Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Catalyte

🔹 Location: Remote - Tennessee (Nashville Market preferred)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies to drive lead generation and brand positioning.
• Managing multi-channel marketing campaigns, including digital marketing, email marketing, sequencing, social media, content marketing, ABM, and event marketing.
• Leveraging martech solutions to optimize marketing operations and improve lead generation efficiency.
• Overseeing SEO strategies to enhance organic search visibility and drive qualified traffic.
• Developing and executing a robust content marketing strategy, including blog posts, whitepapers, case studies, and industry reports.
• Establishing the company as a thought leader by creating compelling and insightful content that addresses industry challenges and trends.
• Leading ABM initiatives to target high-value accounts, develop personalized marketing plans, and engage key decision-makers.
• Planning and executing bespoke events, webinars, and industry conferences to generate leads and foster relationships with clients and partners.
• Overseeing the development and execution of social media strategies to enhance brand awareness and engagement.
• Managing the company website, ensuring it is optimized for user experience, SEO, and lead generation.
• Ensuring consistent and compelling brand messaging across all marketing channels and materials.

ASSUMPTION: This role requires a proactive and energetic individual with a strong background in B2B marketing, particularly in the technology sector. The ideal candidate will be comfortable working in a dynamic environment and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Strategic Planning and Execution: Develop and implement a comprehensive marketing strategy to drive lead generation and brand positioning. Plan, coordinate, and manage multi-channel marketing campaigns.

✅ Martech and SEO: Utilize martech solutions to optimize marketing operations and improve lead generation efficiency. Oversee SEO strategies to enhance organic search visibility and drive qualified traffic.

✅ Content Marketing and Thought Leadership: Develop and execute a robust content marketing strategy. Establish the company as a thought leader by creating compelling and insightful content that addresses industry challenges and trends.

✅ Account-Based Marketing (ABM): Lead ABM initiatives to target high-value accounts, develop personalized marketing plans, and engage key decision-makers.

✅ Event Planning and Execution: Plan and execute bespoke events, webinars, and industry conferences to generate leads and foster relationships with clients and partners.

✅ Social Media and Website Management: Oversee the development and execution of social media strategies. Manage the company website, ensuring it is optimized for user experience, SEO, and lead generation.

✅ Brand Positioning: Ensure consistent and compelling brand messaging across all marketing channels and materials. Develop and maintain brand guidelines to ensure brand consistency across all touchpoints.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team management. Strong organizational skills and the ability to multitask are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum of 4-6 years of experience in marketing, with a focus on B2B services, technology, or related industries.

Required Skills:

• Proven track record of developing and executing successful marketing plans and campaigns across multiple channels.
• Experience working with marketing technology tools, with specific focus on Pardot and Apollo.
• Excellent leadership, communication, and project management skills.
• Experience in managing and mentoring a small team, including offshore resources.
• Ability to analyze data, generate insights, and drive marketing decisions based on metrics and KPIs.
• Highly organized, self-motivated, and capable of handling multiple projects simultaneously.
• Ability to set up clear, concise, compiled, and accurate reporting on a wide range of marketing activity and communicate what is working and where additional opportunities exist to leadership.

Preferred Skills:

• Experience with SEO tools and strategies.
• Familiarity with account-based marketing (ABM) strategies and tools.
• Experience planning and executing events, webinars, or industry conferences.

ASSUMPTION: Candidates with experience in B2B marketing, particularly in the technology sector, are strongly encouraged to apply. Familiarity with martech solutions and SEO best practices is a plus.

💰 Compensation & Benefits

Salary Range: The target salary range for this position is $75,000 - $80,000 per year. The final offer will be based on the selected candidate's experience level.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package including health, dental, and vision insurance.
• Opportunities for professional growth and development.
• Collaborative and dynamic work environment.

Working Hours: This position is full-time and requires a standard workweek of 40 hours, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 4-6 years of experience. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Catalyte is a leading firm in IT Services and Technology Enablement, committed to delivering innovative solutions to its clients by leveraging cutting-edge technology.

Company Size: Catalyte is a mid-sized company with 51-200 employees, offering a collaborative and dynamic work environment.

Founded: Catalyte was founded in 2000 and is headquartered in Baltimore, Maryland.

Company Description:

• Catalyte is an AI-enabled workforce company that uses proprietary technology to discover and develop high-potential talent.
• The company offers employers tenacious, high-performing talent that increases productivity, quality, and diversity metrics while reducing the total cost of talent.
• By redefining hiring and elevating ability over resumes, Catalyte transforms individuals, companies, and communities.

Company Specialties:

• Digital Transformation
• Application software engineering
• Agile Transformation
• Cloud development
• Experience design
• Mobile application development
• QA/Test Automation
• DevOps
• UX/UI
• AI
• Workforce development
• Agile Teams
• Apprentices
• Employee reskilling
• and digital media

Company Website: www.catalyte.io

ASSUMPTION: Catalyte's focus on AI-enabled workforce solutions and commitment to transforming individuals, companies, and communities make it an attractive employer for marketing professionals seeking to make a significant impact in the technology sector.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for professional growth and development within the marketing department.

Reporting Structure: The Marketing Manager will report directly to the Vice President of Marketing and will oversee a small team, including offshore resources.

Work Arrangement: This position is remote-friendly, with a preference for candidates located in the Nashville Market. The work arrangement is full-time, with a standard workweek of 40 hours.

Growth Opportunities:

• As Catalyte continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a more senior role within the marketing department.
• The company offers opportunities for professional development and training to help employees grow in their careers.

