📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: See's Candies
🔹 Location: San Francisco, California
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing, creating, executing, and managing integrated marketing campaigns across various channels.
- Directly managing and mentoring two Marketing Associates.
- Collaborating with cross-functional teams to align marketing strategies and ensure consistent customer experience.
- Developing and executing customer and employee survey programs.
- Monitoring market trends and best practices in email and traditional marketing.
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and priorities effectively.
📋 Key Responsibilities
✅ Develop, manage, and support integrated marketing campaigns, including email and SMS marketing, traditional campaigns, promotions, marketing collateral, mall and shop location marketing, and retail marketing.
✅ Collaborate with retail, ecommerce, wholesale, and merchandising partners to understand annual and seasonal business goals and support planning compelling marketing programs.
✅ Partner with marketing team members to develop, execute, and analyze promotions, ensuring terms and conditions are communicated to relevant departments.
✅ Lead weekly meetings with channel inventory managers to ensure product availability for planned marketing campaigns.
✅ Conduct creative reviews and provide approvals to ensure brand voice, product accuracy, and sales goals are met.
✅ Strategize and develop target markets, segmentation, and budgets for advertising activities.
✅ Protect and manage the See’s brand at all times.
✅ Perform special projects as assigned by management.
ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to ensure campaigns are executed successfully and on time.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communication, or a related field.
Experience: Seven to ten years of marketing and advertising experience with a multi-channel retailer, preferably with annual sales in excess of $500M.
Required Skills:
- Proven experience in print media buying/planning, event, and retailer marketing.
- Strong analytic and problem-solving skills, with a detail-oriented mindset.
- Excellent project management skills, with the ability to manage multiple projects and priorities.
- Strong interpersonal skills and the ability to work under tight deadlines and adapt to shifting priorities.
- Experience managing and negotiating with partners/vendors.
- Proficiency in Salesforce Marketing Cloud, Google Analytics, and SurveyMonkey preferred.
- Proven ability to run successful campaigns with little supervision.
- Exceptional verbal, written, and presentation skills.
Preferred Skills:
- Experience with CRM systems and marketing automation tools.
- Familiarity with the confectionary industry or retail sector.
ASSUMPTION: Candidates with experience in a similar role within a multi-channel retail environment will be best suited for this position.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year. This estimate is based on industry standards for marketing managers with 5-10 years of experience in the retail sector.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discount on See’s Candies products
- Opportunities for professional development and growth
Working Hours: Full-time, Monday through Friday, with occasional evenings and weekends as needed to support marketing campaigns and events.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: See’s Candies operates in the confectionary retail industry, with a focus on high-quality, handmade candies and chocolates.
Company Size: See’s Candies has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1921, with a rich history and commitment to quality and customer service.
Company Description:
- See’s Candies is dedicated to making candy “Mary See’s way,” using only the finest, freshest ingredients and adding no preservatives.
- The company offers over 100 different candies and chocolates, sold through its iconic shops and online store.
- See’s Candies is known for its friendly customer service and commitment to taste, quality, tradition, and service.
Company Specialties:
- Handmade candies and chocolates
- Retail and ecommerce sales
- Fundraising and corporate gifting programs
Company Website: www.sees.com
ASSUMPTION: See’s Candies is a well-established company with a strong brand and reputation for quality and customer service. This role offers the opportunity to work in a dynamic and creative environment within the retail industry.
📊 Role Analysis
Career Level: Mid-level marketing professional with significant experience in marketing and advertising within a retail environment.
Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with the Director of Marketing and various channel owners.
Work Arrangement: On-site, with occasional remote work possible for meetings and collaboration with remote team members.
Growth Opportunities:
- Potential advancement to a senior marketing role within the company.
- Expansion of responsibilities to include additional marketing channels or teams.
- Opportunities to work on special projects and initiatives to gain experience in new areas.
ASSUMPTION: This role offers a clear path for career growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Corporate office with a casual and collaborative work environment.
Office Location(s): San Francisco, California, with additional offices in Los Angeles and other locations across the United States.
