Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: EisnerAmper

🔹 Location: Dallas, TX (with remote flexibility)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Hybrid (on-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to support firm-wide growth and enhance brand image
• Creating high-impact, engaging content for various industry and service lines across multiple channels
• Collaborating with cross-functional teams to align marketing activities with group strategies
• Managing group pipeline reporting and supporting sales enablement
• Monitoring content performance and adjusting strategies based on data insights

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. Experience in professional services or accounting is a plus but not required.

📋 Key Responsibilities

✅ Develop and execute content marketing strategies to support firm-wide growth and enhance brand image

✅ Create engaging, high-quality content for various industry and service lines across multiple channels, including articles, eBooks, whitepapers, case studies, collateral, landing page copy, ad copy, emails, podcasts, and video scripts

✅ Facilitate group meetings to align marketing activities with group strategies and maximize firm-wide impact

✅ Manage group pipeline reporting and support sales enablement

✅ Collaborate with marketing colleagues to publish and promote content across multiple platforms

✅ Maintain consistency of messaging, adhering to brand guidelines and best practices

✅ Monitor content performance and adjust strategies based on data insights, including SEO best practices

✅ Proofread marketing documents for spelling, grammar, and layout, maintaining accuracy and clarity

✅ Manage marketing projects, ensuring milestones and deadlines are met

✅ Collaborate with subject matter experts to gather information and translate technical material into accessible content for various audiences

✅ Assist in developing and executing strategic marketing plans, campaigns, and programming to support growth

✅ Support events/webinars, including content development for invites, announcements, collateral, and email marketing

✅ Maintain marketing industry leads, track ROI and touchpoints, and analyze data to uncover actionable insights

✅ Conduct industry and/or list research

✅ Update and maintain marketing materials, including brochures and presentations

ASSUMPTION: This role requires a strong understanding of content marketing principles, SEO, and digital marketing strategies. Experience using project management software and advanced Excel skills are preferred.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, journalism, business administration, or a related field

Experience: 5+ years of content marketing experience

Required Skills:

• Exceptional writing, editing, and proofreading skills
• Strong project management and organizational skills
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively
• Strong knowledge of market research techniques and databases
• Ability to translate technical materials into accessible content
• Experience with MS Office Suite; advanced Excel skills a plus
• Experience with marketing software and online applications (CRM, social media, etc.) a plus
• Ability to travel to in-person meetings/events

Preferred Skills:

• Knowledge of accounting, tax, or other professional services
• Strong understanding of content marketing principles, SEO, and digital marketing strategies
• Experience using project management software

ASSUMPTION: Preferred qualifications include knowledge of accounting or tax services, exceptional writing skills, and strong project management abilities. Experience with marketing software and online applications is a plus.

💰 Compensation & Benefits

Salary Range: $85,000 - $120,000 per year (based on experience level and industry standards for marketing managers in Texas)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for marketing managers in Texas. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting and professional services

Company Size: Mid-sized (1,001-5,000 employees)

Founded: 1991 (as Eisner & Company LLP)

Company Description:

• EisnerAmper is one of the largest accounting, tax, and business advisory firms in the world
• The firm provides a complete menu of service offerings to clients in all business sectors
• EisnerAmper is comprised of EisnerAmper LLP, a licensed independent CPA firm, and Eisner Advisory Group LLC, an alternative practice structure

Company Specialties:

• Accounting
• Audit
• Advisory
• Tax
• and Business Consulting

Company Website: eisneramper.com

ASSUMPTION: EisnerAmper is a well-established firm with a strong reputation in the accounting and professional services industry. The company offers a wide range of services to clients in various business sectors.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: The Marketing Manager will report directly to the Director of Marketing and collaborate with various practice group leaders and subject matter experts

Work Arrangement: Hybrid (on-site and remote work) with flexible work arrangements

Growth Opportunities:

• Potential career progression to Senior Marketing Manager or Director of Marketing
• Opportunities to lead strategic growth initiatives within specific practice groups
• Chance to gain experience in a dynamic, fast-growing firm with a strong focus on innovation and client service

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including potential career progression and the chance to gain experience in a dynamic, fast-growing firm.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open work areas and private offices

