📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Henkel
🔹 Location: Shanghai, China
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Managing marketing campaigns for hair care and styling brands
- Collaborating with cross-functional teams to drive brand growth
- Optimizing brand portfolio and channel strategies
- Tracking and analyzing business performance
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Manage brand portfolio, including optimizing existing products and developing new ones based on consumer needs
✅ Lead integrated marketing campaigns, including creative production, media planning, PR, and social amplification
✅ Collaborate with trade marketing and channels to understand channel insights and optimize brand channel strategy
✅ Track and analyze brand sell-in and sell-out performance, ensuring target achievement
✅ Manage brand annual budget plan and monthly expense tracking
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under deadlines.
🎯 Required Qualifications
Education: Bachelor's degree or higher
Experience: At least 8 years of experience in the FMCG industry, with a focus on hair care, styling, skin care, PC, or foods
Required Skills:
- Fluent oral and written English
- Strong end-to-end marketing skills
- Good knowledge of business channels and close collaboration with business teams
- Result-driven and growth mindset
Preferred Skills:
- Experience in trade marketing
ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving brand growth will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 8+ years of experience in Shanghai, the estimated salary range is ¥350,000 - ¥450,000 per year (approximately $50,000 - $65,000 USD).
Benefits:
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
Working Hours: Full-time, with standard business hours and flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates in the manufacturing industry, with a focus on adhesive technologies and consumer brands. The company is a global leader in its field, with a strong presence in both industrial and consumer markets.
Company Size: Henkel is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Henkel was founded in 1876 and has a long-standing history of innovation, responsibility, and sustainability.
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
- The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
- Henkel is headquartered in Düsseldorf, Germany, and is one of the most internationally aligned German-based companies in the global marketplace.
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management positions.
Reporting Structure: The Marketing Manager reports directly to the Brand Delivery team and collaborates with various cross-functional teams, including brand design, trade marketing, and channels.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on international projects and gain global experience
- Possibility to transition into other business units or functions within Henkel
ASSUMPTION: This role offers a strong foundation for career growth within Henkel's marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Henkel's Shanghai office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): HCI Shanghai-Zhangjiang and Shanghai-Zhangjiang
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment.
- The office locations are situated in the Zhangjiang Hi-Tech Park, a bustling business district with easy access to public transportation and amenities.
- The area is home to numerous multinational corporations and offers ample opportunities for networking and professional growth.
Work Schedule: The work schedule is primarily Monday to Friday, with standard business hours and flexibility for project needs.
ASSUMPTION: The modern and collaborative work environment at Henkel's Shanghai office fosters creativity and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the Brand Delivery team lead
Key Assessment Areas:
- Marketing strategy and campaign planning
- Brand management and portfolio optimization
- Cross-functional team collaboration and communication
- Business acumen and analytical skills
Application Tips:
- Highlight relevant industry experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Henkel's business
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Marketing Manager, Brand Management, Campaign Activation, Channel Optimization, Business Tracking, FMCG, Hair Care, Styling, Shanghai
ASSUMPTION: Henkel's application process is designed to assess candidates' strategic thinking, creativity, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Together
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Innovative and adaptable
Self-Assessment Questions:
- Do you have a proven track record of driving brand growth in a competitive market?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-based setting and enjoy working with cross-functional teams?
ASSUMPTION: Henkel values candidates who align with their core values and can thrive in a collaborative, results-driven work environment.
⚠️ Potential Challenges
- Managing multiple brands and campaigns simultaneously may require strong organizational skills and time management
- Collaborating with various teams and stakeholders may present communication and coordination challenges
- Working in a hybrid environment may require adaptability and self-motivation
- Shanghai's competitive job market may present challenges in attracting and retaining top talent
ASSUMPTION: Addressing these challenges proactively and demonstrating resilience will be crucial for success in this role.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on hair care and styling brands within the FMCG industry
- Henkel's global presence offers international exposure and growth opportunities not typically found in regional or local marketing roles
- This role's focus on brand portfolio management and channel optimization differentiates it from more specialized marketing positions
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions will help candidates tailor their application and prepare for interviews.
📝 Sample Projects
- Developing and executing a successful brand relaunch campaign for a hair care product, including creative production, media planning, and social amplification
- Optimizing channel strategy for a styling brand, leading to a 15% increase in sales within six months
- Conducting a comprehensive business deep dive and presenting insights-driven recommendations to the Brand Delivery team, resulting in a 10% increase in brand performance
ASSUMPTION: Providing specific examples of relevant marketing projects and achievements will strengthen candidates' applications.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the brand design, trade marketing, and channels teams?
- What opportunities are there for professional growth and development within Henkel's marketing department?
- How does Henkel support work-life balance for its employees?
- What are the most challenging aspects of working in Shanghai's competitive job market, and how does Henkel address them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates candidates' interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant industry experience and marketing achievements
- Write a cover letter that demonstrates your understanding of the role and Henkel's business
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
