📌 Core Information
🔹 Job Title: Marketing Manager - 14-month contract
🔹 Company: Norton Rose Fulbright
🔹 Location: Calgary, Vancouver, Toronto, Ottawa, Montréal
🔹 Job Type: Full-time, Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing demand generation campaigns for national practice groups and sectors
- Supporting national, sector, and practice chairs in executing their strategic plans
- Collaborating with cross-functional teams to deliver marketing programs and initiatives
- Analyzing competitive landscapes and market trends to inform strategy
- Project managing timelines and resources to meet specified deadlines and budgets
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and the ability to work in a fast-paced environment are essential.
📋 Key Responsibilities
✅ Developing and executing multi-tiered marketing campaigns and programs that generate and nurture leads, spanning brand amplification, profile building, and demand generation
✅ Evaluating, prioritizing, budgeting, and planning for financial and material resources needed to ensure successful delivery and achieve set objectives
✅ Supporting national, sector, and practice chairs in executing their strategic plans
✅ Enabling communications and connectivity of marketing programs, relationship development, and account development
✅ Understanding and analyzing the competitive landscape to help ensure a competitive offering
✅ Overseeing the analysis and delivery of sector and practice sponsorship requests and leveraging their outcomes
✅ Translating performance of demand generation campaigns to leadership by defining and reporting on measurable ROI objectives
✅ Project managing timelines to meet specified deadlines
ASSUMPTION: This role involves a high degree of collaboration with various stakeholders, including national practice group chairs, sector heads, and other marketing team members. Strong communication and interpersonal skills are crucial for success.
🎯 Required Qualifications
Education: Relevant degree in business, marketing, communications, or related field
Experience: A minimum of 8-10 years of experience in business-to-business marketing in the professional services industry
Required Skills:
- Proven expertise in demand marketing and willingness to get hands-on building solutions
- Thorough understanding of a range of marketing techniques, such as assessing sponsorships, digital marketing, social media amplification
- Experience framing and collaboratively solving complex problems through creative problem-solving
- Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills
- Active listener to hear and understand multiple projects simultaneously in a fast-paced, rapidly changing environment
- Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain
- Strong project management skills
Preferred Skills:
- Bilingual in English and French (a plus but not required)
ASSUMPTION: Given the nature of the role, candidates with experience in demand generation, project management, and marketing strategy development are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: CAD 102,500 - CAD 141,000 per year. Salary will be discussed and negotiated during the interview process and will be based on experience.
Benefits:
- Competitive benefits package
- Flexible work arrangements
- Opportunities for professional development and growth
Working Hours: Full-time (37.5 hours/week) with a hybrid schedule (3 days in office)
ASSUMPTION: The salary range provided is based on industry standards for marketing managers with 8-10 years of experience in the professional services industry in Canada. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Norton Rose Fulbright is a global law firm providing a full scope of legal services to the world’s preeminent corporations and financial institutions. They operate in over 50 locations worldwide, including key markets in the United States, Europe, Canada, Latin America, Asia, Australia, Africa, and the Middle East.
Company Size: Norton Rose Fulbright has over 5,000 employees globally, providing an extensive network of resources and expertise for employees to draw upon.
Founded: The firm was founded in 1981 and has since grown to become one of the world's leading law firms.
Company Description:
- Norton Rose Fulbright provides integrated legal services to clients across various industries, including financial institutions, energy, infrastructure, mining and commodities, technology and innovation, transport, life sciences and healthcare, and consumer markets.
- The firm is recognized for its client service and sector focus, which allows its lawyers to interconnect and share knowledge across jurisdictions, practice groups, and regulatory fronts to provide an integrated and streamlined service globally.
- Norton Rose Fulbright operates in accordance with its global business principles of quality, unity, and integrity, aiming to provide the highest possible standard of legal service in each of its offices.
Company Specialties:
- Corporate and M&A
- Dispute Resolution and Litigation
- Employment and Labor
- Finance and Capital Markets
- Real Estate
- Tax
Company Website: http://www.nortonrosefulbright.com
ASSUMPTION: Norton Rose Fulbright's global presence and extensive network of resources provide employees with ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a high degree of autonomy, strategic thinking, and leadership skills.
Reporting Structure: The Marketing Manager will report directly to the National Marketing Director and work closely with national practice group chairs, sector heads, and other marketing team members.
Work Arrangement: This role operates on a hybrid schedule, with employees working remotely for two days and in the office for three days.
