📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Amcor
🔹 Location: AF Oshkosh Division Head Office, WI, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving market segment strategy to improve revenue and profitability
- Collaborating with various functional areas such as Sales, Pricing, Product Management, and R&D
- Identifying product portfolio gaps and executing go-to-market strategies
- Leading B2B and B2C consumer insight programs to gain customer insights for new market segment entry marketing efforts
- Working with Amcor leadership team on go-to-market strategies in chosen market segments
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally to drive growth and success in targeted market segments.
📋 Key Responsibilities
✅ Market Segmentation, Positioning, Monitoring & Pricing: Understand competitive landscape, craft specific plans to compete, own and drive the multi-generational product innovation pipeline in accordance with market strategy. Conduct market segmentation, sizing, and analysis of areas of responsibility, market segment trends, data analysis, market pricing, identification of segment and customer white spaces, competitor assessments, and monitoring.
✅ Leads B2B and B2C Consumer Insight Programs: Leads initiatives to gain both B2C and B2B customer insights to help select and position new market segment entry marketing efforts, including focus group activities, ethnographic and demographic studies, voice of customer and voice of segment engagement studies for new targeted markets, AGOP, and association of consumer trends with packaging outcomes.
✅ Strategy, Market Entry, Product & Platform Launch Execution: Works with Amcor leadership team on go-to-market strategies in chosen market segments to deliver compelling value propositions to the marketplace and secure new volumes within vertical market segments, builds relationships with key customers, collaborates with R&D on new product platform pipeline and roadmap, and supports customers with new product launch process.
ASSUMPTION: The Marketing Manager will need to balance strategic planning with hands-on execution, working closely with various teams to achieve growth targets in targeted market segments.
🎯 Required Qualifications
Education: Bachelor’s Degree, MBA preferred
Experience: 5-10 years of experience in marketing, with a focus on strategic marketing within the pharmaceutical and medical industry
Required Skills:
- Strong technical skills specific to flexible packaging
- Experience with projects involving new packaging materials, formats, and filling equipment
- Strong verbal and written communication skills
- Capable to motivate cross-functional stakeholders and monetize the value of novel packaging technologies
- Strong finance skills to help create business plans, contracts, and capital expense justifications
- Strong understanding of the pharmaceutical and medical industry, product launch, and strategic marketing within the industry
- Strong grasp of marketing fundamentals including strategy development, product segmentation, and product management
- Knowledge of key principles of packaging sustainability including life cycle analysis and carbon footprint
Preferred Skills:
- Experience with market segmentation, pricing, and competitive analysis
- Familiarity with customer insight programs and market research methods
- Proven track record of driving growth and success in targeted market segments
ASSUMPTION: Candidates should possess a strong background in strategic marketing, with a focus on the pharmaceutical and medical industry, and be comfortable working cross-functionally to drive growth and success in targeted market segments.
💰 Compensation & Benefits
Salary Range: $108,700 - $135,900 per year
Benefits:
- Medical, dental, and vision plans
- Flexible time off
- Company-paid holidays
- Wellbeing program & Employee Assistance Program
- Health Savings Account/Flexible Spending Account
- Life insurance, AD&D, short-term & long-term disability, and voluntary accident disability benefits
- Paid parental leave
- Retirement Savings Plan with company match
- Tuition reimbursement
- Discretionary annual bonus program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on national averages and may vary depending on job-related knowledge, skills, and experience. The benefits package is comprehensive and designed to support the well-being of employees and their families.
📌 Applicant Insights
🔍 Company Context
Industry: Amcor is a global leader in packaging solutions for consumer and healthcare products, with a focus on innovation, sustainability, and product safety.
Company Size: Amcor is a large organization with over 50,000 employees worldwide, providing ample opportunities for growth and development.
Founded: Amcor was founded in 1860 and has since grown into a multinational packaging leader with a global presence.
Company Description:
- Amcor is a global leader in packaging solutions for consumer and healthcare products, with a focus on innovation, sustainability, and product safety.
- The company offers a comprehensive benefits package and is committed to fostering a welcoming, respectful, and engaging online community.
- Amcor is dedicated to accelerating the possible by redefining what can be done, constantly anticipating what customers will need next, rethinking what is scientifically feasible, and always helping customers find the right solution to their challenges.
Company Specialties:
- A multinational packaging leader
- Global presence
- Packaging
- Innovation
- Sustainability
- Product safety
- Supply chain optimization
- Branding
- and E-commerce
Company Website: www.amcor.com
ASSUMPTION: Amcor's global presence and focus on innovation and sustainability provide ample opportunities for growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, cross-functional collaboration, and the ability to drive growth and success in targeted market segments.
Reporting Structure: The Marketing Manager will report directly to the Amcor leadership team and collaborate with various functional areas such as Sales, Pricing, Product Management, and R&D.
Work Arrangement: This role is on-site, with the opportunity to work closely with key customers and collaborate with various teams within Amcor.
Growth Opportunities:
- Amcor's global presence and focus on innovation and sustainability provide ample opportunities for growth and development within the organization.
- The Marketing Manager will have the opportunity to work closely with key customers and collaborate with various teams within Amcor, fostering relationships and expanding Amcor's engagement in chosen markets.
- This role offers the potential to leverage Amcor's successes achieved in other Amcor businesses globally, as well as Global Business Group projects, and other innovation platforms to help establish Amcor as a market leader in chosen segments.
ASSUMPTION: The Marketing Manager will need to balance strategic planning with hands-on execution, working closely with various teams to achieve growth targets in targeted market segments.
