Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Topsort

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns across digital, content, and event channels
• Partnering with sales and product teams to craft messaging and assets that drive conversion
• Creating high-impact content that reflects Topsort’s voice and value
• Planning and managing Topsort’s presence at key industry events and conferences
• Analyzing performance metrics, reporting on ROI, and continuously iterating for growth
• Shaping and evolving Topsort’s brand narrative and product positioning in the global market

ASSUMPTION: This role requires a creative, analytical, and hands-on marketer who thrives in fast-paced environments and loves turning big ideas into measurable results.

📋 Key Responsibilities

✅ Lead and execute integrated marketing campaigns across digital, content, and event channels to support pipeline growth and customer engagement

✅ Partner closely with sales and product teams to craft messaging and assets that speak to customer pain points and drive conversion

✅ Develop and maintain high-impact content — case studies, blog posts, ads, landing pages — that reflects Topsort’s voice and value

✅ Plan and manage Topsort’s presence at key industry events and conferences

✅ Own performance metrics across campaigns, report on ROI, and continuously iterate for growth

✅ Help shape and evolve Topsort’s brand narrative and product positioning in the global market

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in marketing, ideally in tech, SaaS, or adtech; retail media experience is a bonus

Required Skills:

• Strong grasp of full-funnel marketing and experience managing both strategy and hands-on execution
• Strong written and verbal communication skills with an eye for storytelling and positioning
• Proven ability to manage multiple projects and stakeholders across functions
• Comfortable using data to guide decisions and optimize results
• Proactive, self-starting mindset
• Fluency in English; additional language skills are a plus

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with A/B testing and optimization techniques
• Experience working with remote teams

ASSUMPTION: Candidates should have a proven track record of driving results in a fast-paced, dynamic environment and be comfortable working with a high degree of autonomy.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the tech industry in Boston, MA)

Benefits:

• Flexible PTO schedule with floating holidays
• Working equipment of your choice
• Meditation app subscription
• Birthday and anniversary celebrations

Working Hours: Full-time position with standard business hours, but may require occasional travel for team meetings, client visits, and events

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Topsort operates in the technology, information, and internet industry, focusing on advertising and marketplace monetization

Company Size: Topsort has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact

Founded: Topsort was founded in 2021, making it a relatively new company with rapid growth potential

Company Description:

• Topsort is the leading Retail Media Infrastructure company, supporting omni-channel retailers, marketplaces, and delivery apps across more than 40 countries worldwide
• The company prioritizes its customers, focuses on innovative products, and adheres to a privacy-by-design ad monetization framework
• Topsort’s solutions leverage advanced AI and machine learning technology, making Silicon Valley’s advertising expertise accessible to all through user-friendly, high-performance products

Company Specialties:

• Advertising
• Sponsored Listings
• Auction-based Advertising
• Marketplace Monetization
• Banner Ads
• Sponsored Search
• Sponsored Brands
• Sponsored Products
• Ad Platform
• Ad Server
• Autobidding
• Retail Media
• eCommerce Advertising
• Native Ads
• Ad Infrastructure
• Retail Media API
• Advertising API
• Ad Server API
• Bidless Advertising
• SaaS
• Machine Learning
• Artificial Intelligence
• Retail Media
• Ad Infrastructure
• And Marketplace Technology

Company Website: http://www.topsort.com

ASSUMPTION: Topsort’s focus on innovation, customer-centric approach, and use of advanced technology make it an attractive place for marketing professionals looking to grow their careers in the tech industry.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with the potential for management responsibilities in the future

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including sales, product, and design

Work Arrangement: This role is remote-friendly, with the option to work from one of Topsort’s global hubs or remotely from another location

Growth Opportunities:

• As Topsort continues to grow, there will be opportunities for the Marketing Manager to take on additional responsibilities and advance their career within the company
• The company encourages internal mobility and provides opportunities for employees to explore different roles and functions
• Topsort offers a flexible PTO schedule, allowing employees to maintain a healthy work-life balance

ASSUMPTION: Given Topsort’s rapid growth and focus on employee development, this role offers significant opportunities for career growth and advancement.

🌍 Location & Work Environment

Office Type: Topsort has global hubs in Menlo Park, Boston, Santiago Chile, Sao Paulo Brazil, Barcelona Spain, and Sydney Australia, with remote work options available

Office Location(s): Boston, Massachusetts, United States

Geographic Context:

• Boston is a major hub for technology and innovation, providing ample opportunities for networking and professional growth
• The city offers a high quality of life, with a vibrant cultural scene, excellent education options, and a diverse population
• Boston has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Standard business hours with occasional travel for team meetings, client visits, and events

ASSUMPTION: Topsort’s global hubs and remote work options provide employees with the flexibility to work in an environment that best suits their needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Behavioral and skills-based interview with the hiring manager
• Final interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional collaboration and stakeholder management
• Data-driven decision making and performance analysis
• Cultural fit and alignment with Topsort’s values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and achievements relevant to this role
• Be prepared to discuss your approach to marketing strategy, campaign development, and performance analysis
• Demonstrate your ability to work effectively with cross-functional teams and manage multiple projects
• Showcase your understanding of Topsort’s mission and values, and how your personal values align with the company’s