Growth Opportunities:
- As a 14-month contract, this role provides an opportunity to gain valuable experience in a global law firm and contribute to high-impact marketing initiatives.
- Upon successful completion of the contract, there may be opportunities for full-time employment within the organization.
- The role offers exposure to various aspects of marketing, allowing for the development of a broad skill set and potential career progression within the marketing function.
ASSUMPTION: Given the contract nature of the role, candidates should be open to short-term opportunities and willing to make a significant impact within a limited time frame.
🌍 Location & Work Environment
Office Type: Norton Rose Fulbright's offices are modern, professional spaces designed to foster collaboration and productivity.
Office Location(s): Calgary, Vancouver, Toronto, Ottawa, Montréal
Geographic Context:
- Calgary: A major commercial hub in Western Canada, known for its energy industry and diverse economy.
- Vancouver: A coastal city in British Columbia, known for its mild climate, natural beauty, and strong tech industry.
- Toronto: The capital of Ontario and Canada's largest city, serving as a major financial and commercial center.
- Ottawa: The capital of Canada, home to the federal government and numerous national institutions.
- Montréal: The second-largest city in Quebec, a major commercial hub, and a significant cultural center.
Work Schedule: The hybrid schedule allows for flexibility in managing work-life balance while ensuring regular in-office collaboration and team interaction.
ASSUMPTION: The hybrid work arrangement provides employees with the best of both worlds, offering flexibility and work-life balance while maintaining a strong connection to the office and team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management and organizational skills
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Prepare examples of successful marketing campaigns or projects you've led to demonstrate your expertise
- Research Norton Rose Fulbright's company culture and values to ensure a strong fit
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and organization
ATS Keywords: Demand Generation, Marketing Strategy, Project Management, Campaign Development, Marketing Communications, Stakeholder Management, Competitive Analysis, Market Research, Lead Generation, Brand Amplification, Profile Building
ASSUMPTION: Applicants should tailor their application materials and interview preparation to emphasize their marketing expertise and alignment with Norton Rose Fulbright's company culture and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality: Delivering excellence in all that we do
- Unity: Collaborating across borders and boundaries
- Integrity: Acting with honesty, fairness, and respect
Work Style:
- Collaborative: Working closely with others to achieve common goals
- Adaptable: Embracing change and finding innovative solutions
- Client-focused: Prioritizing client needs and exceeding expectations
Self-Assessment Questions:
- How do you demonstrate your commitment to delivering high-quality work in a fast-paced environment?
- Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
- How do you approach continuous learning and adapting to new tools and technologies in the marketing field?
ASSUMPTION: Candidates should carefully consider their alignment with Norton Rose Fulbright's company values and work style preferences to ensure a strong cultural fit.
⚠️ Potential Challenges
- The 14-month contract nature of the role may limit long-term career prospects within the organization
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with remote team members
- The fast-paced nature of the role may require candidates to manage multiple projects simultaneously, potentially leading to increased stress and workload
- The competitive analysis and market research aspects of the role may require candidates to work with sensitive information and maintain confidentiality
ASSUMPTION: Candidates should carefully weigh the potential challenges of this role against their personal and professional goals to ensure a strong fit.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in professional services firms, this role places a greater emphasis on demand generation and project management
- In the Canadian legal market, Norton Rose Fulbright is a top-tier firm, offering competitive compensation and benefits packages compared to mid-sized and boutique firms
- This role offers a unique opportunity to gain experience in a global law firm and contribute to high-impact marketing initiatives, providing a strong foundation for future career growth
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing manager positions in the professional services industry to ensure a strong fit with their career goals.
📝 Sample Projects
- Developing and executing a multi-channel demand generation campaign for a national practice group, resulting in a 30% increase in qualified leads
- Conducting a competitive analysis and market research project to inform the strategic planning process for a sector, leading to a 20% increase in market share
- Managing a team of marketing coordinators to execute a series of local marketing events, generating over 500 leads and strengthening the firm's brand presence in key markets
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact expected of the Marketing Manager in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other marketing team members and national practice group chairs?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy and goals of the firm?
- What opportunities are there for professional development and growth within the marketing function at Norton Rose Fulbright?
- How does the firm support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and organization, and to gain a deeper understanding of the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Prepare examples of successful marketing campaigns or projects you've led to demonstrate your expertise
- Research Norton Rose Fulbright's company culture and values to ensure a strong fit
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
