Marketing Manager - 12 month Fixed Term Contract

📌 Core Information

🔹 Job Title: Marketing Manager - 12 Month Fixed Term Contract

🔹 Company: Skin Analytics

🔹 Location: London, United Kingdom (Hybrid)

🔹 Job Type: Full-Time, Fixed-Term Contract (12 months)

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2-3 days a week in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns
• Delivering SEO-optimized content plans
• Ensuring consistent and impactful messaging
• Managing the website and supporting ad-hoc marketing requirements

ASSUMPTION: This role requires a well-rounded marketing professional with experience in various marketing channels and a strong understanding of the healthcare or HealthTech industry.

📋 Key Responsibilities

✅ Develop and execute integrated marketing campaigns, aligning activities to business objectives

✅ Deliver an SEO-optimized content plan, working cross-functionally with various teams

✅ Ensure impactful and consistent messaging for key audiences and NHS/European healthcare partners

✅ Support ad-hoc marketing requirements and manage the website

✅ Identify opportunities to build case studies with NHS partners and patients

✅ Involvement in PR and award submissions

ASSUMPTION: The role may evolve based on the company's growth and changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (2-5 years) in marketing across content creation, social media, PR, digital, and email

Required Skills:

• Excellent written and verbal communication skills
• Strong content creation and management skills (Adobe, Canva, Figma, WordPress)
• Experience with digital marketing tools and platforms (social, email, CRM, CMS, analytics)
• Ability to work in a fast-paced startup/scaleup environment

Preferred Skills:

• Experience in the healthcare or HealthTech space
• Fluency in additional languages

ASSUMPTION: Candidates without healthcare experience should be eager to learn and adapt quickly to the industry.

💰 Compensation & Benefits

Salary Range: £40,000 - £55,000 per annum (AI estimate based on role, experience level, and location)

Benefits:

• Competitive salary
• Bonus structure
• Share options package
• Private healthcare (including partner and children)
• 25 days annual leave (including a 5-day company shutdown in August and bank holidays)
• Enhanced parental leave (including adoption and foster)
• Training budget
• Weekly catch-ups and monthly meetings to discuss personal growth and plans
• Fun social activities and company offsites

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range is an estimate and may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Skin Analytics operates in the digital health and AI-driven medical device sectors, focusing on skin cancer detection and diagnosis.

Company Size: Skin Analytics is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: Skin Analytics was founded in 2012 and has since grown to become a leading provider of AI-supported skin cancer pathways in the NHS.

Company Description:

• Skin Analytics is a digital health company using AI to improve skin cancer diagnosis and treatment
• The company has launched the world's first AI-supported skin cancer pathway and is deployed in over 20 NHS organizations
• Skin Analytics is committed to building a strong foundation, always learning, leading from the front, and being tough and resilient

Company Specialties:

• AI as a Medical Device (AIaMD) for skin cancer diagnosis
• Digital health and telemedicine solutions
• Collaboration with NHS and European healthcare partners

Company Website: https://skin-analytics.com/

ASSUMPTION: Skin Analytics' focus on innovation and collaboration with healthcare providers creates a unique and challenging work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional looking to make an impact in a growing company.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including commercial, clinical, and operational teams.

Work Arrangement: This is a hybrid role, requiring the candidate to work 2-3 days a week in the office and remotely for the rest of the week.

Growth Opportunities:

• Potential career progression within the marketing department as the company grows
• Opportunities to work on diverse projects and campaigns
• Chance to gain experience in the healthcare or HealthTech industry

ASSUMPTION: The fixed-term contract nature of this role may offer opportunities for permanent employment based on performance and company needs.

🌍 Location & Work Environment

Office Type: Skin Analytics' office is located in a business center in London, offering a modern and collaborative work environment.

Office Location(s): Smithfield Business Centre, Second Floor, 5 St John's Ln, London, EC1M 4BH, GB

Geographic Context:

• London is a vibrant and multicultural city with a thriving tech and healthcare industry
• The office is located in the City of London, offering easy access to public transportation and various amenities
• London is known for its diverse cultural scene, including museums, theaters, and restaurants

Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours to accommodate team meetings and project deadlines.

ASSUMPTION: The hybrid work arrangement may change based on the company's evolving needs and the employee's performance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-person or virtual interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Marketing skills and experience
• Understanding of the healthcare or HealthTech industry
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the healthcare or HealthTech industry and Skin Analytics' mission
• Prepare examples of your content creation and marketing campaigns
• Follow up with the HR team after submitting your application

ATS Keywords: Marketing, Content Creation, Social Media, PR, Digital Marketing, Email Marketing, SEO, Analytics, Healthcare, HealthTech, Video Production, Adobe, Canva, Figma, WordPress

ASSUMPTION: The interview process may vary based on the candidate's experience and the company's hiring needs.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
• Email marketing platforms (Mailchimp, HubSpot)
• SEO tools (SEMrush, Ahrefs)
• Analytics tools (Google Analytics, Mixpanel)

ASSUMPTION: The required tools and technologies may change based on the company's evolving needs and the candidate's skills.

👔 Cultural Fit Considerations

Company Values:

• Building a Strong Foundation
• Always Learning
• Lead from the Front
• Tough and Resilient

Work Style:

• Collaborative and cross-functional teamwork
• Fast-paced and dynamic work environment
• Focus on continuous learning and improvement

Self-Assessment Questions:

• How do you align with Skin Analytics' company values?
• How comfortable are you working in a fast-paced, startup-like environment?
• How do you approach continuous learning and professional development?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Skin Analytics' company values and work style during the interview process.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management
• Candidates without healthcare experience may face a steep learning curve in understanding the industry and its nuances
• The hybrid work arrangement may present challenges in maintaining work-life balance
• The fixed-term contract nature of the role may create uncertainty about long-term employment prospects

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and evolving work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position in a digital health or AI-driven medical device company, but may offer more responsibility and autonomy due to the company's size and growth stage
• Compared to marketing roles in other industries, this position may require a stronger focus on understanding and navigating the healthcare or HealthTech industry
• Career progression opportunities may be more limited in a fixed-term contract role, but strong performance could lead to permanent employment

ASSUMPTION: Candidates should research similar roles in the digital health and AI-driven medical device sectors to better understand the market and competition.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new AI-driven skin cancer diagnostic tool
• Creating and optimizing content for the company's website and social media channels to improve SEO and engagement
• Managing the company's presence at industry conferences and events, including planning, logistics, and on-site representation

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to deliver results in a fast-paced environment.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the biggest challenges facing the marketing department currently, and how can this role address them?
• How does Skin Analytics support the professional development of its employees?
• What is the company's approach to work-life balance, particularly for hybrid roles?
• How does the company measure the success of its marketing campaigns, and how will this role contribute to those metrics?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and its challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your content creation and marketing campaigns
• Follow up with the HR team after submitting your application
• If invited to interview, be prepared to discuss your experience with relevant marketing projects and your understanding of the healthcare or HealthTech industry

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.