Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Royal Enfield

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: On-site

🔹 Category: Motor Vehicle Manufacturing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for Royal Enfield's EV business
• Improving brand awareness and driving targeted marketing initiatives
• Collaborating with cross-functional teams for product launches and customer relationship programs
• Staying updated on industry developments and government regulations related to EVs

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Responsible for annual marketing plan, keeping in view target customer segments, marketing budget, and overall business plan

✅ Leads the design of EV marketing strategies and campaigns across ATL/BTL and direct channels

✅ Defines media plan and channel strategy for all campaigns, obtaining necessary inputs and sign-offs from stakeholders

✅ Works closely with the Brand Manager to formulate and lead targeted marketing programs for new product launches and expansions

✅ Engages with EV forums, conferences, and government initiatives to stay updated on industry developments and identify opportunities for collaboration and growth

✅ Provides inputs to the business head for defining the size of opportunity based on target customer data and CRM analysis

✅ Leads customer relationship programs and key initiatives in association with dealership senior management

✅ Monitors customer relations initiatives and provides guidance to ensure high effectiveness of CR programs and initiatives at dealerships

✅ Works cross-functionally with design, analytics, product, research, and engineering to define technology, messaging, strategy, and data models in the CRM space

✅ Leads insight-led customer experience management across all digital activities and integrates with other marketing initiatives

✅ Stays informed about government policies, regulations, and incentives related to EVs, ensuring compliance and leveraging opportunities to promote EV adoption

ASSUMPTION: This role requires a deep understanding of Electric Vehicle (EV) technology and market trends, as well as strong analytical skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 5-10 years of experience in marketing, with a focus on EV or related industries.

Required Skills:

• Proven experience in developing and executing marketing strategies
• Strong analytical skills and data-driven decision-making
• Excellent communication and stakeholder management skills
• Deep understanding of Electric Vehicle (EV) technology and market trends
• Experience working with CRM systems and data analysis tools
• Ability to work effectively in a cross-functional team environment

Preferred Skills:

• Experience in the automotive industry, specifically with motorcycles or EVs
• Familiarity with government regulations and incentives related to EVs
• Proven track record of driving brand awareness and customer engagement

ASSUMPTION: Candidates with experience in marketing, strong analytical skills, and a deep understanding of EV technology are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level marketing manager with 5-10 years of experience in the automotive industry)

Benefits:

• Health insurance and retirement benefits
• Employee discounts on Royal Enfield products
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager with the required experience. Actual compensation may vary based on factors such as the candidate's qualifications, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Royal Enfield operates in the Motor Vehicle Manufacturing industry, focusing on the production of motorcycles. The company is known for its classic and retro-styled motorcycles, as well as its more recent foray into the Electric Vehicle (EV) market.

Company Size: Royal Enfield is a mid-sized company with approximately 5,000-10,000 employees globally. This size allows for a more agile and innovative work environment, with opportunities for growth and career advancement.

Founded: Royal Enfield was founded in 1901 and is one of the oldest motorcycle brands in continuous production. The company has a rich history and a strong legacy in the motorcycle industry.

Company Description:

• Royal Enfield is a division of Eicher Motors Limited and is headquartered in Gurgaon, India, with manufacturing facilities in Chennai and technical centers in India and the UK.
• The company operates in over 60 countries worldwide, with more than 3,000 retail touchpoints and five CKD units in Argentina, Brazil, Colombia, Nepal, and Thailand.
• Royal Enfield is committed to creating unique and distinctive modern classic bikes that cater to the mid-sized motorcycle segment in India and globally.

Company Specialties:

• Motorcycles
• Rides
• Motorcycling Gear
• Riding Community
• Motorcycling
• Legacy
• History
• Modern Classic
• Retro Motorcycles
• Bullet 350
• Classic 350
• Himalayan 411
• Meteor 350
• Scram 411
• Continental GT 650
• Interceptor 650
• Hunter 350
• Super Meteor 650

Company Website: https://www.royalenfield.com/

ASSUMPTION: Royal Enfield's rich history, strong brand, and global presence make it an attractive employer in the motorcycle industry. The company's focus on creating unique and distinctive motorcycles provides opportunities for innovation and creativity.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Manager reports directly to the Group Manager - EV Business Development Lead.

Work Arrangement: This is an on-site position, with the primary work location being the company's office in Chennai, Tamil Nadu, India.

Growth Opportunities:

• As Royal Enfield continues to expand its EV business, there may be opportunities for the Marketing Manager to take on additional responsibilities or lead new initiatives.
• The company's global presence and diverse product portfolio provide opportunities for career growth and development within the organization.
• Royal Enfield's commitment to innovation and continuous improvement creates an environment that encourages professional growth and learning.

ASSUMPTION: The Marketing Manager role at Royal Enfield offers opportunities for career growth and development, both within the company and in the broader motorcycle and EV industries.

🌍 Location & Work Environment

Office Type: Royal Enfield's office in Chennai is a modern, professional workspace that fosters collaboration and innovation.

Office Location(s): Royal Enfield's Chennai office is located at Thiruvottiyur High Road, Thiruvottiyur, Chennai, Tamil Nadu 600019, India.

