📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Cushman & Wakefield
🔹 Location: Chicago, Illinois, USA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies in collaboration with business leaders
- Creating and managing marketing projects across various channels
- Writing sales collateral, thought leadership content, and other marketing materials
- Analyzing and measuring marketing success against benchmarks and goals
ASSUMPTION: This role requires a strong understanding of B2B marketing, exceptional communication skills, and the ability to work independently.
📋 Key Responsibilities
✅ Partner with business leaders to develop and execute marketing strategies that elevate Cushman & Wakefield's vision, expertise, products, and capabilities
✅ Build strong relationships with business line leaders to enact successful marketing strategies that support business priorities
✅ Write sales collateral, thought leadership content, and other marketing materials for various audiences and channels
✅ Collaborate with marketing COEs and vendors to deliver strategic marketing initiatives
✅ Analyze and measure marketing success against benchmarks and goals
✅ Serve as a thought leader by maintaining a strong understanding of the business, including key trends, competitor offerings, client needs, and opportunities
✅ Optimize marketing spend and ensure overall achievement of financial and other targets using a robust set of key performance indicators
✅ Provide oversight and direction, ensuring global standards are applied, and brand positioning is supported for all marcom activities
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree preferably in marketing, communications, journalism, or a similar field
Experience: 5-7 years of marketing, communications, or content writing experience, with a preference for commercial real estate experience and a requirement for B2B experience supporting professional services
Required Skills:
- Exceptional written and oral communication skills
- Exceptional project leadership and organizational skills
- Ability to interface and communicate with internal clients
- Strong track record of authoring business collateral and content
- Ability to independently achieve successful outcomes with minimal supervision
- Proficiency in Microsoft Office Suite and general knowledge of Adobe Creative Suite
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
- Knowledge of marketing analytics tools
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools, CRM systems, and marketing analytics tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $85,000.00 - $100,000.00 per year
Benefits:
- Health, vision, and dental insurance
- Flexible spending accounts and health savings accounts
- Retirement savings plans
- Life and disability insurance
- Paid and unpaid time away from work
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for marketing managers with 5-7 years of experience in the commercial real estate industry.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees
Founded: 1917
Company Description:
- Cushman & Wakefield is a global commercial real estate services leader with 52,000 professionals worldwide
- The company is committed to driving the industry forward for its clients, colleagues, and communities
- Cushman & Wakefield offers a wide range of services, including agency leasing, global occupier services, asset services, investment management, capital markets, project & development services, facility services, tenant representation, and valuation & advisory
Company Specialties:
- Agency Leasing
- Global Occupier Services
- Asset Services
- Investment Management
- Capital Markets
- Project & Development Services
- Facility Services
- Tenant Representation
- Valuation & Advisory
Company Website: www.cushmanwakefield.com
ASSUMPTION: Cushman & Wakefield's extensive global presence and wide range of services make it an attractive employer for marketing professionals seeking international exposure and diverse project experience.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Global Head of Marketing and Communications
Work Arrangement: Hybrid (On-site and Remote)
Growth Opportunities:
- Potential to work on high-profile, global marketing campaigns
- Opportunity to collaborate with diverse teams across the organization
- Possibility to advance to a senior marketing role or management position
ASSUMPTION: This role offers significant growth potential for marketing professionals looking to expand their skills and take on more responsibility.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and Remote)
Office Location(s): Chicago, Illinois, USA (with remote flexibility)
Geographic Context:
- Chicago is a major commercial real estate hub, offering ample networking opportunities
- The city is known for its vibrant culture, diverse neighborhoods, and strong job market
- Cushman & Wakefield's global presence provides opportunities for international travel and collaboration
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement and flexible hours provide a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the global head of marketing and communications
- Final interview with the regional marketing leader
Key Assessment Areas:
- Marketing strategy and planning
- Content creation and management
- Project management and organization
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've led, including results and metrics
- Research Cushman & Wakefield's marketing efforts and be prepared to discuss how you can contribute to their success
ATS Keywords: Marketing strategy, content creation, project management, collaboration, B2B marketing, commercial real estate, global marketing
ASSUMPTION: Applicants should emphasize their marketing strategy and project management skills, as well as their ability to work collaboratively with diverse teams.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and marketing analytics tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive in a results-driven, accountable work culture?
ASSUMPTION: Applicants should assess their fit with Cushman & Wakefield's values and work style, as well as their ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams across different time zones
- Keeping up with industry trends and best practices
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: Applicants should be prepared to manage multiple projects, work collaboratively with diverse teams, and adapt to changes in marketing strategies and priorities.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager role in a professional services firm, but with a focus on the commercial real estate industry
- Cushman & Wakefield's global presence offers more international exposure and collaboration opportunities than smaller, regional firms
- This role may have more responsibility and autonomy than a similar role in a larger, more bureaucratic organization
ASSUMPTION: Applicants should consider the unique aspects of this role, such as its industry focus, global presence, and potential for growth and autonomy.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new service line
- Creating and managing a content marketing strategy to establish thought leadership in the commercial real estate industry
- Collaborating with business leaders to create and distribute sales collateral for a major client pitch
ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and their results.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Cushman & Wakefield?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Cushman & Wakefield support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Cushman & Wakefield's work environment and culture support work-life balance?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've led, including results and metrics
- Research Cushman & Wakefield's marketing efforts and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
