Marketing Manager - 12 Months FTC

📌 Core Information

🔹 Job Title: Marketing Manager - 12 Months FTC

🔹 Company: Reach plc

🔹 Location: London, England, United Kingdom

🔹 Job Type: Contract, Part-Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Home-Based & Canary Wharf Hub 2 Days a Month)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand positioning and messaging to attract job seekers and grow revenue.
• Managing B2C and B2B campaigns, supporting the sales team, and leading key projects.
• Collaborating on SEO strategies, including video content, to boost visibility.
• Analyzing user behavior with data teams to target audiences effectively.
• Innovating onsite and in email campaigns using real-time search data to improve user experience.

ASSUMPTION: This role requires a strategic mindset and commercial acumen to drive growth for leading recruitment brands.

📋 Key Responsibilities

✅ Developing and executing brand positioning and messaging to attract job seekers and grow revenue.

✅ Managing B2C and B2B campaigns, supporting the sales team, and leading key projects.

✅ Collaborating on SEO strategies, including video content, to boost visibility.

✅ Monitoring and optimizing channel performance through continuous testing.

✅ Analyzing user behavior with data teams to target audiences effectively.

✅ Implementing creative strategies to amplify reach across social media platforms.

✅ Innovating onsite and in email campaigns using real-time search data to improve user experience.

✅ Leading the PA of the Year Awards, handling everything from nominations to logistics.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and event coordination.

🎯 Required Qualifications

Education: Not specified (Relevant degree or equivalent experience expected)

Experience: 2-5 years of relevant marketing experience, with a focus on email marketing and CRM

Required Skills:

• Proven experience in driving tailored campaigns and advanced use of email marketing software.
• Strong commercial awareness and problem-solving skills.
• Proficient in using tools like SEMrush to understand and optimize search visibility.
• Skilled in using design tools like Canva to create visually engaging content.
• Ability to present data and research to senior management, justifying business decisions and shaping strategy.
• Competent in managing multiple projects with various stakeholders.

Preferred Skills:

• Experience in the recruitment industry or related fields.
• Familiarity with the UK job market and trends.

ASSUMPTION: Candidates should have a proven track record in email marketing and CRM, with a strong commercial mindset and strategic thinking.

💰 Compensation & Benefits

Salary Range: £30,000 (Part-time, pro-rata)

Benefits:

• 25 days’ holiday per year (holiday entitlement will be pro-rata)
• Giving back day - an additional day’s leave each year to support a cause close to your heart.
• Enhanced family leave - including maternity, paternity and adoption - you’ll be eligible after just six months’ employment.
• Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest.
• Strong career opportunities - you’ll have support from your line manager and a range of learning & development programmes.
• Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%.

Working Hours: 3 days a week, flexible on which days, Tuesday to Friday

ASSUMPTION: The salary range is based on industry standards for part-time marketing managers with 2-5 years of experience in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Reach plc is the UK’s and Ireland’s largest commercial news publisher, with a portfolio of over 120 trusted brands across national and regional titles, as well as US brands.

Company Size: 1,001-5,000 employees

Founded: 1832

Company Description:

• Reach is home to national titles like the Mirror, Express, Daily Record, and Daily Star, as well as local brands and US brands.
• The company reaches 69% of the UK online population each month, providing trusted news, entertainment, and sport.
• Reach plc is committed to being an inclusive employer, encouraging applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief, and sexual orientation.

Company Specialties:

• News publishing
• Digital media
• Recruitment

Company Website: http://www.reachplc.com

ASSUMPTION: Reach plc offers a diverse range of brands and opportunities for growth within the media and publishing industry.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports to the Marketing Director

Work Arrangement: Hybrid (Home-Based & Canary Wharf Hub 2 Days a Month)

Growth Opportunities:

• Potential to progress within the marketing team or explore opportunities across the Reach plc portfolio.
• Chance to gain experience in event management through leading the PA of the Year Awards.
• Opportunity to work on high-impact projects that drive brand growth and revenue.

ASSUMPTION: This role offers a unique opportunity to gain experience in a variety of marketing disciplines and contribute to the success of leading recruitment brands.

🌍 Location & Work Environment

Office Type: Hybrid (Home-Based & Canary Wharf Hub 2 Days a Month)

Office Location(s): Canary Wharf, London

Geographic Context:

• London is a major global city with a vibrant job market and numerous cultural attractions.
• The Canary Wharf district is a bustling financial hub with a range of amenities and transport links.
• The role’s hybrid work arrangement offers flexibility and a balance between remote work and in-office collaboration.

