Marketing Manager (1-Year Contract)

📌 Core Information

🔹 Job Title: Marketing Manager (1-Year Contract)

🔹 Company: MSC Cruises

🔹 Location: Geneva, Switzerland

🔹 Job Type: Full-Time (1-Year Contract)

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading strategic marketing campaigns with a focus on destinations, itineraries, and cruise experiences
• Collaborating cross-functionally with CRM, Digital, and Media teams to deliver marketing toolkits
• Managing campaign budgets and analyzing performance to drive continuous improvement
• Serving as a senior brand guardian and ambassador across internal and external stakeholders

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and analytical skills. The ideal candidate will have extensive experience in luxury or travel marketing and be comfortable working in a dynamic, international environment.

📋 Key Responsibilities

✅ Lead the strategic development, execution, and performance analysis of integrated marketing campaigns across channels, with a primary focus on promoting destinations, itineraries, and brand-defining products

✅ Oversee cross-functional coordination with CRM, Digital, and Media teams to deliver timely and effective marketing toolkits in line with commercial priorities

✅ Own the definition, briefing, and development of marketing assets, ensuring alignment with brand standards and strategic goals

✅ Direct and supervise the production of high-quality content (e.g., videos, photography, creative visuals), working with internal and external creative partners

✅ Manage and track campaign budgets efficiently, ensuring a strong return on marketing investment

✅ Lead end-to-end campaign analysis and drive continuous improvement based on data, insights, and business feedback

✅ Serve as a senior brand guardian and ambassador across internal and external stakeholders

ASSUMPTION: This role involves a high degree of strategic planning, project management, and stakeholder communication. The ideal candidate will be comfortable working in a fast-paced, cross-functional environment and have a proven track record of delivering successful marketing campaigns.

🎯 Required Qualifications

Education: Master’s degree in Marketing, Business Administration, Digital Marketing, or a related field

Experience: Minimum 10 years of experience in marketing or brand management, within the luxury and/or travel sectors

Required Skills:

• Proven track record in leading complex, omni-channel marketing campaigns at an international level
• Strong analytical capabilities with the ability to interpret market research and performance data into actionable insights
• Highly structured and detail-oriented, with strong project management skills
• Collaborative leadership style, with ability to influence across functions and manage senior stakeholders
• Comfortable navigating between strategic vision and hands-on execution under tight deadlines
• Fluent in English; additional European languages are a strong asset
• Proficiency in Microsoft Office suite and marketing management tools

Preferred Skills:

• Experience working in the cruise industry
• Knowledge of the luxury travel market

ASSUMPTION: Given the international nature of this role, candidates with experience working in a global environment and collaborating with diverse teams will be particularly well-suited. Additionally, experience in the cruise or luxury travel industries would be beneficial but is not strictly required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 10+ years of experience in the luxury or travel sectors, the estimated salary range for this position is CHF 150,000 - 180,000 per year (gross). This estimate may vary depending on the candidate's specific experience and qualifications.

Benefits:

• Opportunity to work for a global leader in the cruise industry
• Competitive benefits package, including health insurance and pension contributions
• Access to employee discounts on MSC Cruises' services and products
• Dynamic and international work environment

Working Hours: Full-time, Monday to Friday, with occasional weekend or evening work as required by the role

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications. The benefits package is subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: MSC Cruises operates in the travel arrangements industry, offering cruises across five continents and welcoming guests from over 180 different nationalities on board. The company is committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.

Company Size: MSC Cruises is a large corporation with over 10,000 employees worldwide. Working for a company of this size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: MSC Cruises was founded in 1987 and has since grown to become the world’s third largest cruise line and the market leader in Europe, South America, the Middle East, and Southern Africa.

Company Description:

• Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise line and the market leader in Europe, South America, the Middle East, and Southern Africa
• The company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 240 destinations
• MSC Cruises is committed to achieving net zero greenhouse gas emissions for its marine operations by 2050

Company Specialties:

• Cruise line operations
• Luxury travel
• Sustainable tourism

Company Website: http://www.msccruises.com/

ASSUMPTION: MSC Cruises' extensive global presence and commitment to sustainability make it an attractive employer for candidates seeking international career opportunities and a focus on environmental responsibility.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, project management, and stakeholder communication. The ideal candidate will have extensive experience in luxury or travel marketing and be comfortable working in a fast-paced, cross-functional environment.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including CRM, Digital, and Media.

Work Arrangement: This is an on-site role based at MSC Cruises' headquarters in Geneva, Switzerland. The role may require occasional travel to other MSC Cruises offices or destinations as needed.

Growth Opportunities:

• Given MSC Cruises' extensive global presence, there may be opportunities for international assignments or promotions within the marketing department
• The company's commitment to sustainability may present opportunities for candidates interested in pursuing a career in corporate social responsibility or related fields
• Working for a large corporation like MSC Cruises offers opportunities for exposure to diverse teams and projects, fostering professional growth and development

ASSUMPTION: The Marketing Manager role offers a unique opportunity to gain experience in luxury travel marketing and contribute to MSC Cruises' commitment to sustainability. Candidates with a strong background in marketing and a passion for the travel industry will be well-suited to this position.

