Marketing Manager - 12 month contract

📌 Core Information

🔹 Job Title: Marketing Manager - 12 month contract

🔹 Company: EnsembleIQ

🔹 Location: Toronto, Ontario, Canada (Remote 4 days/week, 1 day/week in-office)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote 4 days/week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing programs for Canadian B2B brands and events in the healthcare market
• Collaborating with cross-functional teams to drive growth in media audience, event attendees, and advertiser/sponsorship leads
• Managing marketing campaigns for multiple B2B events and awards across the Canadian healthcare market
• Liaising with the sales team to understand marketing needs and generate qualified leads
• Analyzing campaign performance and providing recommendations to optimize marketing strategy

ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on event and sales marketing. Proficiency in French is an asset but not required.

📋 Key Responsibilities

✅ Develop, execute, and manage marketing campaigns for multiple B2B events and awards across the Canadian healthcare market

✅ Collaborate with the Marketing Coordinator and Event Registration Specialist for marketing execution support

✅ Liaise with the sales team to understand marketing needs and gather details on what needs to be communicated

✅ Contribute to campaigns and initiatives to drive brand/product awareness with customers, sponsors, and prospects

✅ Develop the overarching brand marketing strategy to establish and communicate the value proposition of the brands within the portfolio

✅ Measure, track, and analyze the performance of campaigns and marketing activities, providing recommendations to adjust and optimize the marketing strategy for growth

✅ Collaborate with other internal stakeholders to ensure the timely and quality execution of key marketing projects

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple competing deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or equivalent experience

Experience: 5+ years of B2B marketing experience, including event or webinar, and sales marketing experience with healthcare markets preferred

Required Skills:

• Proficient in French (asset)
• 5% business travel to events, as required

Preferred Skills:

• Proficiency in Marketo
• Experience with Canva or Adobe Suite
• Proficiency in event and marketing platforms like Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Ads

ASSUMPTION: Proficiency in French is not required but would be an asset for this role, as it involves working with Canadian healthcare markets.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 100,000 per year (Estimated, based on industry standards for a Marketing Manager with 5-10 years of experience in Canada)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Flexible work arrangements

Working Hours: Full-time (32 hours/week), with flexible hours and the option to work remotely 4 days/week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in Canada. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: EnsembleIQ is a North American business intelligence company delivering insightful information and actionable connections. They specialize in retail, retail technology, consumer goods, healthcare, and hospitality markets.

Company Size: EnsembleIQ has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2016, with a focus on providing creative solutions that connect suppliers and service providers with their business-building communities.

Company Description:

• EnsembleIQ offers a range of capabilities, including digital, social, event, research, marketing services, and strategic print offerings
• The company helps professionals make informed business decisions and gain a competitive advantage
• EnsembleIQ is committed to diversity and inclusion, providing accommodations at all stages of recruitment and employment

Company Specialties:

• Business Intelligence
• Digital, Social, Event, Research, and Marketing Services

Company Website: ensembleiq.com

ASSUMPTION: EnsembleIQ's focus on providing actionable insights and connections makes it an attractive employer for marketing professionals looking to make an impact in their respective industries.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a management-level position with significant responsibilities and growth opportunities.

Reporting Structure: The Marketing Manager reports directly to the SVP Healthcare Canada and works closely with the Senior Director of Marketing.

Work Arrangement: This is a hybrid role, with the option to work remotely 4 days/week and one day/week in the Toronto office at Yonge and Eglinton.

Growth Opportunities:

• Potential to expand the role's scope and responsibilities based on performance and company growth
• Opportunities to work on high-impact projects and events within the healthcare market
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on EnsembleIQ's healthcare brands and events.

🌍 Location & Work Environment

Office Type: EnsembleIQ's Toronto office is located at Yonge and Eglinton, offering a modern and collaborative work environment.

Office Location(s): 20 Eglinton Avenue West, Suite 1800, Toronto, Ontario M4R 1K8, CA

Geographic Context:

• Toronto is a multicultural city with a vibrant business ecosystem, offering numerous networking opportunities and industry events
• The city is home to a thriving healthcare industry, with numerous hospitals, research institutions, and healthcare organizations
• Toronto's central location in Canada makes it an ideal hub for working with healthcare markets across the country

Work Schedule: Full-time (32 hours/week), with flexible hours and the option to work remotely 4 days/week

ASSUMPTION: EnsembleIQ's hybrid work arrangement offers the best of both worlds, allowing employees to balance the benefits of remote work with the collaboration and networking opportunities of an in-office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the senior director of marketing
• Final interview with the SVP healthcare Canada

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant B2B marketing experience, with a focus on event and sales marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills

ATS Keywords: B2B marketing, event marketing, sales marketing, brand marketing, marketing analysis, campaign management, project management, collaboration, communication, problem-solving, analytical skills

ASSUMPTION: EnsembleIQ's interview process is designed to assess the candidate's marketing expertise, communication skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketo (marketing automation tool)
• Canva or Adobe Suite (design tools)
• Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Ads (event and marketing platforms)

ASSUMPTION: Proficiency in the listed tools and technologies is preferred but not required. EnsembleIQ provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity
• Accountability
• Customer-centric

Work Style:

• Results-driven
• Adaptable and flexible
• Strong communication and collaboration skills
• Proactive and curious

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced environment?
• Are you comfortable managing multiple competing deadlines and priorities?
• Do you have a proven track record of driving results and continuous improvement?

ASSUMPTION: EnsembleIQ values candidates who are results-driven, adaptable, and strong communicators, with a proven track record of success in B2B marketing.

⚠️ Potential Challenges

• Managing multiple competing deadlines and priorities
• Working remotely and balancing the need for collaboration and independent work
• Adapting to a fast-paced, matrixed environment
• Developing and executing marketing campaigns for multiple B2B events and awards

ASSUMPTION: The potential challenges associated with this role can be mitigated by strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on event and sales marketing
• EnsembleIQ's focus on providing actionable insights and connections sets it apart from other marketing agencies and consultancies
• This role offers significant growth opportunities and the chance to work on high-impact projects within the healthcare market

ASSUMPTION: EnsembleIQ's unique focus on business intelligence and actionable connections makes it an attractive employer for marketing professionals looking to make a significant impact in their respective industries.

📝 Sample Projects

• Developing and executing a marketing campaign for a major healthcare event, driving registration and attendance
• Collaborating with the sales team to create targeted marketing materials that generate qualified leads
• Analyzing campaign performance and providing data-driven recommendations to optimize marketing strategy

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Marketing Manager may be responsible for, but the specific projects may vary based on the company's priorities and the candidate's skills and experiences.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does EnsembleIQ support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a hybrid role, and how does EnsembleIQ address them?
• How does EnsembleIQ measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What opportunities are there for collaboration and knowledge-sharing with other marketing team members and stakeholders?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills
• Research EnsembleIQ's company culture and values to demonstrate your fit within the organization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.