Marketing Manager

**📌 Core Information** 🔹 **Job Title:** Marketing Manager 🔹 **Company:** Marktlink 🔹 **Location:** Amsterdam, Noord-Holland, Netherlands 🔹 **Job Type:** Full-Time, On-Site 🔹 **Category:** Marketing 🔹 **Date Posted:** April 28, 2025 🔹 **Experience Level:** 10+ years **🚀 Job Overview** Key aspects of this role include: - Developing and implementing global marketing strategies across Europe - Acting as the primary point of contact for partners and stakeholders - Strengthening brand positioning and ensuring consistent messaging - Overseeing integrated marketing campaigns across multiple channels - Leading and developing specialized marketing teams - Collaborating cross-functionally to align and execute marketing efforts - Driving sales-oriented marketing initiatives in the B2B space **ASSUMPTION:** This role requires a strategic, sales-driven mindset with strong analytical and strategic thinking capabilities. The ideal candidate will have extensive international marketing experience and a proven track record in B2B marketing, preferably in financial or professional services. **📋 Key Responsibilities** ✅ Lead the development and execution of our marketing strategy across Europe, including mature, established, and new markets. ✅ Act as the primary point of contact for partners across all countries and other stakeholders on all marketing-related initiatives. ✅ Develop concepts that strengthen our brand positioning and ensure consistent brand messaging while adapting to local markets and cultural nuances. ✅ Oversee integrated marketing campaigns across multiple channels. ✅ Lead and develop specialized teams in new business development, online marketing, events, content, and international markets. ✅ Cross-collaborate with IT, HR, Finance, and sales teams to align and execute marketing efforts. ✅ Drive sales-oriented marketing initiatives in the B2B space. ✅ Track KPIs and ROI of global and local marketing initiatives; optimize campaigns based on data-driven insights. ✅ Collaborate with international marketing agencies and vendors for execution, research, and analytics. **ASSUMPTION:** This role involves a high degree of stakeholder management and leadership, requiring excellent communication skills and high emotional intelligence. **🎯 Required Qualifications** **Education:** - Bachelor’s or Master’s degree in Marketing or a related field **Experience:** - Proven B2B marketing experience (8–10+ years), preferably in financial or professional services - Extensive international marketing expertise, including cross-border strategies, market entry, and localization - Strong understanding of the full marketing landscape, with expertise in budget allocation and channel management - Experience with CRM systems, marketing automation, and data-driven campaign management - Excellent project management skills and ability to collaborate cross-functionally **Required Skills:** - Strategic, sales-driven marketing mindset - Strong analytical and strategic thinking capabilities - Excellent communication skills (verbal and written English) and high emotional intelligence - Outstanding stakeholder management and leadership skills - Experience leading specialist teams **Preferred Skills:** - Familiarity with the M&A industry - Knowledge of multiple European markets **ASSUMPTION:** Candidates with experience in the M&A industry or multiple European markets may have an advantage in this role. **💰 Compensation & Benefits** **Salary Range:** €80,000 - €120,000 per year (Based on experience and market standards for a Marketing Manager role in the Netherlands) **Benefits:** - Key position in a fast-growing, entrepreneurial organization - Opportunity to shape the future of a leading European M&A firm - Work with a dynamic team of specialists - International work environment - Competitive compensation package - Room for professional development and growth **Working Hours:** Full-time, 40 hours per week **ASSUMPTION:** The salary range provided is an estimate based on market standards for a Marketing Manager role in the Netherlands. The actual salary may vary depending on the candidate's experience and qualifications. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Financial Services, specifically M&A and Capital Markets **Company Size:** 201-500 employees **Founded:** 1996 **Company Description:** - Marktlink is an independent consultancy firm specializing in M&A for over 25 years - Target market: entrepreneurs active in the upper SME segment - Large international network in M&A, branches across Europe, and over 150 deals per year - Personal involvement and passion for entrepreneurship are the company's trademarks **Company Specialties:** - Buy-and-build strategy - Private Equity - Legal - M&A - Mergers & Acquisitions - Dealmaking - Selling a company - Acquiring a company - Financing - Buy-out - Buy-in - MBO - MBI - Pre-exit - Buy-side advisory - Sell-side advisory - Business valuation **Company Website:** marktlink.com **ASSUMPTION:** Marktlink's focus on entrepreneurship and personal involvement sets it apart in the M&A industry. Candidates who share these values may find a strong cultural fit. **📊 Role Analysis** **Career Level:** Senior Marketing Manager **Reporting Structure:** This role reports directly to the Managing Partner and works closely with the group of (equity) partners in multiple countries and other stakeholders. **Work Arrangement:** On-site, with the possibility of occasional remote work for specific tasks or meetings **Growth Opportunities:** - Shape the future of a leading European M&A firm - Develop and lead specialized marketing teams - Gain international marketing experience across multiple European markets - Collaborate with cross-functional teams to drive marketing efforts and contribute to the company's overall success **ASSUMPTION:** This role offers significant growth opportunities for the right candidate, including the chance to shape the company's marketing strategy and lead teams. **🌍 Location & Work Environment** **Office