Geographic Context:
- San Francisco is a vibrant and diverse city with a strong retail market and a high concentration of See’s Candies shops.
- The San Francisco office is centrally located and easily accessible by public transportation.
- The city offers a wide range of cultural, recreational, and dining options for employees to enjoy.
Work Schedule: Full-time, with occasional evenings and weekends required to support marketing campaigns and events.
ASSUMPTION: The San Francisco office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit.
- In-person or virtual interview with the hiring manager and other team members to discuss the role and company culture.
- Case study or project presentation to demonstrate problem-solving skills and marketing expertise.
- Final interview with senior leadership to discuss career goals and fit within the organization.
Key Assessment Areas:
- Marketing and advertising experience within a retail environment.
- Project management and organizational skills.
- Analytical and problem-solving abilities.
- Communication and interpersonal skills.
- Cultural fit and alignment with See’s Candies values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and advertising experience, as well as any experience working with retail or confectionary brands.
- Prepare a case study or project presentation that demonstrates your ability to strategize, create, and execute marketing campaigns.
- Research See’s Candies and be prepared to discuss the company’s history, products, and marketing strategies.
ATS Keywords: Marketing, Advertising, Retail, Campaign Management, Project Management, Brand Management, Customer Experience, Email Marketing, Traditional Marketing, Promotions, Fundraising, B2B, CRM, Salesforce Marketing Cloud, Google Analytics, SurveyMonkey
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit with See’s Candies.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Google Analytics
- SurveyMonkey
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Candidates should have experience with CRM systems and marketing automation tools, as well as proficiency in Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Quality without Compromise
- Customer Service
- Integrity
- Innovation
- Collaboration
Work Style:
- Creative and strategic thinking
- Strong project management skills
- Ability to work independently and in a team environment
- Adaptability and flexibility
Self-Assessment Questions:
- How do you embody the value of “Quality without Compromise” in your work?
- Describe a time when you had to adapt to a significant change in a marketing campaign or project. How did you handle it?
- How do you prioritize and manage multiple projects and priorities effectively?
ASSUMPTION: Candidates who demonstrate a strong alignment with See’s Candies values and a compatible work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management.
- Working with a diverse range of internal and external partners, necessitating excellent communication and collaboration skills.
- Adapting to shifting priorities and tight deadlines, requiring flexibility and adaptability.
- Balancing the need for creativity and innovation with the company’s commitment to quality and brand consistency.
ASSUMPTION: These challenges can be overcome by a strong, organized, and adaptable marketing professional with a proven track record in retail marketing.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in a retail or consumer goods company, with a focus on integrated marketing campaigns and cross-functional collaboration.
- However, this role is unique in its focus on the confectionary industry and the company’s commitment to quality and customer service.
- Career progression in this role may lead to senior marketing positions within the company or other retail or consumer goods organizations.
ASSUMPTION: Candidates with experience in retail or consumer goods marketing will find this role to be a strong fit, with opportunities for growth and development within the industry.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign to drive sales and customer engagement.
- Conducting market research to identify new opportunities for product expansion or market penetration.
- Managing a team to create and distribute marketing collateral for a new product launch or promotional event.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to team management and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company’s marketing strategy for the upcoming holiday season, and how this role will contribute to its success?
- How does the marketing team collaborate with other departments, such as retail, ecommerce, and merchandising, to ensure consistent customer experience across all channels?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does See’s Candies measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress and inform decision-making?
- What is the company’s approach to innovation and staying competitive in the retail and confectionary industries?
ASSUMPTION: These questions demonstrate a strong understanding of the role and the company, as well as a proactive approach to career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sees Candies careers page.
- Tailor your resume and cover letter to highlight relevant marketing and advertising experience, as well as any experience working with retail or confectionary brands.
- Prepare a case study or project presentation that demonstrates your ability to strategize, create, and execute marketing campaigns.
- Research See’s Candies and be prepared to discuss the company’s history, products, and marketing strategies during your interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
