Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Universal Business Team

🔹 Location: Castle Donington, England, United Kingdom

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Derby, England)

🚀 Job Overview

Key aspects of this role include:

• Leading integrated marketing campaigns to enhance brand presence and generate quality leads
• Strengthening and aligning the brand across all marketing and customer communication channels
• Managing and improving the company website with a focus on SEO, UX, and up-to-date content
• Developing content across social media, email, and blog platforms, and managing a marketing calendar
• Delivering targeted campaigns to generate inbound enquiries from the public sector, education, and new private sector clients
• Collaborating with sales and product teams to successfully market new and existing product lines

ASSUMPTION: This role requires a proactive marketing professional with a strong background in B2B marketing and digital channels, as well as experience in planning and executing multi-channel marketing campaigns.

📋 Key Responsibilities

✅ Lead integrated marketing campaigns to enhance brand presence and generate quality leads

✅ Strengthen and align the brand across all marketing and customer communication channels

✅ Manage and improve the company website, with a focus on SEO, UX, and up-to-date content

✅ Develop content across social media, email, and blog platforms, and manage a marketing calendar

✅ Deliver targeted campaigns to generate inbound enquiries from the public sector, education, and new private sector clients

✅ Collaborate with sales and product teams to successfully market new and existing product lines

ASSUMPTION: The successful candidate will have experience in planning and executing multi-channel marketing campaigns, strong content creation and written communication skills, website and SEO management, lead generation and campaign analytics, and strong organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience of 5-10 years in a similar role, with a strong background in B2B marketing and digital channels

Required Skills:

• Proven experience in planning and executing multi-channel marketing campaigns
• Strong content creation and written communication skills
• Website and SEO management
• Lead generation and campaign analytics
• Strong organizational skills and the ability to manage competing priorities

Preferred Skills:

• Marketing to the public sector or education market
• Knowledge of the janitorial, hygiene, or facilities supply industry

ASSUMPTION: The ideal candidate will have experience in marketing to the public sector or education market and knowledge of the janitorial, hygiene, or facilities supply industry, although this is not essential.

💰 Compensation & Benefits

Salary Range: £42,000 – £48,000 per annum

Benefits:

• Hybrid working arrangements
• Profit share bonus scheme
• Birthday day off
• Clear progression opportunities, with a path to Marketing Manager
• A collaborative and supportive team culture

Working Hours: 40 hours per week, with flexible working arrangements

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 5-10 years of experience in the United Kingdom.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 201-500 employees

Founded: The Universal Business Team (UBT) is a fast-paced global consulting organization supporting over 3,000 family businesses across 19 countries.

Company Description:

• UBT provides its customers with an unprecedented range of business advisory, coaching, consulting, and training programs to move their business forward.
• UBT partners with leading brands around the world, leveraging its group buying power to ensure its customers can access products and services at competitive prices.
• UBT has a unique value proposition to its customers and its staff in that all profits are invested into a higher purpose - education and charity work.

Company Specialties:

• Family Business
• Group Buying
• Business Advisory
• Accounting
• Leadership
• Online coaching
• Market Research
• Digital services
• Human Resources
• Recruitment
• Business Culture
• Innovation
• and Technology

Company Website: http://www.universalbusinessteam.com/

ASSUMPTION: UBT is a global consulting organization with a focus on supporting family businesses and providing a range of business advisory services.

📊 Role Analysis

Career Level: Marketing Manager

Reporting Structure: The Marketing Manager will report to the Sales & Marketing Manager and will lead the marketing function within the organization.

Work Arrangement: Hybrid working arrangements, with the option to work from home and the office in Derby, England.

Growth Opportunities:

• Clear progression opportunities, with a path to Marketing Manager
• The role offers the chance to take ownership of brand development, lead generation, and content strategy to support commercial expansion across public, education, and private sector markets.
• The business is undergoing an exciting period of strategic growth, presenting opportunities for the successful candidate to grow with the company.

ASSUMPTION: The Marketing Manager role offers clear progression opportunities and the chance to take ownership of key marketing functions within the organization.

🌍 Location & Work Environment

Office Type: Hybrid working arrangements, with the option to work from home and the office in Derby, England.

Office Location(s): Derby, England

Geographic Context:

• The role is based in Derby, England, with the option to work from home.
• Derby is a city in the East Midlands of England, with a population of approximately 250,000 people.
• The city is well-connected by road, rail, and air, with easy access to major cities such as London, Birmingham, and Manchester.

Work Schedule: 40 hours per week, with flexible working arrangements

ASSUMPTION: The hybrid working arrangement offers the successful candidate the flexibility to balance work and personal life, while still having the opportunity to collaborate with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or video interview with the Sales & Marketing Manager
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing experience and skills
• Leadership and team management
• Strategic thinking and planning
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research the company and the role to demonstrate your understanding of the business and its goals

ATS Keywords: Marketing Manager, B2B Marketing, Digital Channels, Campaign Planning, Lead Generation, Brand Development, Content Creation, SEO, UX, Public Sector, Education, Private Sector

ASSUMPTION: The application process for this role is likely to be competitive, and applicants should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Website analytics tools (e.g., Google Analytics)

ASSUMPTION: The successful candidate will have experience with marketing automation platforms, CRM software, social media management tools, SEO tools, and website analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Accountability

Work Style:

• Proactive and results-driven
• Collaborative and supportive
• Adaptable and flexible
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you have experience in planning and executing multi-channel marketing campaigns?
• Are you comfortable working in a hybrid environment, balancing remote work and office collaboration?
• Do you have strong content creation and written communication skills?

ASSUMPTION: The ideal candidate will be proactive, results-driven, collaborative, adaptable, and strategic, with a strong background in B2B marketing and digital channels.

⚠️ Potential Challenges

• The role may require working with external agencies to ensure clear brief and delivery
• The business is undergoing an exciting period of strategic growth, which may present challenges in keeping up with the pace of change
• The role may require working with tight deadlines and managing competing priorities
• The role may require working with a diverse range of stakeholders, including sales, product, and customer teams

ASSUMPTION: The successful candidate will be able to manage competing priorities, work effectively with external agencies, and navigate the challenges of a growing business.

📈 Similar Roles Comparison

• This role is similar to other Marketing Manager roles, but may have a greater focus on brand development and lead generation
• The role may require more experience in marketing to the public sector or education market, depending on the specific needs of the business
• The role offers clear progression opportunities, with a path to Marketing Manager, and the chance to take ownership of key marketing functions within the organization

ASSUMPTION: The Marketing Manager role at Universal Business Team is similar to other Marketing Manager roles, but may have a greater focus on brand development and lead generation, and may require more experience in marketing to the public sector or education market.

📝 Sample Projects

• Developing and executing a marketing campaign to generate inbound enquiries from the public sector
• Creating and implementing a content strategy to enhance brand presence across social media, email, and blog platforms
• Managing and improving the company website, with a focus on SEO, UX, and up-to-date content

ASSUMPTION: The successful candidate will have experience in developing and executing marketing campaigns, creating and implementing content strategies, and managing and improving company websites.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the business?
• What are the most significant challenges facing the marketing function, and how can this role address them?
• What opportunities are there for professional development and growth within the role and the organization?
• How does the company support work-life balance for its employees?

ASSUMPTION: The successful candidate will ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research the company and the role to demonstrate your understanding of the business and its goals
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.