📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: AEG Worldwide
🔹 Location: Richmond, VA
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing and promotional plans for shows
- Collaborating with various teams, including tour directors, talent buyers, and marketing director
- Overseeing budgets, social media accounts, and graphic content creation
- Securing and coordinating artist availability for promotions
- Negotiating rates and contracts with media outlets
ASSUMPTION: This role requires a balance of creativity and organization, with a strong focus on strategic planning and execution.
📋 Key Responsibilities
✅ Responsible for development and execution of marketing and promotional plans
✅ Generate and adhere to marketing budget, book and account for all advertising and media
✅ Oversee Social Media accounts for each show, develop ad copy and implement ad schedules
✅ Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy
✅ Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions
✅ Develop and pitch promotions to media outlets, contact radio and schedule radio time and set up giveaways
✅ Develop additional marketing opportunities to increase ticket sales, keep up with current marketing and social media trends
✅ Work with marketing team and artist management to strategize new ways to market shows and reach the correct audience
✅ Create graphics for ecards, banners, posters, social media posts, radio station needs and e-mails
✅ May be responsible for overseeing interns and assistants
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: BA/BS Degree (4-year) In Marketing/ Business Communications, PR Preferred
Experience: 4-6 years Of related work experience, experience with media buying
Required Skills:
- Strong communication and organizational skills
- Knowledge of social media and online marketing initiatives and strategies
- Must be internet savvy
- Proficient in Photoshop and MS Office
- Creative, detail-oriented person who can juggle multiple tasks
- Knowledge of Music industry preferred
- Passion for music preferred
Preferred Skills:
- Experience in the entertainment industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and familiarity with CRM software would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,030 - $88,047.48 annually
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on AEG events and merchandise
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the entertainment industry. Benefits may vary based on employment status and length of service.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. AEG Worldwide is the world’s leading sports and live entertainment company, operating on five continents and entertaining over 160 million guests annually.
Company Size: 10,001+ employees. As a large company, AEG offers numerous opportunities for career growth and development.
Founded: 1994. AEG has a rich history in the entertainment industry, with over two decades of experience in delivering memorable experiences to fans worldwide.
Company Description:
- From epic concerts to premier music festivals to heart-stopping sporting events, AEG has been giving the world reason to cheer for more than 20 years.
- AEG operates a worldwide network of more than 300 venues, powerful sports franchises, and music brands, integrated entertainment districts, and global sponsorship activations.
- AEG strives to form a perfect balance between creative excellence and business excellence, fostering a diverse environment that celebrates inclusion and rewards collaboration and success.
Company Specialties:
- Live Entertainment
- Concert Promotion
- Festival Production
- Sports
- Venues and Entertainment District Development and Operations
- Corporate Sponsorships and Consulting
Company Website: http://www.aegworldwide.com
ASSUMPTION: AEG Worldwide is a well-established company with a strong reputation in the entertainment industry, offering a wide range of career opportunities for talented professionals.
📊 Role Analysis
Career Level: Mid-level. This role reports directly to the Marketing Director and may oversee interns or assistants.
Reporting Structure: The Marketing Manager reports to the Marketing Director and collaborates with various teams, including tour directors, talent buyers, and artist management.
Work Arrangement: On-site, full-time, with occasional evenings and weekends as needed.
Growth Opportunities:
- Advancement to Senior Marketing Manager or Director of Marketing
- Expansion into other areas of the entertainment industry, such as sports or venue management
- Opportunities to work on high-profile events and projects
ASSUMPTION: This role offers numerous opportunities for professional growth and development within the entertainment industry.
🌍 Location & Work Environment
Office Type: Corporate office environment with a creative and dynamic atmosphere.
Office Location(s): 800 W. Olympic Boulevard, Suite 305, Los Angeles, CA 90015, US
Geographic Context:
- Richmond, VA, is the capital of the Commonwealth of Virginia and is known for its history, culture, and vibrant arts scene.
- The city offers a variety of entertainment options, including live music venues, museums, and theaters.
- Richmond has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed.
ASSUMPTION: The Richmond office provides a supportive and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Director
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing and promotional planning skills
- Budget management and media buying experience
- Creativity and graphic design abilities
- Communication and interpersonal skills
Application Tips:
- Tailor your resume to highlight relevant marketing and promotional experience, as well as any industry-specific knowledge.
- Prepare examples of successful marketing campaigns or projects you've worked on in the past.
- Demonstrate your passion for the entertainment industry and AEG's mission during the interview process.
ATS Keywords: Marketing, Promotions, Budget Management, Media Buying, Graphic Design, Entertainment Industry, AEG
ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
ASSUMPTION: Familiarity with industry-standard marketing and design tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creative Excellence
- Business Excellence
- Inclusion
- Collaboration
- Success
Work Style:
- Creative and innovative
- Organized and detail-oriented
- Collaborative and team-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a creative and dynamic work environment?
- Are you able to manage multiple projects and deadlines effectively?
- Do you possess strong communication and interpersonal skills?
- Are you passionate about the entertainment industry and AEG's mission?
ASSUMPTION: A strong cultural fit is essential for success in this role, as the Marketing Manager will work closely with various teams and stakeholders within the organization.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the fast-paced and ever-changing entertainment industry
- Working with tight budgets and tight deadlines
- Navigating the complexities of artist management and scheduling
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to excellence.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the entertainment industry and live events.
- This role requires a unique blend of creative and analytical skills, as well as strong communication and interpersonal abilities.
- Career progression in this role may involve moving into senior marketing positions or expanding into other areas of the entertainment industry.
ASSUMPTION: This role offers a unique opportunity to work in the entertainment industry and gain valuable experience in marketing and promotions.
📝 Sample Projects
- Developing and executing a marketing campaign for a major concert event
- Negotiating rates and contracts with media outlets to secure optimal advertising placement
- Creating engaging social media content and ad copy to promote an upcoming festival
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently?
- How does this role collaborate with other departments, such as artist management and venue operations?
- What opportunities exist for professional growth and development within the organization?
- How does AEG support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in and understanding of the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and promotional experience, as well as any industry-specific knowledge.
- Prepare examples of successful marketing campaigns or projects you've worked on in the past.
- Demonstrate your passion for the entertainment industry and AEG's mission during the interview process.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
