📌 Core Information
🔹 Job Title: Marketing Manager - 12 Months FTC
🔹 Company: Reach plc
🔹 Location: London, England, United Kingdom
🔹 Job Type: Contract, Part-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Home-Based & Canary Wharf Hub 2 Days a Month)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand positioning and messaging to attract job seekers and grow revenue.
- Managing B2C and B2B campaigns, email newsletters, and automated campaigns.
- Collaborating on SEO strategies and content to boost visibility and engagement.
- Monitoring and optimizing channel performance through continuous testing.
- Analyzing user behavior with data teams to target audiences effectively.
- Implementing creative social media strategies to amplify reach across platforms.
- Innovating onsite and in email campaigns using real-time search data to improve user experience.
- Leading the PA of the Year Awards, handling everything from nominations to logistics.
ASSUMPTION: This role requires a strategic mindset and strong commercial acumen to drive marketing strategies for leading recruitment brands.
📋 Key Responsibilities
✅ Developing and executing brand positioning and messaging to attract job seekers and grow revenue.
✅ Managing B2C and B2B campaigns, email newsletters, and automated campaigns.
✅ Collaborating on SEO strategies and content to boost visibility and engagement.
✅ Monitoring and optimizing channel performance through continuous testing.
✅ Analyzing user behavior with data teams to target audiences effectively.
✅ Implementing creative social media strategies to amplify reach across platforms.
✅ Innovating onsite and in email campaigns using real-time search data to improve user experience.
✅ Leading the PA of the Year Awards, handling everything from nominations to logistics.
ASSUMPTION: The role involves managing multiple projects with various stakeholders, requiring strong project management skills.
🎯 Required Qualifications
Education: Not specified (Mid-Senior level role)
Experience: Proven experience in email marketing and CRM, with strong commercial awareness and problem-solving skills.
Required Skills:
- Advanced use of email marketing software for campaign development and innovation.
- Proficient in using tools like SEMrush to understand and optimize search visibility.
- Skilled in using Canva to create visually engaging content.
- Ability to present data and research to senior management, justifying business decisions and shaping strategy.
- Competent in managing multiple projects with various stakeholders.
Preferred Skills:
- Experience in the recruitment industry or related fields.
- Familiarity with the UK job market and trends.
ASSUMPTION: Candidates should have a proven track record in email marketing and CRM, with a strong commercial mindset and problem-solving skills.
💰 Compensation & Benefits
Salary Range: £30,000 (Part-time salary for 3 days a week)
Benefits:
- 25 days’ holiday per year (holiday entitlement will be pro rata)
- Giving back day - an additional day’s leave each year to support a cause close to your heart.
- Enhanced family leave - including maternity, paternity and adoption - you’ll be eligible after just six months’ employment.
- Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest.
- Strong career opportunities - you’ll have support from your line manager and a range of learning & development programmes.
- Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%.
Working Hours: 24 hours per week (3 days a week, flexible on which days, Tuesday to Friday)
ASSUMPTION: The salary range is based on industry standards for a part-time Marketing Manager role in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Reach plc is the UK’s and Ireland’s largest commercial news publisher, with over 120 trusted brands across national titles, local brands, and US brands.
Company Size: 1,001-5,000 employees
Founded: 1832
Company Description:
- Reach is home to over 120 trusted brands, including national titles like the Mirror, Express, Daily Record, and Daily Star, as well as local brands and US brands.
- Every month, they reach 69% of the UK online population, providing trusted news, entertainment, and sport.
- Reach plc believes diversity brings benefits for their customers, their business, and their people, encouraging applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief, and sexual orientation.
Company Specialties:
- News publishing
- Digital media
- Recruitment
Company Website: http://www.reachplc.com
ASSUMPTION: Reach plc is a large, established company with a diverse portfolio of brands, offering a range of career opportunities and benefits.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: The Marketing Manager reports directly to the Marketing Director.
Work Arrangement: Hybrid (Home-Based & Canary Wharf Hub 2 Days a Month)
Growth Opportunities:
- Potential career progression within the marketing department or across other brands within the Reach plc portfolio.