Work Schedule: 3 days a week, flexible on which days, Tuesday to Friday

ASSUMPTION: The hybrid work arrangement provides a good balance between remote work and in-office collaboration, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director

Key Assessment Areas:

• Marketing strategy and brand positioning
• Campaign management and execution
• Data analysis and segmentation
• Project management and stakeholder communication

Application Tips:

• Highlight your relevant experience in email marketing and CRM, with a focus on driving tailored campaigns and advanced use of email marketing software.
• Demonstrate your commercial awareness and problem-solving skills through examples from your past experiences.
• Showcase your proficiency in SEO tools and design software, and explain how you’ve used them to optimize search visibility and create visually engaging content.
• Prepare examples of data presentation and strategic insight, illustrating your ability to present data and research to senior management and shape business strategy.

ATS Keywords: Email Marketing, CRM, Commercial Awareness, Problem-Solving, SEO, Design, Data Presentation, Strategic Insight, Project Management

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant skills and experiences in their application materials.

🛠️ Tools & Technologies

• Email marketing software (e.g., Mailchimp, Campaign Monitor)
• SEO tools (e.g., SEMrush, Ahrefs)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be proficient in using relevant marketing tools and software to drive campaigns and projects successfully.

👔 Cultural Fit Considerations

Company Values:

• Inclusive: Reach plc is committed to being an inclusive employer, encouraging applications from all suitable applicants.
• Collaborative: The role involves working with various stakeholders, including the sales team and data teams.
• Innovative: The company seeks candidates who can drive brand growth and revenue through creative strategies and real-time data analysis.

Work Style:

• Strategic: The role requires a strategic mindset to develop and execute brand positioning and messaging.
• Commercial: Candidates should have strong commercial awareness and problem-solving skills.
• Adaptable: The hybrid work arrangement requires flexibility and adaptability to balance remote work and in-office collaboration.

Self-Assessment Questions:

• Do you have experience driving tailored campaigns and advanced use of email marketing software?
• Can you demonstrate your commercial awareness and problem-solving skills through examples from your past experiences?
• Are you comfortable working in a hybrid environment, balancing remote work and in-office collaboration?

ASSUMPTION: Candidates should assess their fit with the company’s values and work style to ensure a successful and enjoyable working experience.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong project management skills and the ability to manage various stakeholders.
• The hybrid work arrangement may present challenges in maintaining work-life balance, particularly for candidates with family or caregiving responsibilities.
• The role involves managing key events, such as the PA of the Year Awards, which may require additional time and effort during peak periods.
• The recruitment industry can be competitive, and candidates may face challenges in driving brand growth and revenue in a crowded market.

ASSUMPTION: Candidates should be aware of the potential challenges associated with the role and assess their ability to manage these challenges effectively.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on the recruitment industry and the opportunity to work on high-impact projects that drive brand growth and revenue.
• Industry-specific context: The recruitment industry is competitive, and candidates should be prepared to demonstrate their relevant skills and experiences in their application materials.
• Career path comparison: This role offers a unique opportunity to gain experience in a variety of marketing disciplines and contribute to the success of leading recruitment brands, with potential for growth and development within the marketing team or across the Reach plc portfolio.

ASSUMPTION: Candidates should compare this role to similar marketing manager positions in the recruitment industry and assess the unique opportunities and challenges it presents.

📝 Sample Projects

• Developing and executing a targeted email campaign to attract job seekers and grow revenue for a specific recruitment brand.
• Analyzing user behavior data to segment audiences effectively and optimize campaign performance.
• Collaborating with the sales team to create visually engaging content that promotes job listings and enhances user experience.

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring candidates to demonstrate their marketing skills and commercial awareness.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team’s structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Reach plc support the growth and development of its employees?
• What are the key challenges facing the recruitment industry, and how does this role address them?
• How does the hybrid work arrangement support work-life balance, and what resources are available to employees to manage their time effectively?

ASSUMPTION: These key questions help candidates assess the role’s fit with their career goals, work style, and personal circumstances.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in email marketing, CRM, and other required skills.
• Write a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit.
• Prepare examples of data presentation and strategic insight to demonstrate your ability to present data and research to senior management and shape business strategy.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.