📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Rain Bird Corporation
🔹 Location: Tucson, Arizona, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing and innovation for the Consumer Products Division
- P&L responsibility for all product categories
- Driving continuous improvement of product quality and consumer experience
- Insight-driven new product development and management of product life cycles
- Collaboration and coordination across channels, regions, and SBUs
ASSUMPTION: This role requires a strategic mindset with a balance of analytical and creative thinking. The ideal candidate will be comfortable working in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Relentlessly pursue excellence in all aspects of the role
✅ Drive profitable growth through strategic marketing and innovation
✅ Collaborate with cross-functional teams to improve product quality and consumer experience
✅ Develop and execute market development strategies to drive growth in established and new channels
✅ Lead team to develop best-in-class merchandising, promotional programs, and effective marketing communications
✅ Monitor progress and measure performance against goals and objectives
✅ Work with National Sales Manager to coordinate sales training and tools
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, project management, and influencing skills.
🎯 Required Qualifications
Education: Undergraduate degree in business or a technical discipline, and an MBA or equivalent
Experience: Ten or more years of progressive leadership experience in sales and/or marketing of consumer durable goods
Required Skills:
- Proven track record of driving profitable growth in "big box" retail channels
- New product development and project management experience
- Strong planning and organizational skills
- Demonstrated aptitude for quantitative analysis, strategic and tactical thinking, and fact-based decision making
- Very hard working and resourceful
- Skillful at influencing and leading across the organization, regardless of direct authority
Preferred Skills:
- Retail merchandising or category management experience
- Knowledge of the irrigation professional
- Sales management experience
- General management experience
- Experience gathering customer insights and creating customer segmentation
- Experience identifying, conducting due diligence, and/or integrating potential acquisition targets
ASSUMPTION: Candidates with experience in the retail home improvement channel and working with major retailers like Home Depot, Lowe's, Ace, Menard's, and Amazon will have a significant advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 10+ years of experience in the consumer goods industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Rain Bird products
- Tuition reimbursement for job-related courses
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Rain Bird Corporation is a leading manufacturer and provider of irrigation products and services for agricultural, golf, and landscape applications. The company operates in the competitive and dynamic agriculture and irrigation industry.
Company Size: Rain Bird is a mid-sized company with a significant market presence and a strong reputation in the industry. This size offers applicants the opportunity to work in a structured environment with established processes while still having room for growth and innovation.
Founded: Rain Bird was founded in 1933 and has since grown to become a global leader in its industry, with a rich history of innovation and customer focus.
Company Description:
- Rain Bird is committed to providing high-quality, reliable, and efficient irrigation solutions to its customers
- The company is dedicated to sustainability and water conservation, offering products that help customers save water and reduce their environmental impact
- Rain Bird fosters a culture of innovation, continuous improvement, and customer focus
Company Specialties:
- Irrigation systems and components
- Water-saving technologies
- Custom irrigation solutions
- Irrigation services and support
Company Website: www.rainbird.com
ASSUMPTION: Working at Rain Bird offers applicants the opportunity to contribute to a meaningful cause – helping customers save water and protect the environment through innovative irrigation solutions.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of experience, expertise, and leadership. It is an excellent opportunity for an experienced marketing professional to take on a strategic and impactful role within a well-established organization.
Reporting Structure: The Marketing Manager reports directly to the Vice President of Marketing and works closely with various cross-functional teams, including Sales, Product Management, and Engineering.
Work Arrangement: This is an on-site position, with the primary work location being the company's headquarters in Tucson, Arizona. Some flexibility for remote work may be available for specific tasks or meetings.
Growth Opportunities:
- Potential to take on additional responsibilities or lead special projects as the company continues to grow and expand
- Opportunities to develop and mentor junior team members
- Possibility to transition into a broader leadership role within the organization, such as a Director or Vice President position, as the candidate's skills and experience evolve
ASSUMPTION: This role offers a high degree of autonomy and the opportunity to make a significant impact on the company's marketing efforts and overall business success.
🌍 Location & Work Environment
Office Type: The primary work location is a corporate office environment, with a mix of open-plan and private workspaces.
Office Location(s): Tucson, Arizona, United States
Geographic Context:
- Tucson is a mid-sized city with a population of approximately 540,000 people
- The city offers a warm, desert climate with mild winters and hot summers
- Tucson is known for its vibrant arts and culture scene, with numerous museums, galleries, and festivals throughout the year
Work Schedule: The work schedule is typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for meetings and project deadlines. Occasional travel may be required to attend industry events, trade shows, or customer meetings.
ASSUMPTION: Living and working in Tucson offers applicants a high quality of life, with a relatively low cost of living compared to other major metropolitan areas in the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and situational interview to evaluate problem-solving skills, leadership, and strategic thinking
- Case study or presentation to demonstrate marketing strategy and execution skills
- Final interview with key stakeholders, such as the Vice President of Marketing or other senior leaders
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management
- Problem-solving and analytical skills
- Communication and presentation skills
- Industry knowledge and understanding of the competitive landscape
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to marketing strategy, product development, and market analysis during the interview
- Research Rain Bird's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role
- Prepare examples of your past marketing successes and challenges to illustrate your problem-solving skills and leadership abilities
ATS Keywords: Marketing strategy, product development, P&L management, project management, sales management, quantitative analysis, strategic thinking, tactical thinking, team leadership, collaboration, retail merchandising, category management, customer insights, market development, promotional programs, competitive analysis
ASSUMPTION: The application process for this role may be competitive, and applicants should be prepared to demonstrate their unique qualifications and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Integrity
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and responsive to change
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and deadlines?
- Can you provide an example of a time when you had to influence a decision without direct authority?
- How do you approach gathering and analyzing customer insights to inform marketing strategies?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with Rain Bird's company values and work style preferences during the interview process.
⚠️ Potential Challenges
- Managing a diverse portfolio of products and channels, requiring strong organizational and prioritization skills
- Working in a dynamic and competitive industry, with a need to stay current on market trends and customer needs
- Balancing strategic planning with day-to-day tactical execution, requiring a high degree of adaptability and flexibility
- Occasional travel requirements, which may disrupt personal schedules and routines
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, demanding environment.
📈 Similar Roles Comparison
- Unlike some marketing roles, this position requires a high degree of P&L responsibility and a focus on driving profitable growth
- Experience in the consumer durable goods industry and working with major retailers is highly valued for this role
- This role offers a unique opportunity to lead marketing and innovation for a well-established company with a strong focus on sustainability and water conservation
ASSUMPTION: Applicants should be prepared to differentiate this role from other marketing opportunities and highlight the unique aspects that appeal to them.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch
- Conducting a competitive analysis and market segmentation study to inform marketing strategies
- Leading a cross-functional team to improve product quality and enhance the consumer experience
ASSUMPTION: Applicants should be prepared to discuss their past marketing projects and the outcomes they achieved, highlighting their ability to drive results and make a significant impact.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth and strategic plans?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to innovation and new product development, and how can this role contribute to that process?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Applicants should use the interview process to gather information about the company, the team, and the specific challenges and opportunities presented by the role.
🛠️ Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Rain Bird's products, competitors, and industry trends, and by developing examples of your past marketing successes and challenges
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