🌍 Location & Work Environment

Office Type: MSC Cruises' headquarters in Geneva, Switzerland, is a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): Avenue Eugene Pittard, 40, Geneva, Geneva 1206, CH

Geographic Context:

• Geneva is a major international city and a global hub for finance, diplomacy, and tourism
• The city offers a high quality of life, with a diverse cultural scene, excellent education options, and easy access to outdoor recreation
• Geneva is well-connected by public transportation, with a network of buses, trams, and trains serving the city and surrounding region

Work Schedule: Full-time, Monday to Friday, with occasional weekend or evening work as required by the role

ASSUMPTION: Working in Geneva offers candidates the opportunity to live and work in a dynamic, international city with a high quality of life. The office environment at MSC Cruises' headquarters is modern and professional, with state-of-the-art facilities and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with additional stakeholders or team members
• Final interview with the Head of Marketing or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Strategic thinking and problem-solving abilities
• Cross-functional collaboration and stakeholder communication skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with MSC Cruises' values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with luxury or travel marketing and your understanding of the cruise industry
• Demonstrate your ability to think strategically and manage complex marketing campaigns
• Showcase your proficiency in English and any additional European languages

ATS Keywords: Marketing, Campaign Management, Luxury Travel, Cruise Industry, Brand Management, Strategic Planning, Cross-Functional Collaboration, Stakeholder Communication, Data Analysis, Marketing Management Tools

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with MSC Cruises. Candidates should be prepared to discuss their experience with luxury or travel marketing and their understanding of the cruise industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing management tools (e.g., CRM, marketing automation platforms)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have proficiency in Microsoft Office Suite and marketing management tools, as well as experience with data analysis and visualization tools and project management platforms.

👔 Cultural Fit Considerations

Company Values:

• Passion for the travel industry and commitment to exceptional customer service
• Innovation and continuous improvement in all aspects of the business
• Respect for the environment and a commitment to sustainable tourism practices
• Diversity, inclusion, and collaboration in a global work environment

Work Style:

• Dynamic and fast-paced, with a focus on strategic thinking and execution
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a focus on performance measurement and continuous improvement
• Adaptable and flexible, with a willingness to take on new challenges and learn from feedback

Self-Assessment Questions:

• Do you have a passion for the travel industry and a commitment to exceptional customer service?
• Are you comfortable working in a dynamic, fast-paced environment and managing multiple priorities?
• Do you have experience working in a global, cross-functional team and collaborating with diverse stakeholders?
• Are you proficient in English and any additional European languages?
• Do you have a strong analytical skillset and the ability to interpret data into actionable insights?

ASSUMPTION: MSC Cruises values candidates who are passionate about the travel industry, committed to exceptional customer service, and comfortable working in a dynamic, global environment. The ideal candidate will have strong analytical skills, be proficient in English and additional European languages, and be adaptable and flexible in their approach to work.

⚠️ Potential Challenges

• The Marketing Manager role requires a high degree of strategic thinking, project management, and stakeholder communication, which can be challenging for candidates without extensive experience in luxury or travel marketing
• The role may require occasional travel to other MSC Cruises offices or destinations, which can be demanding on personal time and energy
• The cruise industry is subject to seasonal fluctuations in demand, which can impact marketing strategies and resource allocation
• Working in Geneva may present challenges for candidates who are not familiar with the local culture, language, or cost of living

ASSUMPTION: The Marketing Manager role offers a unique opportunity to gain experience in luxury travel marketing and contribute to MSC Cruises' commitment to sustainability. However, the role also presents challenges related to strategic thinking, project management, stakeholder communication, and occasional travel. Candidates should carefully consider their fit with the role's requirements and the potential challenges before applying.

📈 Similar Roles Comparison

• Marketing Manager (Luxury Travel) - Similar role with a focus on luxury travel marketing, but potentially with a different company size or industry context
• Brand Manager (Cruise Industry) - Similar role with a focus on brand management within the cruise industry, but potentially with a different set of responsibilities or required qualifications
• Senior Marketing Manager (Global Travel) - Similar role with a broader scope of responsibilities and a global travel focus, but potentially with a different company size or industry context

ASSUMPTION: The Marketing Manager role at MSC Cruises is similar to other marketing management roles in the luxury travel or cruise industries, but may differ in terms of company size, industry context, or specific responsibilities. Candidates should carefully consider their fit with the role's requirements and the potential differences between this role and similar positions in the industry.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new luxury cruise itinerary, including destination research, asset creation, and cross-functional collaboration
• Conducting market research and analysis to identify trends and opportunities in the luxury travel market, and developing data-driven marketing strategies to capitalize on these insights
• Managing the production of high-quality marketing content (e.g., videos, photography, creative visuals) for use across multiple channels and platforms, working with internal and external creative partners

ASSUMPTION: The Marketing Manager role at MSC Cruises involves a wide range of responsibilities, including strategic planning, project management, cross-functional collaboration, and data analysis. Candidates should be prepared to discuss their experience with these types of projects and their ability to manage complex marketing campaigns in a fast-paced, cross-functional environment.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into its overall business objectives?
• How does the Marketing Manager role collaborate with other departments, such as CRM, Digital, and Media, to deliver effective marketing campaigns?
• What are the key priorities for the Marketing Manager in the first 90 days, and how will success be measured in this role?
• How does MSC Cruises support the professional development and growth of its marketing team members?
• What are the key challenges facing the cruise industry, and how does MSC Cruises approach sustainability and responsible tourism?

ASSUMPTION: The interview process for the Marketing Manager role at MSC Cruises will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with the company. Candidates should be prepared to ask insightful questions about the role, the company, and the industry to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on luxury or travel marketing and your understanding of the cruise industry
• Prepare for your interviews by researching MSC Cruises' marketing strategy, business objectives, and industry challenges, and be ready to discuss your approach to strategic thinking, project management, and cross-functional collaboration
• If selected for the final round, be prepared to present a marketing campaign proposal or other relevant project to demonstrate your skills and fit for the role
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.