Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: AmeriLife

🔹 Location: Clearwater, FL

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 10+ years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans for premium financing solutions
• Collaborating with account managers and sales teams to enhance client relationships
• Managing digital marketing, content creation, and campaign management
• Building relationships with key influencers within the trusted advisor community
• Tracking marketing performance metrics and preparing reports

ASSUMPTION: This role requires a high level of experience in marketing, with a focus on B2B environments and high-net-worth individuals. The successful candidate will have a strong understanding of marketing strategies and tactics, as well as the ability to work effectively with cross-functional teams and external partners.

📋 Key Responsibilities

✅ Develop and execute strategic marketing plans to promote platforms focused on high-net-worth clients

✅ Collaborate with account managers and sales teams to implement planning solutions that enhance client relationships and support business growth

✅ Manage and optimize digital marketing, content creation, and campaign management to generate leads and strengthen brand awareness

✅ Work with internal teams and external partners to create marketing materials, case studies, and thought leadership pieces tailored to trusted advisors

✅ Identify and develop relationships with key influencers within the trusted advisor community to grow engagement with all platforms

✅ Track marketing performance metrics and prepare reports to measure campaign success and return on investment

ASSUMPTION: This role requires a high level of initiative and the ability to work independently. The successful candidate will be proactive, results-driven, and able to manage multiple priorities in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field required. Master’s degree in Marketing or an MBA is a plus.

Experience: 10+ years of relevant marketing experience, ideally in financial services, wealth management, or premium financing sectors.

Required Skills:

• Proven experience in account management, marketing strategy development, and execution in a B2B environment
• Strong understanding of marketing to high-net-worth individuals and trusted advisors
• Exceptional project management skills with the ability to handle multiple priorities in a fast-paced environment
• Excellent communication, presentation, and relationship-building skills
• Ability to collaborate cross-functionally and with external partners to execute initiatives effectively
• Familiarity with digital marketing tools, CRM systems, and data analysis

Preferred Skills:

• Previous experience in the life insurance or premium financing industries
• Experience in working with ultra-high-net-worth clients or sophisticated financial planning solutions

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a proven track record of success in a B2B environment. They will be highly organized, detail-oriented, and able to manage multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager with 10+ years of experience in the financial services sector, the estimated salary range is $120,000 - $160,000 per year. This range may vary depending on factors such as education, certifications, and specific skills.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:00 PM (EST). Occasional evening and weekend work may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AmeriLife operates in the insurance industry, focusing on senior market, Medicare, final expense, hospital indemnity, Medicare Advantage, Medicare Supplement, life insurance, annuities, retirement planning, wealth management, insurance distribution, and insurance marketing.

Company Size: AmeriLife is a mid-sized company with 1,001-5,000 employees. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: AmeriLife was founded in 1971 and has since grown to become a leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions.

Company Description:

• AmeriLife is committed to providing insurance and retirement solutions to help people live longer, healthier lives
• The company partners with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and financial professionals and more than 100 marketing organizations and insurance agency locations nationwide
• AmeriLife's strength lies in its mission, which focuses on enhancing the lives of pre-retirees and retirees across the United States

Company Specialties:

• Senior Market
• Medicare
• Final Expense
• Hospital Indemnity
• Medicare Advantage
• Medicare Supplement
• Life Insurance
• Annuities
• Retirement Planning
• Wealth Management
• Insurance Distribution
• Insurance Marketing

Company Website: http://www.amerilife.com

ASSUMPTION: AmeriLife's focus on customer-centric solutions and partnerships with top insurance carriers makes it an attractive employer for individuals seeking a career in the insurance industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience in marketing. The successful candidate will have the opportunity to grow within the company and take on more responsibilities as they develop their skills.

Reporting Structure: The Marketing Manager will report directly to the Vice President of Marketing and work closely with account managers, sales teams, and external partners to execute marketing initiatives.

Work Arrangement: This is an on-site position, with the expectation that the Marketing Manager will work from AmeriLife's headquarters in Clearwater, FL. However, there may be opportunities for remote work on a case-by-case basis.

Growth Opportunities:

• As AmeriLife continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a leadership role
• The company offers tuition reimbursement, providing employees with the opportunity to further their education and advance their careers
• AmeriLife's focus on customer-centric solutions and partnerships with top insurance carriers creates a dynamic work environment with ample opportunities for professional development

ASSUMPTION: The Marketing Manager role at AmeriLife offers a unique opportunity for candidates to play a pivotal role in growing a high-impact initiative within the premium financing space, while working with top-tier trusted advisors and delivering innovative solutions for wealth preservation.