Type:** Modern, collaborative office space in Amsterdam **Office Location(s):** De Boelelaan 28, Amsterdam, 1083 HJ, NL **Geographic Context:** - Amsterdam is a vibrant, multicultural city with a strong business ecosystem - The Netherlands has a thriving M&A market, with numerous opportunities for growth and development - The office is located in the Zuidas district, close to public transportation and amenities **Work Schedule:** Full-time, 40 hours per week, with flexibility for occasional remote work **ASSUMPTION:** The Amsterdam office offers a dynamic, international work environment that may appeal to candidates seeking a multicultural experience. **💼 Interview & Application Insights** **Typical Process:** 1. Online application and resume screening 2. Phone or video screening with the HR department 3. In-depth interviews with the Marketing Director and other relevant stakeholders 4. Final interview with the Managing Partner **Key Assessment Areas:** - Strategic thinking and problem-solving skills - International marketing experience and cultural awareness - Leadership and stakeholder management skills - Communication and presentation skills - Alignment with Marktlink's values and company culture **Application Tips:** - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Showcase your international marketing experience and any exposure to the M&A industry - Prepare examples of your strategic thinking and leadership skills for the interview - Research Marktlink's company culture and values to demonstrate your fit **ATS Keywords:** B2B Marketing, International Marketing, Strategic Thinking, Analytical Skills, Brand Positioning, Campaign Management, Stakeholder Management, Leadership Skills, Project Management, CRM Systems, Marketing Automation, Data-Driven Insights, Cross-Functional Collaboration, Communication Skills, Market Entry Strategies, Budget Allocation, Channel Management **ASSUMPTION:** Marktlink's application process is designed to assess candidates' strategic thinking, leadership, and cultural fit. Tailoring your application to these areas will increase your chances of success. **🛠️ Tools & Technologies** - CRM systems (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Data analysis and visualization tools (e.g., Google Analytics, Tableau) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Microsoft Office, Google Workspace) **ASSUMPTION:** Familiarity with CRM systems, marketing automation tools, and data analysis tools will be beneficial in this role. **👔 Cultural Fit Considerations** **Company Values:** - Entrepreneurial spirit - Personal involvement - Passion for helping entrepreneurs succeed - Integrity and professionalism - Collaboration and teamwork **Work Style:** - Dynamic and fast-paced - Results-driven and focused on growth - Collaborative and team-oriented - International and multicultural - Flexible and adaptable **Self-Assessment Questions:** - How do you embody Marktlink's entrepreneurial spirit, and how have you demonstrated this in previous roles? - How do you adapt your marketing strategies to different cultural contexts and local markets? - How do you balance a results-driven approach with a collaborative work style? **ASSUMPTION:** Candidates who share Marktlink's values and work style will be more likely to succeed in this role and contribute to the company's overall success. **⚠️ Potential Challenges** - Balancing the needs and expectations of multiple stakeholders across different countries - Adapting marketing strategies to diverse cultural contexts and local markets - Managing and developing specialized marketing teams - Driving sales-oriented marketing initiatives in the B2B space - Keeping up with the fast-paced, dynamic nature of the M&A industry **ASSUMPTION:** These challenges can be overcome by leveraging strong stakeholder management, leadership, and cultural awareness skills. **📈 Similar Roles Comparison** - Marketing Manager (Financial Services) - Marketing Manager (Professional Services) - International Marketing Manager - Global Marketing Manager (M&A/Consulting) - Senior Marketing Manager (B2B) **ASSUMPTION:** This role is unique in its focus on the M&A industry and the need to adapt marketing strategies to multiple European markets. However, it shares similarities with other senior marketing roles in financial services and professional services. **📝 Sample Projects** - Developing and implementing a go-to-market strategy for a new service offering in multiple European markets - Conducting market research and analysis to inform marketing strategy and campaign development - Leading a team to create and execute an integrated marketing campaign for an M&A event or webinar series - Collaborating with cross-functional teams to develop and launch a new marketing automation platform **ASSUMPTION:** These sample projects reflect the strategic, international, and collaborative nature of this role. **❓ Key Questions to Ask During Interview** - How does this role fit into Marktlink's overall growth strategy? - What are the biggest challenges facing the marketing department in the next 1-2 years, and how can this role address them? - How does Marktlink support the professional development and growth of its marketing team members? - What is the company's approach to measuring and optimizing the ROI of marketing initiatives? - How does Marktlink collaborate with its international partners and stakeholders to develop and execute marketing strategies? **ASSUMPTION:** These questions will help you better understand the role, the company, and the team, allowing you to make an informed decision about your fit. **📌 Next Steps for Applicants** To apply for this position: - Submit your application through this link: marktlink.jobs.personio.com/job/2073526 - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of your strategic thinking, leadership, and international marketing experience for the interview - Research Marktlink's company culture and values to demonstrate your fit - Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.