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage, historical landmarks, and vibrant food scene.
• The city is also a major hub for the automotive industry in India, with a strong presence of both domestic and international companies.
• Chennai's tropical climate and proximity to the coast make it an ideal location for testing and developing Electric Vehicles (EVs) and their charging infrastructure.

Work Schedule: The work schedule for this role is Monday to Friday, with standard office hours. However, the Marketing Manager may be required to work occasional overtime or be on call as needed to support marketing campaigns or events.

ASSUMPTION: Royal Enfield's office in Chennai provides a modern, professional work environment that fosters collaboration and innovation. The city's rich cultural heritage and strong automotive industry presence make it an ideal location for the Marketing Manager role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Stakeholder management and communication
• Industry knowledge and EV technology expertise
• Cultural fit and alignment with Royal Enfield's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, especially in the EV or automotive industries.
• Demonstrate your understanding of Royal Enfield's products, brand, and market position in your application materials.
• Prepare for interview questions related to your marketing strategy, data analysis, and stakeholder management skills, as well as your knowledge of the EV industry and Royal Enfield's products.

ATS Keywords: Marketing strategy, campaign development, data analysis, stakeholder management, EV technology, automotive industry, Royal Enfield, brand awareness, customer engagement, government regulations, market trends

ASSUMPTION: Royal Enfield's interview process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit with the company's values. Successful candidates will demonstrate a strong understanding of the EV industry and Royal Enfield's products, as well as excellent communication and stakeholder management skills.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The Marketing Manager role at Royal Enfield requires proficiency in CRM software, marketing automation tools, data analysis tools, and project management tools. Familiarity with design tools may also be beneficial for creating visually appealing marketing materials.

👔 Cultural Fit Considerations

Company Values:

• Passion for motorcycling
• Pursuit of excellence
• Respect for the individual
• Integrity and fairness
• Collaboration and teamwork

Work Style:

• Agile and innovative
• Data-driven decision-making
• Collaborative and inclusive
• Customer-centric
• Continuously learning and improving

Self-Assessment Questions:

• Do you share Royal Enfield's passion for motorcycling and a commitment to excellence in your work?
• Are you comfortable working in a collaborative, data-driven environment that encourages continuous learning and improvement?
• Do you have strong communication and stakeholder management skills, with the ability to work effectively with diverse teams and individuals at all levels of the organization?

ASSUMPTION: Royal Enfield's company values and work style emphasize a passion for motorcycling, pursuit of excellence, and a collaborative, data-driven approach to work. Successful candidates will demonstrate a strong fit with these values and work style preferences.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic industry with evolving consumer preferences and market trends
• Managing multiple stakeholders, including internal teams, external partners, and customers
• Balancing short-term marketing campaign execution with long-term strategic planning
• Adapting to changes in government regulations and incentives related to EVs
• Ensuring consistent brand messaging and customer experience across multiple channels and touchpoints

ASSUMPTION: The Marketing Manager role at Royal Enfield presents unique challenges related to working in a fast-paced, dynamic industry, managing multiple stakeholders, and balancing short-term and long-term marketing objectives. Successful candidates will demonstrate strong project management, communication, and stakeholder management skills to overcome these challenges.

📈 Similar Roles Comparison

• Compared to other marketing roles in the automotive industry, this position places a stronger emphasis on EV technology knowledge and market trends, as well as government regulations and incentives related to EVs.
• Royal Enfield's focus on creating unique and distinctive modern classic bikes and its global presence provide opportunities for marketing professionals to gain experience in both domestic and international markets.
• Career paths for marketing professionals at Royal Enfield may include progression to senior marketing roles, leadership positions, or functional expertise in areas such as brand management, product marketing, or digital marketing.

ASSUMPTION: The Marketing Manager role at Royal Enfield offers unique opportunities for marketing professionals to gain experience in the EV industry, work with a globally recognized motorcycle brand, and develop their careers in a dynamic and innovative work environment.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new EV model, including market research, target audience segmentation, channel strategy, and campaign measurement
• Conducting a competitive analysis of other EV manufacturers and identifying opportunities for Royal Enfield to differentiate its products and marketing efforts
• Creating and implementing a customer relationship management (CRM) strategy to improve customer satisfaction, loyalty, and advocacy for Royal Enfield's EV products

ASSUMPTION: These sample projects illustrate the Marketing Manager's responsibilities in developing and executing marketing strategies, conducting market research, and implementing customer relationship management initiatives to drive brand awareness, customer engagement, and revenue growth for Royal Enfield's EV business.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its EV business and how this role contributes to that vision?
• How does Royal Enfield differentiate its EV products and marketing efforts from competitors in the market?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives for Royal Enfield's EV business?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to innovation and continuous improvement in its marketing strategies and tactics?

ASSUMPTION: These interview questions are designed to provide insight into Royal Enfield's long-term vision for its EV business, marketing strategies, and commitment to professional development and growth for its marketing team members.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your relevant marketing experience, especially in the EV or automotive industries.
• Prepare for interview questions related to your marketing strategy, data analysis, and stakeholder management skills, as well as your knowledge of the EV industry and Royal Enfield's products.
• If selected for an interview, be prepared to discuss your approach to marketing strategy, campaign development, and data analysis, as well as your understanding of the EV industry and Royal Enfield's products.
• Follow up with the hiring manager one week after your interview to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.