- Opportunities to work on high-profile events and campaigns, gaining valuable experience and exposure.
- Access to learning and development programmes to support professional growth.
ASSUMPTION: This role offers growth opportunities through exposure to various projects, events, and brands within the Reach plc portfolio.
🌍 Location & Work Environment
Office Type: Hybrid (Home-Based & Canary Wharf Hub)
Office Location(s): Canary Wharf, London
Geographic Context:
- London is a major global city with a vibrant job market and numerous networking opportunities.
- The Canary Wharf district is a modern business hub with easy access to public transportation and amenities.
- Reach plc offers a flexible work arrangement, allowing employees to balance work and personal life effectively.
Work Schedule: 3 days a week, flexible on which days, Tuesday to Friday
ASSUMPTION: The hybrid work arrangement provides a good balance between working from home and collaborating with the team in the Canary Wharf hub.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager and/or team members
- Final interview or assessment
Key Assessment Areas:
- Email marketing and CRM experience
- Commercial awareness and problem-solving skills
- SEO knowledge and data presentation skills
- Project management and stakeholder communication
Application Tips:
- Highlight your relevant experience in email marketing and CRM, with specific examples of successful campaigns and results.
- Demonstrate your commercial awareness and problem-solving skills through your CV and interview responses.
- Showcase your proficiency in SEO tools and data presentation by preparing examples or case studies.
- Prepare questions about the role, team, or company to demonstrate your interest and engagement.
ATS Keywords: Email Marketing, CRM, Commercial Awareness, Problem-Solving, SEO, Data Presentation, Project Management, Stakeholder Communication
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' relevant experience and skills.
🛠️ Tools & Technologies
- Email marketing software (e.g., Mailchimp, Campaign Monitor)
- SEO tools (e.g., SEMrush, Ahrefs)
- Design software (e.g., Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing departments.
👔 Cultural Fit Considerations
Company Values:
- Diversity and inclusion
- Trust and integrity
- Collaboration and teamwork
Work Style:
- Flexible and adaptable
- Results-driven and proactive
- Strong communication and teamwork skills
Self-Assessment Questions:
- Do you embrace diversity and inclusion in your personal and professional life?
- Can you demonstrate strong communication and teamwork skills in a hybrid work environment?
- Are you results-driven and proactive, with a proven track record in email marketing and CRM?
ASSUMPTION: Reach plc values diversity, inclusion, and collaboration, seeking candidates who align with these values and can thrive in a hybrid work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to a hybrid work environment and balancing remote and on-site work
- Meeting the expectations of a large, established company with a diverse portfolio of brands
- Competing with other candidates for a fixed-term contract position
ASSUMPTION: This role may present challenges related to project management, work-life balance, and competition for the position.
📈 Similar Roles Comparison
- This role is a fixed-term contract (12 months) focused on maternity cover, which may differ from permanent marketing manager positions.
- Reach plc is a large, established company with a diverse portfolio of brands, offering a range of career opportunities and benefits.
- This role may provide a stepping stone to a permanent position within the Reach plc portfolio or other marketing roles in the industry.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing manager positions, with potential growth and development prospects.
📝 Sample Projects
- Developing and executing a targeted email campaign to attract job seekers to a specific brand within the Reach plc portfolio
- Analyzing user behavior data to segment audiences and optimize automated campaigns
- Collaborating with the sales team to create visually engaging content for social media platforms, driving user engagement and brand awareness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Marketing Manager role at Reach plc.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall marketing strategy for the Reach plc portfolio?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for employees working in a hybrid environment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions help candidates better understand the role, team, and company, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your CV and cover letter to highlight your relevant experience in email marketing and CRM, commercial awareness, and problem-solving skills.
- Prepare examples or case studies demonstrating your proficiency in SEO tools and data presentation.
- Prepare questions about the role, team, or company to demonstrate your interest and engagement.
- Follow up with the hiring manager one week after submitting your application, expressing your enthusiasm for the role and asking if they need any additional information.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