🌍 Location & Work Environment

Office Type: AmeriLife's headquarters is a modern, professional office environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): 2650 McCormick Drive, Clearwater, FL 33759, US

Geographic Context:

• Clearwater is a city in Florida's Tampa Bay area, known for its beaches and water sports
• The city offers a mix of urban and suburban living, with a cost of living that is slightly higher than the national average
• Clearwater has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The Marketing Manager will work a standard full-time schedule, Monday - Friday, 8:30 AM - 5:00 PM (EST). Occasional evening and weekend work may be required to meet project deadlines.

ASSUMPTION: AmeriLife's office environment is designed to foster collaboration and innovation, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or video interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing strategy and planning
• Digital marketing and campaign management
• Relationship-building and collaboration skills
• Problem-solving and analytical skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, with a focus on B2B environments and high-net-worth individuals
• Include specific examples of your marketing achievements and the impact you've made in previous roles
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively with cross-functional teams
• Research AmeriLife's mission and values to demonstrate your alignment with the company's culture

ATS Keywords: Marketing Strategy, Account Management, Digital Marketing, Content Creation, Campaign Management, Relationship Building, Project Management, Data Analysis, Collaboration, Communication, Presentation Skills, High-Net-Worth Individuals, Trusted Advisors, Premium Financing

ASSUMPTION: AmeriLife's hiring process is designed to assess the candidate's skills and cultural fit, with a focus on finding the best possible match for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The Marketing Manager will be expected to have a strong working knowledge of marketing automation platforms, CRM software, and data analysis tools. Familiarity with project management tools and Microsoft Office Suite is also required.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Accountable
• Respectful

Work Style:

• Results-driven
• Proactive
• Adaptable
• Team-oriented
• Detail-oriented

Self-Assessment Questions:

• Do you have a proven track record of success in marketing strategy development and execution in a B2B environment?
• Are you comfortable working with high-net-worth individuals and trusted advisors?
• Can you manage multiple priorities and projects simultaneously in a fast-paced environment?
• Do you have strong communication, presentation, and relationship-building skills?
• Are you able to collaborate effectively with cross-functional teams and external partners?

ASSUMPTION: AmeriLife's company culture is characterized by a strong commitment to customer-centric solutions, collaboration, and innovation. The ideal candidate will be results-driven, proactive, and adaptable, with a strong work ethic and a passion for marketing.

⚠️ Potential Challenges

• Working with high-net-worth clients and trusted advisors may require a higher level of discretion and confidentiality
• The fast-paced nature of the role may present challenges in managing multiple priorities and meeting tight deadlines
• Occasional evening and weekend work may be required to meet project deadlines
• Clearwater's cost of living is slightly higher than the national average, which may impact the overall compensation package

ASSUMPTION: The Marketing Manager role at AmeriLife presents unique challenges and opportunities for growth and development. The ideal candidate will be able to navigate these challenges effectively and contribute to the company's continued success.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position focuses more on B2B environments and high-net-worth individuals, requiring a higher level of experience and expertise in these areas
• AmeriLife's focus on customer-centric solutions and partnerships with top insurance carriers sets it apart from other companies in the insurance industry
• This role offers a unique opportunity to grow a high-impact initiative within the premium financing space, with the potential for significant career growth and development

ASSUMPTION: The Marketing Manager role at AmeriLife is unique in its focus on premium financing solutions for high-net-worth clients. Candidates should be prepared to leverage their marketing expertise to drive business growth and enhance client relationships in this specialized field.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new premium financing solution for ultra-high-net-worth clients
• Creating a thought leadership piece on the benefits of premium financing for wealth preservation, targeted at trusted advisors
• Managing a digital marketing campaign to generate leads and strengthen brand awareness for an existing premium financing platform

ASSUMPTION: The Marketing Manager will be expected to work on a variety of projects, from strategic planning and execution to tactical implementation and optimization. These projects will require a strong understanding of marketing principles, as well as the ability to adapt to the unique needs of each initiative.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the premium financing initiative and how this role fits into that plan?
• How does AmeriLife support the professional development and growth of its marketing team members?
• What is the company's approach to working with high-net-worth clients and trusted advisors, and how does this role contribute to that strategy?
• How does AmeriLife measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the company's culture like, and how does it support the success of its employees?

ASSUMPTION: The Marketing Manager role at AmeriLife presents unique opportunities for growth and development. Candidates should be prepared to ask insightful questions about the company's long-term vision, professional development opportunities, and cultural fit to ensure a successful interview and onboarding process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, with a focus on B2B environments and high-net-worth individuals
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively with cross-functional teams
• Research AmeriLife's mission and values to demonstrate your alignment with the company's culture
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.