Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Remote Recruitment

🔹 Location: Cape Town, South Africa

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in marketing, contributing to quarterly strategies and driving performance
• Full-funnel campaign execution, from awareness to action, across multiple channels
• Team management of a small in-house content team, fostering a high-quality, fast-paced culture
• Performance and platform growth, optimizing funnels and improving key metrics
• Brand and content strategy, maintaining a consistent voice and driving organic growth

ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and team leadership. The ideal candidate will have experience in full-funnel marketing and be comfortable managing creatives in a remote setting.

📋 Key Responsibilities

✅ Contribute to the development and execution of quarterly marketing strategies aligned with broader business goals

✅ Report on KPIs, campaign performance, and insights to the senior leadership team

✅ Collaborate with leadership to shape narratives, press initiatives, and growth opportunities

✅ Initiate and manage strategic lead generation partnerships

✅ Develop and oversee educational and value-led content across key themes

✅ Deliver full-funnel marketing that guides audiences from awareness to action

✅ Generate qualified leads across target audiences including landlords, investors, and social housing providers

✅ Lead a small in-house content team, fostering a fast-paced, feedback-driven culture

✅ Drive lead generation through Meta campaigns, social content, and email marketing

✅ Optimize funnels via CRM platforms and internal communities

✅ Deliver performance insights to improve CPL, CAC, engagement, and conversion rates

✅ Maintain a consistent brand voice across LinkedIn, TikTok, Instagram, Facebook, and website

✅ Lead SEO and AI-driven discoverability strategies for organic growth

✅ Oversee production of case studies, newsletters, guides, and webinars

✅ Support development of thought leadership, investor communication, and public-facing media

ASSUMPTION: This role requires a mix of strategic planning, hands-on campaign execution, and team management. The ideal candidate will be comfortable wearing multiple hats and driving results across various marketing channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years in full-funnel marketing, ideally in property, impact-led, or investment sectors

Required Skills:

• Proven expertise in CRM platforms (HubSpot or Go High Level) and Meta advertising
• Confident communicator with strong analytical and reporting capabilities
• Creative instincts with a strong grasp of video-first platforms (Instagram Reels, TikTok, YouTube Shorts)
• Fast learner with a collaborative and adaptable mindset
• Strong leadership skills with the ability to manage creatives in a remote setting

Preferred Skills:

• Experience in property, real estate, or social housing sectors
• Familiarity with UK property law or the Renters' Rights Bill
• Skills in video editing or digital asset creation
• Community or membership platform experience

ASSUMPTION: Given the remote nature of this role, strong communication and leadership skills are crucial. The ideal candidate will have experience in full-funnel marketing and be comfortable managing creatives in a remote setting.

💰 Compensation & Benefits

Salary Range: The salary for this role is negotiable. Based on industry standards for a Marketing Manager role in South Africa with 3-5 years of experience, the estimated salary range is ZAR 600,000 - 900,000 per year.

Benefits:

• Remote work flexibility
• Opportunity to work with a purpose-led organization
• Chance to lead a small team and drive strategic marketing decisions

Working Hours: Full-time, with a flexible schedule and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills. Benefits may include remote work flexibility, opportunities for professional growth, and the chance to work with a purpose-led organization.

📌 Applicant Insights

🔍 Company Context

Industry: Remote Recruitment operates as a full-service employment agency, providing recruitment and staffing services for UK-based companies. They specialize in sourcing talent for various fields, including marketing, sales, and administration.

Company Size: Remote Recruitment is a small company with 11-50 employees. This size allows for a more agile and flexible work environment, with opportunities for close collaboration and impact.

Founded: Remote Recruitment was founded in 2018 and has since grown to become a trusted partner for UK-based companies seeking remote talent.

Company Description:

• Remote Recruitment assists UK-based companies in finding the best talent for their needs
• They operate as a full-service employment agency, handling the entire recruitment process
• Specialist fields include marketing specialists, sales, and assistants/admin

Company Specialties:

• Recruitment
• Management
• Communication
• Business
• Administration
• Payroll

Company Website: https://linktr.ee/remote.recruitment

ASSUMPTION: Remote Recruitment's focus on remote work and their role as a recruitment agency make them an attractive option for candidates seeking flexible, international opportunities.

📊 Role Analysis

Career Level: This role is a senior leadership position, ideal for a dynamic marketing professional ready to influence strategic decisions and lead from the front.

Reporting Structure: The Marketing Manager will report directly to the senior leadership team and oversee a small in-house content team.

Work Arrangement: This role is remote, with the ideal candidate located in Cape Town, South Africa. However, Remote Recruitment is open to considering candidates from other locations within South Africa.

Growth Opportunities:

• Potential to shape the brand's voice and oversee a small content team
• Chance to drive real-world impact in the property and social good sectors
• Opportunity to collaborate with leadership and contribute to strategic decisions

ASSUMPTION: This role offers significant growth opportunities, allowing the right candidate to make a substantial impact on the organization's marketing efforts and overall mission.

