Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Springfield, Missouri

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing the strategy, management, and execution of all marketing initiatives
• Leading diverse teams to drive engagement, brand strength, and revenue growth
• Managing digital marketing, field marketing, brand communications, and marketing/sales campaigns
• Collaborating with sales, finance, operations, and other departments to ensure alignment and efficiency

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams effectively.

📋 Key Responsibilities

✅ Leadership and Development: Lead and inspire marketing teams, foster collaboration, recruit and hire team members, set and achieve goals, conduct performance reviews, ensure adherence to operational procedures, and recommend process improvements.

✅ Digital Marketing: Design and implement marketing strategies to raise awareness of HBS and generate leads through HBS.net, oversee social media channels, manage email newsletters, and coordinate partner campaigns and digital advertising strategies.

✅ Field Marketing: Lead the team handling in-person events, customer entertainment initiatives, conferences, and trade shows, coordinate webinars and virtual events, and organize HBS conferences.

✅ Brand and Communications: Direct the development and maintenance of the brand language manual, oversee brand experience, manage marketing and sales collateral, supervise website content, and develop integration plans for acquisitions or growth to new markets.

✅ Campaigns and Partner Relations: Enable sellers to pursue customers and prospects through innovative campaigns, analyze sales data, develop strategies to maximize customer engagement and conversion rates, and enhance engagement with key vendors in the channel/region.

✅ Marketing Budget Management: Collaborate with leadership on budget and company direction, manage fiscal year budget and finance, monitor spending, and optimize expenditures to achieve maximum ROI.

ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 3+ years of Leadership experience, 5+ years of Marketing experience, Power BI and Marketing Analytics experience, Proven track record of building successful ABM campaigns

Required Skills:

• Active Listening
• Adaptability
• Assertiveness
• Business Acumen
• Coaching and Development
• Communication
• Conflict Resolution
• Decision Making
• Delegating Responsibility
• Financial Aptitude
• Honesty / Integrity
• Innovative
• Leadership
• Problem Solving
• Relationship Building
• Resource Management
• Strategic Planning
• Time Management

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience

ASSUMPTION: Candidates with an MBA or relevant certifications may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on experience level and industry standards for Marketing Managers in Missouri)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Holiday Pay
• Employee Assistance Program (EAP)

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work

ASSUMPTION: Salary range is estimated based on industry standards for Marketing Managers in Missouri, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC specializes in IT Services and IT Consulting, focusing on Microsoft Dynamics ERP, CRM, and other related services. They serve clients in various industries, including Aerospace and Defense, Manufacturing, Distribution, and more.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, providing a close-knit work environment where employees can have a significant impact on the company's success.

Founded: 1994, Heartland Business Systems LLC has been in business for over two decades, offering a stable and experienced work environment.

Company Description:

• Heartland is a boutique software and IT consulting company specializing in the rapid design and implementation of business solutions for small to mid-market businesses.
• Their solutions leverage the Microsoft suite of products, allowing them to implement highly adaptable business solutions in a short period and at a lower cost than competitors.
• Heartland's team consists of talented individuals with years of business experience, bringing deep expertise in Operations, Manufacturing, Procurement, Finance/Accounting, Program Management, IT, and Executive Leadership.

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC values a pragmatic approach to solving complex business problems and processes, focusing on speed, cost-effectiveness, and adaptability.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring strategic thinking, leadership, and the ability to manage multiple projects and teams effectively.

Reporting Structure: The Marketing Manager reports directly to the CEO and oversees various marketing teams, including Digital Marketing, Field Marketing, Brand and Communications, and Campaigns and Partner Relations.

Work Arrangement: This role is on-site, with some flexibility for remote work. The work arrangement may include occasional travel for conferences, events, or client meetings.

Growth Opportunities:

• As a small company, Heartland Business Systems LLC offers opportunities for employees to have a significant impact on the company's success and growth.
• This role provides the opportunity to lead and develop marketing teams, driving engagement, brand strength, and revenue growth.
• With experience and proven success, candidates may have the opportunity to advance to a Director or VP of Marketing role within the company or other organizations.

ASSUMPTION: Heartland Business Systems LLC values employee growth and development, providing opportunities for employees to expand their skills and advance their careers.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC has a single office location in Downers Grove, Illinois, with a small team working remotely.

