📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Qwello
🔹 Location: Veenendaal, Utrecht, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for consumers, municipalities, and businesses
- Leading the re-branding campaign of Park & Charge to Qwello
- Managing online campaigns (SEO, SEA, social media, email) and external specialists
- Analyzing data and consumer behavior to optimize marketing efforts
- Collaborating with sales, product development, and external stakeholders
- Optimizing the collaboration between sales and marketing
- Creating content from LinkedIn posts to email flows, landing pages, and brochures
- Reporting results and opportunities to management
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have experience in B2B marketing or the sustainability/mobility sector.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies for various target groups
✅ Organizing and managing the re-branding campaign of Park & Charge to Qwello
✅ Planning, executing, and optimizing online campaigns (SEO, SEA, social media, email)
✅ Managing external specialists (copy, design, SEO, SEA)
✅ Analyzing data and consumer behavior to optimize marketing efforts
✅ Maintaining the website and marketing automation tools
✅ Representing marketing in projects with sales, product development, and external stakeholders
✅ Optimizing the collaboration between sales and marketing
✅ Creating content for various marketing channels
✅ Reporting results and opportunities to management
ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to work effectively with both internal teams and external partners.
🎯 Required Qualifications
Education: HBO/WO degree in marketing, communication, or a related field
Experience: At least 4 years of experience in a marketing role, preferably in B2B or the sustainability/mobility sector
Required Skills:
- Proven experience in developing and implementing marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Fluency in Dutch (only candidates with fluent Dutch will be considered)
- Proficiency in English
- Knowledge of SEO, SEA, and CRO
- Experience with marketing tools such as Google Analytics, WordPress, Mailchimp, or HubSpot
- Experience with marketing towards municipalities is a plus
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the electric vehicle charging industry
ASSUMPTION: The ideal candidate will have a strong background in marketing with a focus on strategy and execution, as well as experience working with external partners and stakeholders.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (industry standard for a marketing manager with 5-10 years of experience in the Netherlands)
Benefits:
- Flexible work options (hybrid work arrangement)
- 30 vacation days
- Personal and professional development opportunities
- International collaboration and knowledge sharing
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for a marketing manager with the required experience level in the Netherlands. Benefits are tailored to support work-life balance and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Renewable Energy Equipment Manufacturing
Company Size: 51-200 employees (mid-sized company offering a mix of startup agility and enterprise resources)
Founded: 2017 (young, growth-oriented company)
Company Description:
- Qwello is a Munich-based startup founded in 2017, committed to turning the world from combustion to electric by designing, building, and operating charging infrastructure for the public space
- The company excels in simplicity, user focus, and engineering excellence, valuing diversity of thought, background, and approaches
- Qwello operates in the Netherlands under the name Park & Charge following its 2024 acquisition
Company Specialties:
- Ladeinfrastruktur Betreiber
Company Website: http://qwello.eu
ASSUMPTION: Qwello's young and dynamic team, combined with its mid-sized company structure, offers applicants a unique opportunity to shape the E-mobility of the future while enjoying the benefits of a growing organization.
📊 Role Analysis
Career Level: Mid-level marketing manager with opportunities for growth and impact
Reporting Structure: Reports directly to the management team, collaborating closely with sales, product development, and external stakeholders
Work Arrangement: Hybrid (2 days per week in the office, with flexible remote work options)
Growth Opportunities:
- Potential to grow with the company as it expands its operations and market share
- Opportunities to take on more responsibilities and advance to a senior-level position
- Chance to gain experience in a rapidly growing industry and make a significant impact on the company's success
ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds, combining the structure and collaboration of an office environment with the flexibility and convenience of remote work.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Veenendaal and Amsterdam, Netherlands
Geographic Context:
- Veenendaal is a city in the Utrecht province of the Netherlands, offering a mix of urban and rural living
- The Netherlands is a progressive country with a strong focus on sustainability and innovation
- The region is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The office locations in Veenendaal and Amsterdam provide applicants with convenient access to urban amenities while maintaining a connection to nature and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and relevant team members
- Final interview with the management team
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their results
- Be ready to discuss your approach to data-driven marketing and your ability to work collaboratively with various teams
- Demonstrate your fluency in Dutch and proficiency in English
ATS Keywords: Marketing strategy, campaign management, SEO, SEA, data analysis, consumer behavior, marketing automation, collaboration, B2B marketing, sustainability, communication, project management, English proficiency, Google Analytics, WordPress
ASSUMPTION: The interview process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit, with a focus on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Google Analytics
- WordPress
- Mailchimp or HubSpot
- SEO and SEA tools (e.g., SEMrush, Ahrefs, Google Ads)
ASSUMPTION: Familiarity with these tools is essential for the role, as they are commonly used in the marketing industry and will be integral to the candidate's success in this position.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- User focus
- Engineering excellence
- Diversity of thought, background, and approaches
- Culture of belonging
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Comfortable working in a dynamic, growing environment
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with diverse teams?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you have experience managing external partners and stakeholders?
- Are you open to feedback and willing to adapt your approach based on new information?
ASSUMPTION: Applicants who align with Qwello's values and work style will be most successful in this role, as they will be better equipped to contribute to the company's mission and culture.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Working with external partners and stakeholders, which may involve coordinating with different time zones and cultural backgrounds
- Keeping up with the latest marketing trends and technologies, as the industry is constantly evolving
- Balancing strategic planning with hands-on execution, which can be demanding and require strong multitasking skills
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and organized individual to succeed.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a unique opportunity to shape the E-mobility industry and make a significant impact on the company's success
- Unlike other marketing roles, this position requires a strong focus on B2B marketing and collaboration with external stakeholders, such as municipalities and businesses
- Career progression in this role may involve moving into a senior-level position or taking on additional responsibilities as the company grows
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired path when comparing it to other marketing manager positions.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new electric vehicle charging station in a major city
- Managing a re-branding campaign for a company expanding into a new market
- Optimizing an email marketing campaign to improve open rates and click-through rates
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of initiatives they may work on in this role, highlighting the strategic and hands-on nature of the position.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the E-mobility industry and how this role contributes to that vision?
- How does the marketing team collaborate with other departments, such as sales and product development, to ensure alignment and success?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance, and what resources are available to help employees manage their time effectively?
- Can you provide examples of how the company has adapted to changes in the market or industry trends, and how this role has played a part in those adaptations?
ASSUMPTION: These questions are designed to help applicants better understand the company's culture, values, and long-term goals, as well as the specific requirements and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their results
- Demonstrate your fluency in Dutch and proficiency in English
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
