Marketing Manager - 12 month contract

📌 Core Information

🔹 Job Title: Marketing Manager - 12 month contract

🔹 Company: EnsembleIQ

🔹 Location: Toronto, Ontario, Canada (Remote 4 days per week, 1 day in office)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (Remote 4 days per week, 1 day in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing programs for a portfolio of Canadian B2B brands and events in the healthcare market
• Collaborating with various teams to drive growth in media audience, event attendance, and sponsorship leads
• Working with preeminent brands such as Pharmacy Practice + Business, Profession Sante, and The Medical Post
• Managing marketing campaigns for multiple B2B events and awards across the Canadian healthcare market

ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on event and sales marketing. Experience in the healthcare market is preferred but not required.

📋 Key Responsibilities

✅ Support the overall marketing strategy for EnsembleIQ’s Healthcare Group’s media and events to ensure fulfillment of event, sales, and brand marketing objectives via a variety of marketing channels

✅ Collaborate with the Marketing Coordinator and Event Registration Specialist for marketing execution support of campaigns, initiatives, and events

✅ Develop, execute, and manage marketing campaigns for multiple B2B events and awards across the Canadian healthcare market, driving interest, registration, attendance, nominations, and sponsorship leads throughout the event and award cycles

✅ Liaison with the sales team to understand marketing needs and gather details on what needs to be communicated, contributing to campaigns and initiatives to drive brand/product awareness with customers, sponsors, and prospects

✅ Develop the overarching brand marketing strategy to establish and communicate the value proposition of the brands within the portfolio

✅ Measure, track, and analyze the performance of campaigns and marketing activities, providing recommendations to adjust and optimize the marketing strategy for growth

✅ Collaborate with other internal stakeholders to ensure the timely and quality execution of key marketing projects that span multiple brands and teams, including Editorial and Audience Development

ASSUMPTION: This role requires strong project management skills, with the ability to manage multiple competing deadlines and prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or equivalent experience

Experience: 5+ years of B2B marketing experience, including event or webinar, and sales marketing experience with healthcare markets preferred

Required Skills:

• Proficient in French (asset)
• 5% business travel to events, as required
• Strong marketing copywriting skills with attention to detail
• Good eye for design and ability to create visually engaging content
• Skilled at measurement, tracking, and analysis of the performance of campaigns
• Proficiency in Google Sheets to manage data

Preferred Skills:

• Experience with marketing data and ESPs, preferably Marketo
• Experience with Canva or Adobe Suite
• Proficiency in event and marketing platforms like Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Ads

ASSUMPTION: Proficiency in French is an asset but not required for this role. Candidates with relevant experience in B2B marketing and a strong portfolio will be considered.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 100,000 per year (Estimated based on industry standards for a mid-senior level marketing manager in Toronto)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick days, and holidays)
• Professional development opportunities

Working Hours: 32 hours per week (4 days remote, 1 day in office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing manager in Toronto. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: EnsembleIQ is a North American business intelligence company delivering insightful information and actionable connections. They specialize in providing market expertise throughout the entire path to purchase in retail, retail technology, consumer goods, healthcare, and hospitality.

Company Size: EnsembleIQ has 51-200 employees, providing a medium-sized company environment with opportunities for growth and collaboration.

Founded: EnsembleIQ was founded in 2016, with a focus on providing creative solutions that connect suppliers and service providers with their business-building communities.

Company Description:

• EnsembleIQ offers a diverse range of capabilities, including digital, social, event, research, marketing services, and strategic print offerings.
• They help professionals make informed business decisions and gain a competitive advantage by providing unrivaled insights and actionable connections.
• EnsembleIQ is committed to diversity and inclusion, providing accommodations at all stages of recruitment and employment in accordance with Human Rights and accommodation legislation upon request.

Company Specialties:

• Business Intelligence
• Digital
• Social
• Event
• Research
• Marketing Services

Company Website: ensembleiq.com

ASSUMPTION: EnsembleIQ's focus on providing actionable insights and connections makes it an attractive employer for marketing professionals looking to make an impact in their respective industries.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the SVP Healthcare Canada and works closely with the Senior Director of Marketing.