ASSUMPTION: The Marketing Manager role at Catalyte offers a unique opportunity for marketing professionals to gain experience in a dynamic and growing company, with potential for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Catalyte offers a remote-friendly work environment, with a preference for candidates located in the Nashville Market.

Office Location(s): Catalyte's headquarters is located in Baltimore, Maryland, but the company has employees working remotely across the United States.

Geographic Context:

• The Nashville Market is a vibrant and growing region with a strong tech industry and a high quality of life.
• Candidates who are located in or near the Nashville Market will have the opportunity to work on-site or remotely, depending on their preferences and the company's needs.
• Catalyte's remote-friendly work environment offers flexibility and the opportunity to work from home or a co-working space.

Work Schedule: This position is full-time, with a standard workweek of 40 hours. The work schedule is flexible, with the expectation that employees will be available during core business hours and communicate effectively with their team and stakeholders.

ASSUMPTION: The remote-friendly work environment at Catalyte offers marketing professionals the opportunity to balance work and personal responsibilities while maintaining a strong connection to the company's mission and culture.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth phone or video interview with the hiring manager to discuss the role, responsibilities, and expectations.
• On-site or virtual interview with key stakeholders, including the Vice President of Marketing and other members of the marketing team.
• Final decision and offer.

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and management
• Data analysis and reporting
• Team management and leadership
• Cultural fit and alignment with Catalyte's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing, martech solutions, and SEO.
• Provide examples of past marketing campaigns you have led and the results you achieved.
• Be prepared to discuss your approach to data-driven marketing and your ability to analyze data and generate insights to drive marketing decisions.
• Demonstrate your strong leadership, communication, and project management skills throughout the interview process.

ATS Keywords: Marketing Strategy, Lead Generation, SEO, Content Marketing, Account-Based Marketing, Event Planning, Social Media, Website Management, Brand Positioning, Project Management, Data Analysis, Martech Solutions, Thought Leadership, Team Management, Communication Skills, Organizational Skills

ASSUMPTION: The interview process at Catalyte is designed to assess the candidate's marketing expertise, cultural fit, and ability to thrive in a dynamic and growing company.

🛠️ Tools & Technologies

• Pardot
• Apollo
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Content management systems (e.g., WordPress, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Event planning and management tools (e.g., Eventbrite, Cvent)

ASSUMPTION: The Marketing Manager will be expected to have experience with a range of marketing tools and technologies, with a focus on Pardot and Apollo. Familiarity with SEO tools and content management systems is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence
• Growth

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with Catalyte's commitment to innovation and excellence in the marketing field?
• How do you approach collaboration and teamwork in a remote-friendly work environment?
• How do you stay up-to-date with the latest marketing trends and best practices, and how do you apply this knowledge to your work?

ASSUMPTION: Catalyte's company values and work style emphasize innovation, collaboration, and a commitment to continuous learning and improvement. Marketing professionals who are adaptable, data-driven, and results-focused will thrive in this dynamic and growing company.

⚠️ Potential Challenges

• The Marketing Manager role at Catalyte is a dynamic and fast-paced position that requires strong organizational skills and the ability to multitask.
• The role involves managing a small team, including offshore resources, which may present unique challenges and opportunities for growth.
• The remote-friendly work environment at Catalyte may require additional communication and collaboration efforts to maintain a strong connection to the company's mission and culture.
• The Marketing Manager will be expected to stay up-to-date with the latest marketing trends and best practices, which may require ongoing professional development and training.

ASSUMPTION: The Marketing Manager role at Catalyte offers a unique opportunity for marketing professionals to gain experience in a dynamic and growing company, with potential challenges and rewards that come with working in a fast-paced and innovative environment.

📈 Similar Roles Comparison

• This role is similar to other Marketing Manager positions in the technology sector, with a focus on B2B marketing, lead generation, and brand positioning.
• However, Catalyte's commitment to AI-enabled workforce solutions and transforming individuals, companies, and communities sets it apart from other employers in the industry.
• Candidates who are interested in making a significant impact in the technology sector and are drawn to Catalyte's mission and values should strongly consider applying for this role.

ASSUMPTION: The Marketing Manager role at Catalyte offers a unique opportunity for marketing professionals to gain experience in a dynamic and growing company, with a focus on B2B marketing, lead generation, and brand positioning, and the chance to make a significant impact in the technology sector.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive lead generation and brand positioning for a new product launch.
• Planning and executing a multi-channel marketing campaign to target high-value accounts in the enterprise sector, with a focus on account-based marketing (ABM) strategies.
• Creating and managing a content marketing calendar, including blog posts, whitepapers, case studies, and industry reports, to establish the company as a thought leader in the technology sector.

ASSUMPTION: The Marketing Manager role at Catalyte offers a unique opportunity for marketing professionals to gain experience in a dynamic and growing company, with a focus on B2B marketing, lead generation, and brand positioning, and the chance to work on a variety of projects that drive business growth and impact.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing and how this role fits into the overall marketing strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance and flexibility in the remote-friendly work environment?

ASSUMPTION: The interview process at Catalyte is an opportunity for candidates to learn more about the company's marketing strategy, culture, and approach to professional development and growth. Asking thoughtful and insightful questions demonstrates the candidate's interest in and commitment to the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing, martech solutions, and SEO.
• Provide examples of past marketing campaigns you have led and the results you achieved.
• Be prepared to discuss your approach to data-driven marketing and your ability to analyze data and generate insights to drive marketing decisions.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.