📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Auberge Resorts
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for the property
- Driving awareness and revenue generation for new hotel openings
- Overseeing website management and social media presence
- Collaborating with cross-functional teams to support sales efforts
- Creating unique and story-telling driven property collateral
ASSUMPTION: This role requires a strong understanding of luxury marketing and a creative mindset to develop engaging campaigns.
📋 Key Responsibilities
✅ Drive awareness and revenue generation for new hotel openings - rooms, F&B, spa, and experiences
✅ Oversee website management including copy writing and review, image and video selects
✅ Create unique and story-telling driven property collateral
✅ Email cadence, planning, and execution
✅ Coordinate the production of digital marketing creative asset development and work closely with the digital marketing team to support plan execution
✅ Support the sales efforts with best-in-class collateral to support sales efforts
✅ Execute a social media plan to align with the brand strategy
✅ Drive and adapt as needed the hotel marketing plan
✅ Support the creation of monthly, quarterly, and annual reports and presentations for owners and relevant stakeholders
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree (preferred)
Experience: 4+ years of experience in luxury or design space with experience in marketing, social media, or PR
Required Skills:
- Strong understanding of luxury style, design, and nuance
- Excellent verbal, written, presentation, and interpersonal communications skills
- Collaborative and strong influencing skills to work and support across cross-functional project teams
- Curious mind, strong multi-tasker who finds opportunities and creates solutions
- Strong attention to detail, ability to multi-task, and manage time efficiently
Preferred Skills:
- Experience with CRM software
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the luxury hospitality industry will have a competitive edge.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Hospitality industry in Austin, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on hotel stays and dining
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically luxury hotels and resorts
Company Size: 1,001-5,000 employees
Founded: Auberge Resorts Collection was founded in 2001
Company Description:
- Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs
- Each property is unique but shares a crafted approach to luxury, bringing the soul of the locale to life through captivating design, exceptional cuisine, innovative spas, and gracious yet unobtrusive service
- The company invites guests to create unforgettable stories in some of the world's most desirable destinations
Company Specialties:
- Concept Development and Design
- Spa Operations
- Sales and Marketing
- Culinary Concepts and Operations
- Private Club Management
- HOA Resort Real Estate
Company Website: aubergeresorts.com
ASSUMPTION: Auberge Resorts Collection is known for its exceptional properties and commitment to luxury hospitality.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, depending on experience
Reporting Structure: This role reports directly to the Area Director of Sales and Marketing
Work Arrangement: On-site, with flexibility to work remotely occasionally
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within the company
- Opportunities to work on various projects and campaigns, expanding skillset and knowledge
- possibility to work with international teams and properties
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Upscale hotel property with modern amenities
Office Location(s): 4100 Red River Street, Austin, Texas 78751, USA
Geographic Context:
- Austin is known for its vibrant music scene, outdoor activities, and tech industry
- The city offers a diverse range of neighborhoods and communities
- Austin has a humid subtropical climate, with mild winters and hot summers
Work Schedule: Full-time, typically Monday-Friday, with flexibility to work evenings and weekends as needed
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-person or video interview with the Area Director of Sales and Marketing
- Final interview with the General Manager of the property
- Background check and reference check
Key Assessment Areas:
- Marketing and social media strategy
- Communication and presentation skills
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and luxury hospitality experience
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Auberge Resorts Collection and the Commodore Perry Estate property to demonstrate your enthusiasm and understanding of the brand
ATS Keywords: Marketing, Social Media, Public Relations, Digital Marketing, Ecommerce, Luxury Hospitality, Brand Strategy, Campaign Development, Cross-functional Collaboration, Sales Support
ASSUMPTION: The application process may vary depending on the specific needs of the property and the hiring manager.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The specific tools and technologies used may vary depending on the property's needs and the marketing department's preferences.
👔 Cultural Fit Considerations
Company Values:
- Crafted Luxury: We deliver unforgettable experiences through captivating design, exceptional cuisine, and gracious service
- Genuine Hospitality: We create a warm and welcoming environment for our guests and team members
- Sense of Place: We celebrate the unique character and culture of each property and its destination
- Integrity: We act with honesty and transparency in all our interactions
- Passion: We are driven by our love for what we do and our commitment to excellence
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and find creative solutions to challenges
- Detail-oriented: We pay close attention to the details to ensure exceptional results
- Proactive: We take initiative and anticipate the needs of our guests and team members
Self-Assessment Questions:
- Do you have a strong understanding of luxury style, design, and nuance?
- Are you a collaborative team player with strong influencing skills?
- Do you have a curious mind and a strong ability to multi-task and manage time efficiently?
- Are you passionate about creating unforgettable experiences for guests?
ASSUMPTION: A strong cultural fit is essential for success in this role, as the company values collaboration, creativity, and a commitment to exceptional service.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the unique character and culture of each property
- Balancing the needs of the property with the broader company strategy
- Working with a diverse range of team members and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to collaboration.
📈 Similar Roles Comparison
- Marketing Manager (Hospitality) vs. Marketing Manager (Retail): The hospitality role focuses on creating experiences and driving revenue through various channels, while the retail role focuses on product sales and customer acquisition
- Marketing Manager (Luxury Hospitality) vs. Marketing Manager (Mid-range Hospitality): The luxury hospitality role requires a deeper understanding of luxury branding and a focus on creating unique, high-end experiences, while the mid-range hospitality role focuses on broader appeal and accessibility
- Marketing Manager vs. Marketing Director: The Marketing Manager role is typically more focused on tactical execution and day-to-day operations, while the Marketing Director role involves strategic planning and leadership
ASSUMPTION: This role is unique in its focus on luxury hospitality marketing and the need to balance brand consistency with property-specific nuances.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new hotel property
- Creating a comprehensive marketing plan to drive revenue for a hotel's F&B outlets
- Designing and implementing an email marketing strategy to engage guests and drive repeat business
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for creativity and adaptability in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does this property differentiate itself within the Auberge Resorts Collection portfolio?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and your commitment to understanding the company's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and luxury hospitality experience
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Auberge Resorts Collection and the Commodore Perry Estate property to demonstrate your enthusiasm and understanding of the brand
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