Work Arrangement: Hybrid (Remote 4 days per week, 1 day in office at the Toronto office at Yonge and Eglinton)

Growth Opportunities:

• Potential for full-time employment after the 12-month contract
• Opportunities to work on high-profile events and awards programs
• Chance to collaborate with various teams and gain exposure to different aspects of the business

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in the healthcare market and make a significant impact on the growth of EnsembleIQ's brands and events.

🌍 Location & Work Environment

Office Type: EnsembleIQ's Toronto office is located at Yonge and Eglinton, offering a modern and collaborative work environment.

Office Location(s): 20 Eglinton Avenue West, Suite 1800, Toronto, Ontario M4R 1K8, CA

Geographic Context:

• Toronto is the capital city of the province of Ontario and the largest city in Canada by population.
• The city is known for its vibrant culture, diverse neighborhoods, and strong job market.
• Toronto is home to a thriving healthcare industry, with numerous hospitals, research institutions, and healthcare organizations.

Work Schedule: 32 hours per week (4 days remote, 1 day in office)

ASSUMPTION: EnsembleIQ's hybrid work arrangement offers flexibility and a healthy work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the SVP Healthcare Canada

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and management
• Event planning and coordination
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on B2B, event, and sales marketing
• Prepare examples of successful marketing campaigns you've managed, including metrics and results
• Demonstrate your understanding of the healthcare market and EnsembleIQ's brands and events

ATS Keywords: B2B marketing, event marketing, sales marketing, brand marketing, marketing analysis, campaign management, healthcare market, EnsembleIQ, Pharmacy Practice + Business, Profession Sante, The Medical Post

ASSUMPTION: EnsembleIQ's application process is designed to assess the candidate's marketing skills, experience, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketo (marketing automation tool)
• Canva or Adobe Suite (design tools)
• Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, Google Ads (event and marketing platforms)

ASSUMPTION: Proficiency in these tools is preferred but not required. EnsembleIQ provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Actionable insights
• Collaboration
• Innovation
• Integrity
• Diversity and inclusion

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Organized
• Creative

Self-Assessment Questions:

• Do you have experience working in a fast-paced, matrixed environment?
• Are you comfortable managing multiple competing deadlines and prioritizing tasks effectively?
• Do you have strong communication skills, both written and verbal?
• Are you proactive and focused on continuous improvement?

ASSUMPTION: EnsembleIQ values employees who are results-driven, collaborative, adaptable, organized, and creative. Candidates who demonstrate these qualities and align with the company's values will be a strong fit for the organization.

⚠️ Potential Challenges

• Managing multiple competing deadlines and prioritizing tasks effectively
• Working in a fast-paced, matrixed environment
• Collaborating with various teams and stakeholders
• Adapting to changes in the market and industry

ASSUMPTION: These challenges can be overcome by candidates who possess strong project management skills, excellent communication skills, and a results-driven attitude.

📈 Similar Roles Comparison

• This role is unique in its focus on the healthcare market and the opportunity to work on high-profile events and awards programs
• EnsembleIQ's hybrid work arrangement offers flexibility and a healthy work-life balance compared to other marketing roles that may require more in-office presence
• This role offers the potential for full-time employment after the 12-month contract, providing a clear career path for growth and development

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and preferences when comparing it to other marketing roles in the industry.

📝 Sample Projects

• Developing and executing a marketing campaign for the Pharmacy Practice + Business event, driving interest, registration, and attendance
• Creating visually engaging content for social media platforms to promote EnsembleIQ's brands and events
• Analyzing the performance of marketing campaigns and providing recommendations to optimize the marketing strategy for growth

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Manager role at EnsembleIQ.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30-60-90 days?
• How does EnsembleIQ support the professional development and growth of its employees?
• What are the key challenges facing the healthcare market, and how does this role contribute to addressing them?
• How does EnsembleIQ measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the industry, and provide insight into their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://ensembleiq1.recruitee.com/o/marketing-manager-12-month-contract-2-3
• Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on B2B, event, and sales marketing
• Prepare examples of successful marketing campaigns you've managed, including metrics and results
• Demonstrate your understanding of the healthcare market and EnsembleIQ's brands and events
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.