ATS Keywords: Marketing strategy, campaign development, performance analysis, cross-functional collaboration, stakeholder management, data-driven decision making, cultural fit

ASSUMPTION: Topsort’s interview process is designed to assess the candidate’s skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• Content creation tools (e.g., Canva, Adobe Creative Suite, Google Docs)

ASSUMPTION: Topsort uses a variety of tools and technologies to streamline workflows, improve collaboration, and drive results. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Topsort prioritizes its customers and focuses on delivering innovative products and exceptional experiences
• Innovative: The company encourages creativity, experimentation, and continuous learning
• Collaborative: Topsort fosters a collaborative and inclusive work environment, where employees support and learn from one another
• Data-driven: The company uses data to inform decision-making and optimize results
• Adaptable: Topsort embraces change and encourages employees to be flexible and responsive to new challenges and opportunities

Work Style:

• Fast-paced: Topsort operates in a fast-paced environment, with a focus on executing quickly and efficiently
• Results-driven: The company prioritizes results and holds employees accountable for delivering measurable impact
• Data-driven: Topsort uses data to inform decision-making and optimize results, with a focus on continuous improvement
• Collaborative: The company fosters a collaborative work environment, with a focus on cross-functional collaboration and teamwork
• Adaptable: Topsort embraces change and encourages employees to be flexible and responsive to new challenges and opportunities

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
• Are you comfortable using data to guide decision-making and continuously iterating on campaigns and strategies?
• Do you enjoy working collaboratively with cross-functional teams and stakeholders to drive results?
• Are you comfortable working remotely and managing your time and priorities independently?
• Do you embrace change and adapt easily to new challenges and opportunities?

ASSUMPTION: Topsort’s values and work style require candidates who are comfortable working in a fast-paced, collaborative, and data-driven environment, with a focus on delivering results and embracing change.

⚠️ Potential Challenges

• Topsort is a rapidly growing company, which can sometimes lead to a fast-paced and unpredictable work environment
• The company operates globally, which can require occasional travel and working with teams across different time zones
• The marketing team may be required to work on multiple projects simultaneously, which can be challenging for some individuals
• Topsort’s focus on data-driven decision-making can sometimes lead to a high degree of accountability and pressure to deliver results

ASSUMPTION: While Topsort offers many opportunities for growth and development, candidates should be prepared to work in a fast-paced, high-pressure environment and manage their time and priorities effectively.

📈 Similar Roles Comparison

• Marketing Manager (Topsort) vs. Senior Marketing Manager (Tech Company X):
• Topsort is a smaller, faster-growing company, offering more opportunities for career growth and advancement
• Tech Company X is a larger, more established company, with a more structured and hierarchical organization
• Topsort places a greater emphasis on innovation, experimentation, and continuous learning
• Tech Company X has a more established brand and customer base, with a greater focus on maintaining market share and defending against competitors
• Marketing Manager (Topsort) vs. Marketing Specialist (Advertising Agency):
• Topsort offers a broader range of responsibilities and opportunities for career growth and advancement
• Advertising Agency roles are often more specialized and focused on specific aspects of marketing, such as media planning, creative development, or account management
• Topsort provides a more stable and predictable work environment, with a focus on long-term career development
• Advertising Agency roles can be more project-based and unpredictable, with a greater emphasis on short-term client relationships and project deliverables
• Marketing Manager (Topsort) vs. Product Marketing Manager (Software Company Y):
• Topsort’s marketing focus is on brand awareness, customer engagement, and product adoption, with a greater emphasis on creative storytelling and messaging
• Software Company Y’s marketing focus is on product positioning, market segmentation, and competitive differentiation, with a greater emphasis on data-driven analysis and market research
• Topsort operates in the advertising and marketplace monetization industry, with a focus on retail media and e-commerce advertising
• Software Company Y operates in the software industry, with a focus on enterprise software solutions and SaaS products

ASSUMPTION: Topsort’s Marketing Manager role offers a unique blend of strategic planning, creative execution, and data-driven analysis, with a focus on driving brand awareness, customer engagement, and product adoption in the advertising and marketplace monetization industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product or feature, including digital advertising, content marketing, and event marketing components
• Conducting market research and competitive analysis to inform product positioning and messaging strategy
• Creating and maintaining a content calendar and editorial schedule, including blog posts, case studies, and other marketing collateral
• Managing relationships with external vendors, agencies, and partners to execute marketing campaigns and events
• Analyzing campaign performance data and optimizing strategies to improve ROI and drive results

ASSUMPTION: Topsort’s Marketing Manager role involves a mix of strategic planning, creative execution, and data-driven analysis, with a focus on driving brand awareness, customer engagement, and product adoption in the advertising and marketplace monetization industry.

❓ Key Questions to Ask During Interview

• Can you describe the company’s marketing strategy and how this role fits into that overall plan?
• How does the marketing team collaborate with other departments, such as sales and product, to drive results and achieve company goals?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Topsort support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Topsort approach diversity, equity, and inclusion, and what initiatives are in place to support these values?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company’s culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and achievements relevant to this role
• Prepare a portfolio or examples of your marketing work, including campaigns, content, and other relevant projects
• Research Topsort’s mission, values, and company culture, and be prepared to discuss how your personal values align with the company’s
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.