📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Integrated Dermatology
🔹 Location: Boca Raton, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive omnichannel marketing strategy to drive product adoption and brand awareness.
- Managing social media marketing, including content creation, engagement, and paid social campaigns.
- Planning and executing email and SMS marketing campaigns, leveraging segmentation and automation tools.
- Designing and implementing content marketing strategies, including blog posts, whitepapers, case studies, and video content.
- Optimizing marketing funnels, landing pages, and conversion pathways for lead generation and customer retention.
- Collaborating with product teams to align marketing initiatives with business goals.
- Analyzing and reporting on key performance indicators (KPIs) to track marketing effectiveness and ROI.
- Staying ahead of industry trends, competitive landscape, and best practices in healthcare AI digital marketing.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through various marketing channels.
📋 Key Responsibilities
✅ Develop and execute a comprehensive omnichannel marketing strategy to drive product adoption and brand awareness.
✅ Own and manage social media marketing, including content creation, engagement, and paid social campaigns.
✅ Plan and execute email and SMS marketing campaigns, leveraging segmentation and automation tools to maximize reach and engagement.
✅ Design and implement content marketing strategies, including blog posts, whitepapers, case studies, and video content.
✅ Optimize marketing funnels, landing pages, and conversion pathways for lead generation and customer retention.
✅ Collaborate with product teams to align marketing initiatives with business goals.
✅ Analyze and report on key performance indicators (KPIs) to track marketing effectiveness and ROI.
✅ Stay ahead of industry trends, competitive landscape, and best practices in healthcare AI digital marketing.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to maximize marketing impact.
🎯 Required Qualifications
Education: Bachelor's Degree (Required)
Experience: 5+ years of experience in B2B marketing in healthcare and AI-driven technology (Required)
Required Skills:
- Proven track record in omnichannel marketing, including social media, email, SMS, and content marketing.
- Strong expertise in marketing automation tools.
- Experience with SEO, SEM, PPC, and paid social campaigns.
- Ability to develop compelling messaging and positioning tailored to different audiences (healthcare providers, administrators, etc.).
- Data-driven mindset with proficiency in analytics tools (Google Analytics, HubSpot, social media insights, etc.).
- Excellent communication and storytelling skills.
- Entrepreneurial mindset with a passion for AI-driven healthcare solutions.
Preferred Skills:
- Experience with CRM platforms (e.g., Salesforce, HubSpot).
- Familiarity with healthcare industry regulations and trends.
- Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).
ASSUMPTION: Candidates should have a strong background in B2B marketing within the healthcare and AI-driven technology sectors to be successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in healthcare and AI-driven technology)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible scheduling and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Integrated Dermatology operates in the medical practices industry, focusing on dermatology care for seniors living in retirement communities.
Company Size: With 51-200 employees, Integrated Dermatology is a mid-sized company where applicants can expect a structured yet collaborative work environment.
Founded: The company was founded in 2005 and has since grown to become a leading national provider of mobile dermatology care.
Company Description:
- Integrated Dermatology is dedicated to providing quality dermatological services to residents in independent retirement, assisted, and skilled nursing communities.
- The company was established in recognition of the need to provide care to residents who may have difficulty leaving their communities or prefer the convenience of on-site services.
- With over a decade of experience and care provided to thousands of communities across the country, Integrated Dermatology aims to make a definitive difference in the lives of its residents.
Company Specialties:
- Dermatology
- Skin disease treatment
- Healthcare services
- Skin cancer and skin screenings
Company Website: http://www.onsitederm.com
ASSUMPTION: Integrated Dermatology's focus on providing care to seniors in retirement communities sets it apart from traditional dermatology practices, offering unique opportunities for marketing and branding.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic decision-making and leadership in marketing efforts.
Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and may oversee junior marketing team members or external agencies.
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or advance to a director-level role.
- Integrated Dermatology's focus on innovation and technology presents opportunities for the Marketing Manager to stay current with industry trends and develop new skills.
- The company's commitment to professional development may provide opportunities for training and certifications to enhance the Marketing Manager's career prospects.