Office Location(s): 16800 N Dallas Pkwy, Suite 240, Dallas, TX 75248

Geographic Context:

• Dallas is the fourth most populous city in the United States and the largest city in the state of Texas
• The city is known for its diverse economy, with significant contributions from industries such as defense, energy, healthcare, and professional services
• Dallas offers a mix of urban and suburban living options, with a variety of neighborhoods to choose from

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: Dallas offers a diverse economy and a mix of urban and suburban living options, providing a high quality of life for residents.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Director of Marketing and relevant practice group leaders
• Final round interview with the Chief Marketing Officer
• Background check and offer

Key Assessment Areas:

• Writing and editing skills
• Project management and organizational skills
• Communication and interpersonal skills
• Understanding of content marketing principles, SEO, and digital marketing strategies
• Ability to work independently and collaboratively

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide specific examples of your content marketing experience and achievements
• Demonstrate your understanding of the accounting and professional services industry
• Showcase your ability to work collaboratively and manage multiple projects simultaneously
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Content Marketing, Writing, Editing, Project Management, SEO, Digital Marketing, Collaboration, Marketing Software, CRM, Marketing Manager, Professional Services, Accounting, Tax, Advisory

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences. Following up with the hiring manager after the interview is a strategic way to express interest in the role.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Advanced Excel
• Marketing software and online applications (CRM, social media, etc.)
• Project management software
• Content management systems (CMS)
• Search engine optimization (SEO) tools
• Email marketing platforms

ASSUMPTION: Experience with marketing software and online applications, project management software, and content management systems is preferred for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Teamwork
• Innovation
• Client focus

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible
• Strong communication and interpersonal skills
• Ability to manage multiple projects simultaneously

Self-Assessment Questions:

• Do you align with EisnerAmper's core values, particularly integrity, expertise, and client focus?
• Are you comfortable working in a dynamic, fast-paced environment with changing priorities?
• Do you have strong communication and interpersonal skills, with the ability to collaborate effectively with various teams?
• Are you proactive and results-driven, with a proven track record of managing multiple projects simultaneously?

ASSUMPTION: EisnerAmper values candidates who align with their core values, particularly integrity, expertise, and client focus. Strong communication and interpersonal skills, as well as the ability to manage multiple projects simultaneously, are essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously may require strong organizational skills and time management
• Working with various practice group leaders and subject matter experts may require strong communication and interpersonal skills
• Keeping up with industry trends and best practices in content marketing may require continuous learning and development
• Balancing on-site and remote work may require strong self-motivation and time management skills

ASSUMPTION: This role may present challenges related to managing multiple projects simultaneously, working with various teams, and balancing on-site and remote work. Strong organizational skills, communication skills, and self-motivation are essential for success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on content marketing and requires a strong understanding of SEO and digital marketing strategies
• This role offers the opportunity to work with various practice group leaders and subject matter experts, providing exposure to a wide range of industries and services
• Career progression in this role may lead to senior marketing management or director-level positions within the firm

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing roles, with a focus on content marketing, exposure to various industries, and potential career progression.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for the Compensation Resources practice group, including articles, eBooks, whitepapers, case studies, and collateral
• Creating a series of webinars and related content for the Construction industry group, focusing on industry trends and best practices
• Managing the content development and promotion for a major event or conference, including invites, announcements, collateral, and email marketing

ASSUMPTION: Sample projects for this role may include developing comprehensive content marketing strategies, creating webinar series, and managing event content development and promotion.

❓ Key Questions to Ask During Interview

• How does this role support the firm's strategic growth initiatives?
• What are the key priorities for this role in the first 90 days?
• How does the marketing team collaborate with other departments, such as sales and business development?
• What opportunities are there for professional development and growth within the marketing team?
• How does EisnerAmper support work-life balance for its employees?

ASSUMPTION: Asking strategic and thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://eisneramper.wd1.myworkdayjobs.com/EisnerAmper_External/job/Dallas/Marketing-Manager_Req-7468
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your content marketing experience and achievements
• Research the accounting and professional services industry to demonstrate your understanding
• Practice your interview skills and be prepared to discuss your qualifications and career goals
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.