🌍 Location & Work Environment
Office Type: Amcor's AF Oshkosh Division Head Office is a corporate office environment, providing ample opportunities for collaboration and growth.
Office Location(s): AF Oshkosh Division Head Office, WI, United States
Geographic Context:
- Oshkosh, Wisconsin, is located in the northeastern part of the state, approximately 100 miles north of Milwaukee and 150 miles southwest of Green Bay.
- The area is known for its rich history, vibrant arts and culture scene, and outdoor recreation opportunities.
- Oshkosh is home to several major employers, including Amcor, and offers a diverse range of housing options and neighborhoods.
Work Schedule: Full-time (40 hours per week), with the opportunity to work closely with key customers and collaborate with various teams within Amcor.
ASSUMPTION: Amcor's AF Oshkosh Division Head Office provides a corporate office environment, fostering collaboration and growth opportunities for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with key stakeholders
- Background check and offer
Key Assessment Areas:
- Strategic thinking and market segmentation skills
- Cross-functional collaboration and communication skills
- Customer focus and insight generation abilities
- Problem-solving and execution skills
- Alignment with Amcor's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your strategic marketing experience, customer insight generation abilities, and cross-functional collaboration skills.
- Be prepared to discuss your experience with market segmentation, pricing, and competitive analysis, as well as your familiarity with customer insight programs and market research methods.
- Demonstrate your ability to drive growth and success in targeted market segments and work effectively with cross-functional teams.
- Research Amcor's company culture and values, and be prepared to discuss how your personal values align with the organization's.
ATS Keywords: Strategic Marketing, Market Segmentation, Customer Insights, Cross-Functional Collaboration, Competitive Analysis, Market Research, Growth, Targeted Market Segments, Packaging, Pharmaceutical, Medical
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, market segmentation skills, cross-functional collaboration abilities, customer focus, and alignment with Amcor's values and company culture.
🛠️ Tools & Technologies
- Market research software and tools
- Data analysis and visualization tools
- Project management software
- Collaboration and communication tools
- Customer relationship management (CRM) software
ASSUMPTION: The Marketing Manager will need to be proficient in using market research software and tools, data analysis and visualization tools, project management software, and collaboration and communication tools to effectively execute their responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Sustainable
Work Style:
- Strategic and forward-thinking
- Cross-functional and collaborative
- Customer-focused and insight-driven
- Results-oriented and execution-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do your personal values align with Amcor's company values, particularly in terms of being customer-centric, innovative, and sustainable?
- How have you demonstrated your ability to work effectively in a cross-functional and collaborative environment, and drive growth and success in targeted market segments?
- How do you approach generating customer insights and using data-driven decision-making to inform your marketing strategies?
- How do you balance strategic planning with hands-on execution, and ensure that your marketing efforts deliver tangible results?
ASSUMPTION: Amcor values a customer-centric, innovative, and collaborative work environment, and seeks candidates who align with these values and can drive growth and success in targeted market segments.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution
- Working effectively with cross-functional teams and key customers
- Generating customer insights and using data-driven decision-making to inform marketing strategies
- Adapting to a dynamic and evolving market landscape
- Meeting and exceeding growth targets in targeted market segments
ASSUMPTION: The Marketing Manager will need to be adaptable, responsive to change, and capable of balancing strategic planning with hands-on execution to successfully drive growth and success in targeted market segments.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions, but with a focus on strategic marketing within the pharmaceutical and medical industry and a strong emphasis on driving growth and success in targeted market segments.
- Compared to other marketing manager roles, this position requires a deeper understanding of the pharmaceutical and medical industry, product launch, and strategic marketing within the industry.
- Career paths for this role may include progression to senior marketing management positions, director-level roles, or other strategic marketing leadership positions within Amcor or other organizations.
ASSUMPTION: This role offers unique opportunities for growth and development within the organization, with a focus on driving growth and success in targeted market segments.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in a targeted market segment
- Conducting market research and customer insight studies to inform marketing strategies and product development
- Collaborating with cross-functional teams to identify product portfolio gaps and execute go-to-market strategies
- Working with key customers to create unique value propositions specific to Amcor's product offering and segment growth plans
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Marketing Manager role, requiring strong communication, collaboration, and execution skills to drive growth and success in targeted market segments.
❓ Key Questions to Ask During Interview
- Can you describe the typical market segments that Amcor targets, and how this role contributes to driving growth and success in those segments?
- How does Amcor approach cross-functional collaboration, and how would this role work with other functional areas such as Sales, Pricing, Product Management, and R&D?
- Can you provide an example of a successful go-to-market strategy that Amcor has executed, and how this role contributed to that success?
- How does Amcor support the professional development and growth of its marketing managers?
- What are the key challenges facing the pharmaceutical and medical industry, and how does this role address those challenges through strategic marketing and customer insight generation?
ASSUMPTION: These key questions will help candidates better understand the role's responsibilities, Amcor's company culture, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amcor careers website
- Tailor your resume and cover letter to highlight your strategic marketing experience, customer insight generation abilities, and cross-functional collaboration skills.
- Prepare for interviews by researching Amcor's company culture and values, and be ready to discuss your alignment with the organization's mission and goals.
- Follow up with Amcor after submitting your application to express your interest in the position and reiterate your qualifications.
- If you are selected for an interview, be prepared to discuss your experience with market segmentation, pricing, and competitive analysis, as well as your familiarity with customer insight programs and market research methods.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
