📌 Core Information
🔹 Job Title: Marketing Manager - 12 Months FTC
🔹 Company: Reach plc
🔹 Location: London, England, United Kingdom
🔹 Job Type: Contract, Part-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Home-Based & Canary Wharf Hub 2 Days a Month)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand positioning and messaging to attract job seekers and grow revenue.
- Managing B2C and B2B campaigns, email newsletters, and automated campaigns.
- Collaborating on SEO strategies and content to boost visibility.
- Monitoring and optimizing channel performance through continuous testing.
- Analyzing user behavior with data teams to target audiences effectively.
- Implementing creative strategies to amplify reach across social media platforms.
- Innovating onsite and in email campaigns using real-time search data to improve user experience.
- Leading event management for the PA of the Year Awards.
ASSUMPTION: This role requires a strategic mindset and commercial acumen to drive the marketing strategy for leading recruitment brands.
📋 Key Responsibilities
✅ Develop and execute brand positioning and messaging to attract job seekers and grow revenue.
✅ Manage B2C and B2B campaigns, email newsletters, and automated campaigns to enhance engagement and retention.
✅ Collaborate on SEO strategies, including video content, to boost visibility and drive organic traffic.
✅ Monitor and optimize channel performance through continuous testing and analysis.
✅ Analyze user behavior with data teams to target audiences effectively and personalize user experiences.
✅ Implement creative strategies to amplify reach across social media platforms and increase brand awareness.
✅ Innovate onsite and in email campaigns using real-time search data to improve user experience and drive conversions.
✅ Lead event management for the PA of the Year Awards, handling everything from nominations to logistics.
ASSUMPTION: This role involves managing multiple projects with various stakeholders, requiring strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in marketing, with a focus on email marketing, CRM, and campaign management
Required Skills:
- Proficient in using email marketing software for campaign development and innovation
- Strong commercial awareness and problem-solving skills
- Proficient in using tools like SEMrush to optimize search visibility
- Skilled in using design tools like Canva to create visually engaging content
- Ability to present data and research to senior management, justifying business decisions and shaping strategy
- Competent in managing multiple projects with various stakeholders
Preferred Skills:
- Experience in the recruitment industry
- Fluency in additional languages
ASSUMPTION: Candidates should have experience in email marketing and CRM, with strong commercial awareness and problem-solving skills. Proficiency in SEO tools and design software, along with project management capabilities, is also required.
💰 Compensation & Benefits
Salary Range: £30,000 (part-time salary for 3 days a week)
Benefits:
- 25 days’ holiday per year
- Giving back day – an additional day’s leave each year to support a cause close to your heart
- Enhanced family leave – including maternity, paternity, and adoption – you’ll be eligible after just six months’ employment
- Wellbeing support – including a 24/7 assistance programme for you and your nearest and dearest
- Strong career opportunities – you’ll have support from your line manager and a range of learning & development programmes
- Help saving for your retirement – join our pension scheme and we’ll match contributions up to 6%
Working Hours: 24 hours per week, with flexibility on which days you work (Tuesday to Friday)
ASSUMPTION: The salary range is based on industry standards for a part-time marketing manager role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Reach plc is the UK’s and Ireland’s largest commercial news publisher, operating in the technology, information, and media industry.
Company Size: Reach plc has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: 1832, with a rich history in publishing and a strong commitment to innovation and digital transformation.
Company Description:
- Reach Work is a portfolio of market-leading specialist job sites, including SecsintheCity (PAs), totallylegal (lawyers), and GAAPweb (accountancy & finance).
- Reach plc is the UK’s largest national and regional news publisher, with brands like the Mirror, Daily Express, OK!, and regional titles such as the Birmingham Post, Liverpool Echo, and Manchester Evening News.
- Reach plc prioritizes flexibility and work-life balance, making it easier for employees to thrive both in and outside of work.
Company Specialties:
- News publishing
- Recruitment and job sites
- Digital media and technology
Company Website: http://www.reachplc.com
ASSUMPTION: Reach plc’s diverse portfolio of brands and commitment to innovation create a dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and development within the marketing department and the wider organization.
Reporting Structure: The Marketing Manager reports directly to the Marketing Director and works closely with various teams, including sales, data, and content.
Work Arrangement: This is a hybrid role, with 2 days a month required at the Canary Wharf hub and the remaining days worked from home.
Growth Opportunities:
- Progression within the marketing department or other departments within Reach plc
- Expanding skills and knowledge through learning & development programmes
- Gaining experience in event management and leading high-profile events
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the wider organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a Canary Wharf hub and remote work options
Office Location(s): Canary Wharf, London
Geographic Context:
- London is a vibrant, multicultural city with a rich history and diverse neighborhoods
- Canary Wharf is a major business district with numerous international companies and amenities
- Reach plc’s offices are easily accessible by public transportation
Work Schedule: 3 days a week, with flexibility on which days you work (Tuesday to Friday)
ASSUMPTION: The hybrid work arrangement and flexible scheduling allow for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final interview with the marketing director or another senior team member
Key Assessment Areas:
- Marketing and campaign management skills
- Commercial awareness and problem-solving abilities
- SEO knowledge and data presentation skills
- Project management and stakeholder communication
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
- Demonstrate your commercial awareness and problem-solving skills through examples
- Showcase your SEO knowledge and data presentation skills with specific examples or case studies
- Prepare for behavioral and situational interview questions that assess your project management and stakeholder communication skills
ATS Keywords: Email Marketing, CRM, Campaign Management, SEO, Data Presentation, Project Management, Stakeholder Communication, Brand Growth, Event Management
ASSUMPTION: Reach plc uses Applicant Tracking Systems (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Email marketing software (e.g., Mailchimp, Campaign Monitor)
- CRM software (e.g., Salesforce, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing, design, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Imagination
- Determination
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with teams and contributing to a collective effort?
ASSUMPTION: Reach plc values employees who are collaborative, imaginative, and determined, with a strong work ethic and a data-driven approach.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to a hybrid work environment and balancing remote work with on-site collaboration
- Keeping up with the fast-paced nature of the marketing and publishing industries
- Developing and executing innovative campaigns that drive results and engagement
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a stronger emphasis on email marketing, CRM, and campaign management
- In the recruitment industry, this role focuses on attracting job seekers and growing revenue, rather than filling open positions
- Career progression in this role may involve moving into senior marketing positions or exploring other departments within Reach plc
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing manager positions in other industries or companies.
📝 Sample Projects
- Developing and executing a targeted email campaign to attract job seekers in a specific niche or location
- Analyzing user behavior data to segment audiences and personalize email content
- Collaborating with the content team to create SEO-optimized blog posts and articles that drive organic traffic
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Marketing Manager role at Reach plc.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Reach plc support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Reach plc measure the success of marketing campaigns, and what KPIs are most important?
- What is the company culture like, and how does it support work-life balance?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
- Prepare for behavioral and situational interview questions that assess your project management and stakeholder communication skills
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
