📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Careem
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness, customer acquisition, and engagement for Careem's food delivery business in the UAE.
- Developing and executing marketing campaigns across various channels.
- Collaborating cross-functionally with commercial, growth, and creative teams.
- Managing marketing budgets and optimizing user journeys.
ASSUMPTION: This role requires a strategic thinker with strong execution skills and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute the monthly and quarterly marketing calendar aligned with the overall business strategy.
✅ Lead the ideation and execution of innovative marketing campaigns across in-app, digital, and offline channels.
✅ Work closely with growth marketing and commercial teams to build segmented demand-generating campaigns and collaborate with product and growth teams on new launches and feature promotions within the Careem Super App.
✅ Track and manage marketing budgets, ensuring efficient allocation and performance-driven decision-making.
✅ Work closely with the creative team to develop compelling content and assets for all campaigns.
✅ Own and manage the customer communication plan and CRM processes to optimize engagement and retention.
✅ Lead restaurant marketing initiatives, collaborating with account managers and commercial teams to enhance merchant visibility.
✅ Manage, grow, and lead a team of marketing executives, fostering a high-performance culture.
✅ Collaborate with commercial, brand, product, and external agency teams to ensure seamless execution of marketing initiatives.
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign execution, and team leadership, requiring strong multitasking and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of experience in marketing, ideally in tech, food delivery, or start-up environments.
Required Skills:
- Proven ability to manage multiple projects while meeting tight deadlines in a fast-paced setting.
- Strong problem-solving skills with a hands-on approach to navigating complex operational environments.
- Experience in budget management, including forecasting, reporting, and optimizing marketing spend.
- Strong leadership and mentoring skills, with the ability to develop and inspire a team.
- Track record of creating and executing innovative marketing campaigns while effectively communicating a compelling vision.
- Confident, outgoing personality with a natural ability to coach and influence others.
- Tech-savvy with strong digital literacy and proficiency in marketing tools and software.
Preferred Skills:
- Previous experience in a technology-driven or start-up environment.
ASSUMPTION: Candidates with experience in tech or food delivery and a proven track record in marketing campaign execution are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 40,000 per month (Based on industry standards for a Marketing Manager with 3-5 years of experience in Dubai)
Benefits:
- Healthcare benefits
- Fitness reimbursements for health activities including gym, health club, and training classes
- Unlimited vacation days per year
- Work 4 days a week in the office and 1 day from home, and remotely from any country in the world for 30 days a year
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Careem operates in the software development industry, focusing on transportation, technology, and logistics.
Company Size: Careem has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Careem was founded in 2012, with a mission to simplify and improve the lives of people in the Middle East by providing various on-demand services through its mobile application.
Company Description:
- Careem is building the "Everything App" for the greater Middle East, making it easier for users to move around, order food and groceries, manage payments, and more.
- The company is led by a powerful purpose to simplify and improve the lives of people and build an awesome organization that inspires.
- Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan, and has created earnings for over 3.5 million ride-hailing and delivery captains, simplified the lives of over 75 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses.
Company Specialties:
- Transportation
- Technology
- Logistics
Company Website: http://www.careem.com
ASSUMPTION: Careem's focus on innovation and customer-centric approach makes it an attractive employer for marketing professionals seeking to make a significant impact in the region.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and oversee a team of marketing executives.
Work Arrangement: This role follows a hybrid work arrangement, with employees working 4 days a week in the office and 1 day from home, and remotely from any country in the world for 30 days a year.
Growth Opportunities:
- Careem's rapid expansion and diverse service offerings provide ample opportunities for career growth and development within the marketing department and the broader organization.
- The company's focus on innovation and continuous improvement encourages employees to take on new challenges and develop their skills.
- Careem's strong company culture and emphasis on employee development make it an ideal place for marketing professionals seeking to advance their careers.
ASSUMPTION: The Marketing Manager role at Careem offers a unique opportunity for candidates to drive impact in the region while learning and growing within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Careem's Dubai office is located in the Shatha Tower, Dubai Media City, offering a modern and collaborative work environment.
