Wisconsin River

Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work

ASSUMPTION: The work environment at Heartland Business Systems LLC is collaborative and agile, with a focus on driving results and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• On-site interview with the CEO and other team members
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management
• Budget management and financial acumen
• Cross-functional collaboration and communication

Application Tips:

• Highlight your experience with ABM campaigns and marketing analytics
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare examples of your marketing campaigns and their results

ATS Keywords: Marketing Manager, ABM, Power BI, Marketing Analytics, CRM, Digital Marketing, Field Marketing, Brand Communications, Marketing/Sales Campaigns, Leadership, Team Management, Budget Management, Cross-functional Collaboration

ASSUMPTION: Heartland Business Systems LLC uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter will help your application stand out.

🛠️ Tools & Technologies

• Microsoft Excel, PowerPoint, and CRM systems
• Power BI
• ConnectWise (preferred)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a preference for candidates with experience using ConnectWise.

👔 Cultural Fit Considerations

Company Values:

• Pragmatic problem-solving
• Collaboration and teamwork
• Continuous improvement

Work Style:

• Agile and adaptable
• Results-driven
• Strong communicator and collaborator

Self-Assessment Questions:

• Do you have experience leading teams and driving results in a fast-paced, collaborative environment?
• Are you comfortable managing multiple priorities and stakeholders?
• Do you thrive in an environment that values continuous improvement and innovation?

ASSUMPTION: Candidates who align with Heartland Business Systems LLC's values and work style will be the best fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing a diverse team with varying skills and experience levels
• Balancing multiple priorities and deadlines across various marketing channels and campaigns
• Adapting to a small company environment with a fast-paced and agile work culture
• Developing and maintaining strong relationships with key vendors and partners

ASSUMPTION: These challenges can be overcome by a strong leader with excellent communication, project management, and strategic planning skills.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position offers a unique opportunity to lead a diverse team and drive marketing strategy across multiple channels and campaigns in a small, agile company
• Heartland Business Systems LLC's focus on the Microsoft suite of products sets this role apart from other IT services and consulting companies
• This role offers significant growth potential as the company continues to expand its services and client base

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other Marketing Manager positions in the industry.

📝 Sample Projects

• Developing and executing a successful ABM campaign that drives engagement and revenue growth
• Managing a team to create and distribute marketing and sales collateral, website content, and customer communications
• Optimizing marketing budgets to achieve maximum ROI and driving brand strength across various marketing channels

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans, and what opportunities are there for professional development and advancement?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Heartland Business Systems LLC support work-life balance for its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important to track?

ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team dynamics, allowing you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your marketing campaigns and their results
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.