📌 Core Information
🔹 Job Title: Marketing Manager - 12 Months FTC
🔹 Company: Reach plc
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Part-Time, Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (2 days/month in Canary Wharf)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand positioning and messaging to attract job seekers and grow revenue.
- Managing B2C and B2B campaigns, email newsletters, and automated campaigns.
- Collaborating on SEO strategies and content to boost visibility.
- Monitoring and optimizing channel performance through continuous testing.
- Analyzing user behavior with data teams to target audiences effectively.
- Leading the PA of the Year Awards, handling everything from nominations to logistics.
ASSUMPTION: This role requires a strategic mindset and commercial acumen to drive growth and engagement across multiple platforms and campaigns.
📋 Key Responsibilities
✅ Developing and executing brand positioning and messaging to attract job seekers and grow revenue.
✅ Managing B2C and B2B campaigns, email newsletters, and automated campaigns to enhance engagement and retention.
✅ Collaborating on SEO strategies, including video content, to boost visibility and drive traffic.
✅ Monitoring and optimizing channel performance through continuous testing and data analysis.
✅ Analyzing user behavior with data teams to target audiences effectively and personalize user experiences.
✅ Implementing creative strategies to amplify reach across social media platforms.
✅ Innovating onsite and in email campaigns using real-time search data to improve user experience.
✅ Leading the PA of the Year Awards, handling everything from nominations to logistics and event management.
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in marketing, with a focus on email marketing, CRM, and campaign management
Required Skills:
- Proficient in email marketing software for campaign development and innovation
- Strong commercial awareness and problem-solving skills
- Proficient in using SEO tools like SEMrush to optimize search visibility
- Skilled in using design tools like Canva to create visually engaging content
- Ability to present data and research to senior management, justifying business decisions and shaping strategy
- Competent in managing multiple projects with various stakeholders
Preferred Skills:
- Experience in the recruitment industry or relevant sector
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in driving tailored email marketing campaigns and possess strong commercial awareness and problem-solving skills.
💰 Compensation & Benefits
Salary Range: £30,000 per year (part-time, 3 days/week)
Benefits:
- 25 days’ holiday per year
- Giving back day - an additional day’s leave each year to support a cause close to your heart
- Enhanced family leave - including maternity, paternity, and adoption - you’ll be eligible after just six months’ employment
- Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest
- Strong career opportunities - you’ll have support from your line manager and a range of learning & development programmes
- Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
Working Hours: Flexible, 3 days/week (Tuesday to Friday), with 2 days/month in the Canary Wharf hub
ASSUMPTION: The salary range is based on industry standards for part-time marketing managers with mid-senior level experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Reach plc is the UK’s and Ireland’s largest commercial news publisher, operating in the technology, information, and media sector.
Company Size: Reach plc has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: 1832, with a rich history in publishing and a strong commitment to innovation and growth.
Company Description:
- Reach plc is home to over 120 trusted brands, including national titles like the Mirror, Express, Daily Record, and Daily Star, as well as local and US brands.
- The company reaches 69% of the UK online population, providing trusted news, entertainment, and sport content.
- Reach plc is committed to being an inclusive employer, encouraging applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief, and sexual orientation.
Company Specialties:
- News publishing
- Digital media
- Marketing and advertising
- Event management
Company Website: http://www.reachplc.com
ASSUMPTION: Reach plc's extensive portfolio of brands and large employee base offer ample opportunities for growth and collaboration.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and progression within the marketing department and across the organization.
Reporting Structure: This role reports directly to the Marketing Director and works closely with the sales team and other departments to drive growth and engagement.
Work Arrangement: Hybrid, with 3 days/week working remotely and 2 days/month in the Canary Wharf hub.
Growth Opportunities:
- Progression within the marketing department or across other departments within Reach plc
- Expanding skills and expertise through learning and development programmes
- Gaining experience in event management through leading the PA of the Year Awards
ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing, with potential for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a flexible work-from-home arrangement and 2 days/month in the Canary Wharf hub.
Office Location(s): Canary Wharf, London
Geographic Context:
- London is a vibrant and multicultural city, offering a wide range of cultural, entertainment, and dining options.
- The Canary Wharf hub is a modern and dynamic business district, home to numerous international organizations and financial institutions.
- London offers excellent transportation links, making it easy to commute from various locations within the city and surrounding areas.
Work Schedule: Flexible, with 3 days/week working remotely and 2 days/month in the Canary Wharf hub, typically Tuesday to Friday.
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration, allowing for flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Marketing and campaign management skills
- Commercial awareness and problem-solving abilities
- SEO knowledge and data analysis skills
- Project management and stakeholder communication
Application Tips:
- Highlight your experience in email marketing, CRM, and campaign management in your resume and cover letter.
- Demonstrate your commercial awareness and problem-solving skills through examples from your past experiences.
- Showcase your ability to work collaboratively and manage multiple projects with various stakeholders.
ATS Keywords: Email Marketing, CRM, Campaign Management, SEO, Commercial Awareness, Problem-Solving, Project Management, Stakeholder Communication
ASSUMPTION: The application process may vary, and additional assessments or tasks may be required depending on the specific needs of the hiring manager or department.
🛠️ Tools & Technologies
- Email marketing software (e.g., Mailchimp, Campaign Monitor)
- CRM software (e.g., Salesforce, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing, design, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusive - We celebrate diversity and foster an environment where everyone feels supported, valued, and able to grow.
- Collaborative - We work together to achieve our goals, supporting each other and sharing knowledge and expertise.
- Innovative - We embrace change and continuously seek new ways to improve our products, services, and processes.
Work Style:
- Flexible - We offer a hybrid work arrangement, allowing for a good balance between remote work and in-person collaboration.
- Dynamic - We operate in a fast-paced and ever-evolving industry, requiring adaptability and a proactive approach to problem-solving.
- Supportive - We provide a range of benefits and learning & development programmes to support our employees' personal and professional growth.
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable managing multiple projects and stakeholders simultaneously?
- Do you have a proven track record in driving tailored email marketing campaigns and possess strong commercial awareness and problem-solving skills?
ASSUMPTION: Candidates who align with Reach plc's values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and adaptability.
- Working in a fast-paced and ever-evolving industry may present unexpected challenges and require quick decision-making.
- Balancing remote work and in-person collaboration may require strong communication skills and self-motivation.
- Managing the PA of the Year Awards may involve working outside of regular business hours and on weekends, depending on the event schedule.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on the recruitment industry and the specific brands within Reach plc's portfolio.
- Compared to other marketing roles, this position offers a unique opportunity to gain experience in event management through leading the PA of the Year Awards.
- Career progression in this role may involve moving into other marketing or leadership positions within Reach plc, depending on the candidate's skills, interests, and the organization's needs.
ASSUMPTION: This role offers a unique combination of marketing, event management, and leadership opportunities within the recruitment industry.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to attract job seekers to a specific brand within Reach plc's portfolio.
- Analyzing user behavior data to segment audiences and personalize email content, improving engagement and retention rates.
- Collaborating with the sales team to create visually engaging content for social media platforms, driving traffic and conversions.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Reach plc's brands?
- What opportunities are there for growth and development within the marketing department and across the organization?
- How does Reach plc support work-life balance for its employees?
- What is the typical career path for someone in this role, and what opportunities are there for progression?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in email marketing, CRM, and campaign management, as well as your commercial awareness and problem-solving skills.
- Prepare examples of your past marketing campaigns, demonstrating your ability to drive engagement and growth.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