Office Location(s): Dubai Media City, Dubai
Geographic Context:
- Dubai is a major commercial hub and the most populous city in the United Arab Emirates, providing ample opportunities for marketing professionals to gain experience and grow their careers.
- The city's diverse cultural landscape and vibrant business ecosystem make it an attractive location for marketing professionals seeking to work in a dynamic and multicultural environment.
- Dubai's strategic location in the Middle East enables Careem to reach a wide audience and expand its services across the region.
Work Schedule: Full-time, 40 hours per week, with flexible work arrangements as mentioned above.
ASSUMPTION: Careem's Dubai office provides a modern and collaborative work environment, with ample opportunities for marketing professionals to grow and develop their skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the Head of Marketing
- Job offer
Key Assessment Areas:
- Marketing strategy and campaign planning
- Budget management and allocation
- Team leadership and management
- Cross-functional collaboration and stakeholder communication
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and relevant skills for this role.
- Prepare examples of innovative marketing campaigns you've executed and the results they achieved.
- Demonstrate your understanding of Careem's business and the food delivery market in the UAE.
ATS Keywords: Marketing, Campaign Management, Budget Management, Team Leadership, Cross-functional Collaboration, Content Creation, Customer Engagement, Problem-solving, Digital Literacy, Innovation, Coaching, Influencing, Strategic Thinking, Project Management, Tech-savvy, Growth Marketing, Food Delivery, Customer Acquisition, Brand Awareness
ASSUMPTION: Careem's recruitment process is designed to assess candidates' strategic thinking, campaign execution skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in marketing tools and software, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and results-focused
- Innovative and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a proven track record of driving results through innovative marketing campaigns?
ASSUMPTION: Careem's company culture values innovation, collaboration, and a customer-centric approach, making it an ideal fit for marketing professionals with a strong work ethic and a passion for driving results.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to adapt quickly and manage multiple projects simultaneously.
- The competitive food delivery market in the UAE may present challenges in driving customer acquisition and engagement.
- The hybrid work arrangement may require candidates to balance remote work and on-site collaboration effectively.
- The diverse cultural landscape of Dubai may present unique challenges in targeting and engaging with customers.
ASSUMPTION: The Marketing Manager role at Careem offers a unique set of challenges and opportunities for marketing professionals seeking to drive impact in a dynamic and competitive market.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the food delivery industry, this position offers a unique opportunity to drive impact in a rapidly growing market and work for a well-established and innovative company.
- The UAE's diverse cultural landscape and vibrant business ecosystem provide ample opportunities for marketing professionals to gain experience and grow their careers.
- Careem's focus on innovation and continuous improvement encourages employees to take on new challenges and develop their skills, offering a clear path for career progression within the marketing department and the broader organization.
ASSUMPTION: The Marketing Manager role at Careem offers a unique set of opportunities and challenges compared to similar roles in the industry, making it an attractive choice for marketing professionals seeking to drive impact in a dynamic and innovative organization.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive customer acquisition in a specific geographic region within the UAE.
- Collaborating with the commercial team to create and implement a segmented demand-generating campaign for a new restaurant partner.
- Managing a team of marketing executives to create and execute a series of promotional events to celebrate Careem's anniversary and engage with customers.
ASSUMPTION: The Marketing Manager role at Careem offers a wide range of projects and initiatives, allowing marketing professionals to gain experience and develop their skills in various aspects of campaign planning, execution, and management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as commercial, growth, and product?
- What are the most significant challenges facing the food delivery market in the UAE, and how can this role address them?
- What opportunities are there for career growth and development within the marketing department and the broader organization?
- How does Careem support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving impact within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and relevant skills for this role.
- Prepare examples of innovative marketing campaigns you've executed and the results they achieved.
- Demonstrate your understanding of Careem's business and the food delivery market in the UAE.
- Follow up with the Careem recruitment team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