ASSUMPTION: The Marketing Manager's success in this role will depend on their ability to drive results, collaborate effectively with cross-functional teams, and adapt to the evolving healthcare technology landscape.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Boca Raton, Florida
Geographic Context:
- Boca Raton is a suburban city in South Florida, known for its upscale communities, beautiful beaches, and vibrant cultural scene.
- The city offers a high quality of life, with numerous amenities, including shopping, dining, and outdoor recreation opportunities.
- Boca Raton's strategic location makes it an ideal base for serving the Southeast region of the United States.
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate remote work and personal needs
ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while still requiring strong communication and time management skills to succeed in the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager (CMO)
- Final interview with key stakeholders (e.g., product team members, other department heads)
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Data analysis and reporting
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the healthcare and AI-driven technology sectors.
- Demonstrate your understanding of the company's mission and unique value proposition in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability in marketing roles.
ATS Keywords: B2B marketing, omnichannel marketing, social media marketing, email marketing, SMS marketing, content marketing, marketing automation, SEO, SEM, PPC, data analysis, analytics tools, communication skills, storytelling, entrepreneurial mindset, healthcare solutions, AI-driven healthcare
ASSUMPTION: Integrated Dermatology's use of an Applicant Tracking System (ATS) allows for efficient sorting and filtering of candidate applications based on relevant keywords and qualifications.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- CRM platforms (e.g., Salesforce, HubSpot)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The Marketing Manager should be proficient in using various marketing tools and technologies to optimize campaign performance and drive results.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and professionalism
- Accountability and results-driven
Work Style:
- Adaptable and flexible
- Data-driven and analytical
- Creative and strategic
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do you align with Integrated Dermatology's patient-centered care approach in your marketing strategies?
- Can you provide an example of a time when you successfully executed a marketing campaign that required adaptability and quick thinking?
- How do you balance data-driven decision-making with creative innovation in your marketing approach?
ASSUMPTION: Integrated Dermatology values candidates who demonstrate a strong cultural fit, with a passion for patient-centered care, innovation, and collaboration.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously may require strong organizational skills and time management.
- Staying current with industry trends and best practices in healthcare AI digital marketing may necessitate continuous learning and professional development.
- Collaborating effectively with cross-functional teams and external agencies may present communication and coordination challenges.
- Working remotely may require self-motivation, discipline, and strong communication skills to maintain productivity and engagement.
ASSUMPTION: The Marketing Manager should be prepared to address these challenges proactively and leverage their skills and experience to drive success in the role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on driving results through multiple marketing channels in the healthcare and AI-driven technology sectors.
- Integrated Dermatology's unique value proposition and target audience (seniors in retirement communities) present distinct marketing challenges and opportunities compared to other healthcare organizations.
- This role offers a blend of strategic planning, creative execution, and data-driven analysis, providing a well-rounded experience for a marketing professional seeking to advance their career in the healthcare industry.
ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experience align with the specific requirements and challenges of the position.
📝 Sample Projects
- Developing and executing a comprehensive social media marketing strategy to increase brand awareness and engagement among healthcare providers and administrators.
- Creating and implementing an email marketing campaign to promote a new AI-driven dermatology product, leveraging segmentation and automation tools to maximize reach and conversion rates.
- Designing and producing a series of educational videos to showcase Integrated Dermatology's expertise in dermatology care for seniors, optimizing them for SEO and sharing on various marketing channels.
ASSUMPTION: These sample projects demonstrate the Marketing Manager's ability to develop and execute strategic marketing campaigns that drive results and align with the company's goals and values.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- How does Integrated Dermatology measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Integrated Dermatology support work-life balance for its employees, particularly those working remotely?
- Can you provide an example of a marketing challenge the company has faced in the past and how it was addressed?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, particularly in the healthcare and AI-driven technology sectors.
- Prepare for the interview by researching Integrated Dermatology's mission, values, and unique value proposition, as well as the specific challenges and opportunities presented by the role.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