🌍 Location & Work Environment

Office Type: Remote work, with the option to work from home or a co-working space

Office Location(s): Cape Town, South Africa

Geographic Context:

• Cape Town is the second-most populous city in South Africa and is known for its natural beauty, vibrant culture, and diverse communities
• The city offers a high quality of life, with a mix of urban and outdoor activities
• Cape Town is a major economic hub, with a strong focus on technology, finance, and creative industries

Work Schedule: Full-time, with a flexible schedule and the ability to work remotely

ASSUMPTION: Cape Town's vibrant culture, diverse communities, and high quality of life make it an attractive location for remote workers. The flexible work schedule allows for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the senior leadership team
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and campaign execution
• Leadership skills and team management
• Communication and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your full-funnel marketing experience and leadership skills
• Be prepared to discuss your approach to strategic marketing, campaign execution, and team management
• Demonstrate your understanding of the property and social good sectors, and how your skills and experience align with the organization's mission

ATS Keywords: Full-Funnel Marketing, Lead Generation, CRM Platforms, Meta Advertising, Content Strategy, SEO, Performance Marketing, Team Management, Property Sector, Social Good

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing strategy, campaign execution, and leadership skills. Candidates should be prepared to demonstrate their understanding of the property and social good sectors and how their skills and experience align with the organization's mission.

🛠️ Tools & Technologies

• CRM platforms: HubSpot or Go High Level
• Meta advertising platforms
• Video-first platforms: Instagram Reels, TikTok, YouTube Shorts
• SEO tools: Google Search Console, SEMrush, Ahrefs
• Project management tools: Asana, Trello, or similar

ASSUMPTION: The ideal candidate will have experience with CRM platforms, Meta advertising, and video-first platforms. Familiarity with SEO tools and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Purpose-led: Remote Recruitment is committed to making a positive impact through its work
• Collaborative: The company values open communication and close collaboration among team members
• Adaptable: Remote Recruitment is open to new ideas and approaches, and encourages its team members to be flexible and innovative

Work Style:

• Remote work: The company offers flexible work arrangements, allowing team members to work from home or a co-working space
• Agile: Remote Recruitment operates in an agile manner, with a focus on quick decision-making and continuous improvement
• Results-driven: The company values outcomes and impact, and encourages its team members to focus on delivering results

Self-Assessment Questions:

• Do you share Remote Recruitment's commitment to making a positive impact through its work?
• Are you comfortable working in a remote, agile environment and collaborating with team members across different time zones?
• Do you have a results-driven approach to your work, and are you comfortable taking initiative and driving outcomes?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Remote Recruitment, sharing the company's commitment to making a positive impact, collaborating effectively in a remote environment, and driving results.

⚠️ Potential Challenges

• The role may require occasional travel to the UK for meetings and events
• The fast-paced nature of the role may require occasional work outside of standard business hours
• The role may involve managing team members across different time zones, requiring strong communication and time management skills
• The property and social good sectors may present unique challenges, requiring the candidate to be adaptable and responsive to changing circumstances

ASSUMPTION: The ideal candidate will be comfortable with the potential challenges of the role, including occasional travel, a fast-paced work environment, and the need to manage team members across different time zones. They will also be adaptable and responsive to the unique challenges of the property and social good sectors.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position, but with a focus on driving real-world impact in the property and social good sectors
• The role offers the opportunity to lead a small team and shape the brand's voice, making it a unique opportunity for a dynamic marketing professional
• The role is ideal for a candidate seeking to make a significant impact in a purpose-led organization, with opportunities for growth and development

ASSUMPTION: This role is similar to a Marketing Manager position, but with a unique focus on driving real-world impact in the property and social good sectors. The role offers the opportunity to lead a small team and shape the brand's voice, making it an attractive option for a dynamic marketing professional seeking to make a significant impact in a purpose-led organization.

📝 Sample Projects

• Develop and execute a multi-channel marketing campaign to generate qualified leads for a new property development
• Lead a team to produce a series of educational videos showcasing the benefits of investing in social housing projects
• Analyze campaign performance data to optimize funnels and improve key metrics, such as CPL and CAC

ASSUMPTION: The ideal candidate will have experience with similar projects, demonstrating their ability to develop and execute multi-channel marketing campaigns, lead teams to produce high-quality content, and analyze performance data to optimize funnels and improve key metrics.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role, and how it might vary depending on the project or campaign?
• How does the senior leadership team support the Marketing Manager in driving strategic decisions and executing campaigns?
• What opportunities are there for professional growth and development within the company?
• How does the company measure the success of its marketing efforts, and how does the Marketing Manager contribute to these metrics?
• What is the company's approach to work-life balance, and how does it support its team members in maintaining a healthy work-life balance?

ASSUMPTION: The ideal candidate will be prepared to ask insightful questions about the role, the company, and the team, demonstrating their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your full-funnel marketing experience and leadership skills
• Be prepared to discuss your approach to strategic marketing, campaign execution, and team management
• Demonstrate your understanding of the property and social good sectors, and how your skills and experience align with the organization's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.