Office Location(s): 2232 Wisconsin Ave., Downers Grove, Illinois 60515, US

Geographic Context:

• Downers Grove, Illinois, is a suburb of Chicago, offering a mix of urban and suburban living with easy access to the city's amenities.
• The area has a diverse range of housing options, from historic homes to modern apartments, and a variety of dining, entertainment, and cultural attractions.
• Downers Grove is home to several Fortune 500 companies and offers a strong job market with opportunities in various industries.

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work and occasional travel.

ASSUMPTION: Heartland Business Systems LLC values a flexible work environment, allowing employees to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the CEO and other team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Leadership and management skills
• Strategic thinking and planning
• Marketing expertise and experience
• Communication and interpersonal skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic thinking.
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to manage multiple projects and teams.
• Research Heartland Business Systems LLC and the IT Services and IT Consulting industry to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Marketing Manager, Digital Marketing, Field Marketing, Brand Communications, Campaign Management, ABM, Power BI, Marketing Analytics, Leadership, Strategic Planning, Team Management

ASSUMPTION: Heartland Business Systems LLC uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Microsoft Office Suite (Excel, PowerPoint)
• Power BI
• Marketing Automation Platforms (e.g., Marketo, HubSpot)
• CRM Systems (e.g., Salesforce, Zoho CRM)
• ConnectWise (preferred)

ASSUMPTION: Heartland Business Systems LLC uses a variety of tools and technologies to manage their marketing efforts effectively. Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Pragmatic: Heartland Business Systems LLC values a pragmatic approach to solving complex business problems and processes, focusing on speed, cost-effectiveness, and adaptability.
• Collaborative: Heartland Business Systems LLC fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration to drive success.
• Innovative: Heartland Business Systems LLC encourages creativity and innovation, seeking employees who can think outside the box and challenge the status quo.

Work Style:

• Heartland Business Systems LLC values a flexible work environment, allowing employees to balance their personal and professional lives effectively.
• The company encourages a results-driven work culture, focusing on outcomes and achievements rather than hours worked.
• Heartland Business Systems LLC offers a close-knit work environment, providing employees with the opportunity to have a significant impact on the company's success.

Self-Assessment Questions:

• Do you thrive in a collaborative work environment, and are you comfortable working with diverse teams to drive success?
• Are you a strategic thinker with strong leadership skills, able to manage multiple projects and teams effectively?
• Do you have a pragmatic approach to problem-solving, focusing on speed, cost-effectiveness, and adaptability?

ASSUMPTION: Heartland Business Systems LLC values employees who align with their company values and work style, fostering a positive and productive work environment.

⚠️ Potential Challenges

• As a small company, Heartland Business Systems LLC may have limited resources and budget constraints, requiring candidates to be creative and innovative in their approach to marketing initiatives.
• The role involves managing multiple teams and projects, which can be challenging and require strong organizational skills and attention to detail.
• Candidates may face competition from other marketing professionals seeking similar roles in the IT Services and IT Consulting industry.
• The role may require occasional travel for conferences, events, or client meetings, which can be demanding and time-consuming.

ASSUMPTION: Heartland Business Systems LLC offers a unique opportunity for candidates to have a significant impact on the company's success and growth, but the role also presents challenges that require strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• Marketing Manager roles in larger IT Services and IT Consulting companies may offer more resources and budget, but may also have more bureaucracy and less flexibility.
• Marketing Manager roles in smaller IT Services and IT Consulting companies may offer more autonomy and flexibility, but may also have limited resources and budget constraints.
• Candidates with experience in account-based marketing (ABM) may find this role particularly appealing, as it offers the opportunity to lead and develop ABM campaigns and strategies.

ASSUMPTION: Candidates should consider the size and structure of the company, as well as their personal preferences and career goals, when comparing this role to similar roles in the IT Services and IT Consulting industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to raise awareness of HBS and generate leads through HBS.net
• Managing a team to plan and execute a successful customer entertainment initiative, resulting in increased customer engagement and brand loyalty
• Collaborating with sales and finance teams to analyze sales data and develop strategies to maximize customer engagement and conversion rates

ASSUMPTION: Heartland Business Systems LLC offers a variety of marketing projects and initiatives, providing candidates with the opportunity to gain diverse experience and develop their skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing and how this role fits into the overall marketing strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and gain a deeper understanding of the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic thinking.
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to manage multiple projects and teams.
• Research Heartland Business Systems LLC and the IT Services and IT Consulting industry to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.