Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Informa Group Plc.

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for Money 20/20 events
• Managing inbound and outbound marketing campaigns
• Analyzing campaign performance and optimizing plans
• Collaborating with internal stakeholders and external agencies
• Providing regular updates on KPIs and driving strategic growth

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced environment.

📋 Key Responsibilities

✅ Ownership and accountability for marketing strategy, including planning, implementation, management, and optimization for both inbound and outbound marketing campaigns

✅ Delivers on strategic KPIs by driving online traffic, leads, and conversions with the ability to present these ongoing results in regular updates

✅ Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans

✅ Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns

✅ Works with supporting agencies to develop the strategy and setup of all paid campaigns

✅ Measures and optimizes paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports

✅ Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns

✅ Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets

✅ Collaborates with content marketing and blog contributors to create high-quality content around important, relevant terms

✅ Manages and improves organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions

✅ Designs and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA's)

✅ Works with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy

✅ Line manages digital marketer/s in order to successfully implement campaign strategies

✅ Provides guidance, feedback and inspiration to line reports

✅ Monitors campaign performances by producing relevant and timely reports

✅ Recommends changes to campaign execution based on data insights

✅ Identifies trends and insights, and optimize spend and performance based on the insights

✅ Shares relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities

✅ Works with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition

✅ Monitors operational implementation plans and ensures adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)

✅ Assists marketing managers with the development of marketing budgets in line with plans and ensures digital elements of budget trackers are up to date

✅ Works with marketers to identify the target universe and key segments within the target universe

✅ Assists with the development of personas, value propositions and messaging for each of the key segments for each product

✅ Ensures that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel

ASSUMPTION: This role requires strong project management skills, the ability to work effectively in a team, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Significant experience in a digital marketing role to manager level

Required Skills:

• Proven experience in using Eloqua, Adobe Analytics and Adobe Target
• Analytical and questioning mindset
• Solid experience of A/B web and email testing
• PPC and SEO experience
• Excellent time keeper, with the ability to juggle multiple projects
• Self-motivating with a strong ability to work both on independent projects and projects involving many stakeholders
• Proven experience of hitting digital channel KPIs
• Passion for digital marketing
• Ability to communicate ideas clearly, effectively and persuasively
• Database development and growth including segmentation and personalisation
• Deadline and target-driven
• Excellent verbal and written communication skills in both English and Arabic
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel
• Technology savvy. Able to quickly adopt and work with new technology solutions

Preferred Skills:

• Experience of using marketing automation technology
• Experience of working with CMS platforms
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootesute etc. and experience with social media listening and sentiment analysis
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
• Formal business/marketing higher education qualification
• Experience using Eloqua and/or Adobe Experience Manager
• Events marketing experience

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a proven track record of driving results through data-driven strategies.

💰 Compensation & Benefits

Salary Range: SAR 25,000 - 35,000 per month (Based on experience level and industry standards for Marketing Managers in Saudi Arabia)

Benefits:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Remote working on Sundays
• Working anywhere – 1 month every year
• School fees contribution, SAR 40,000 per child per year (up to a max of three children)
• Family visa costs (up to a max of three children)
• Individual annual flight allowance for expats
• International relocation package (if eligible)
• Local relocation package (if eligible)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for Marketing Managers in Saudi Arabia. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services

Company Size: 10,001+ employees (Global), 8,497 employees in the Middle East and Africa region)

Founded: 1998 (Global), 2005 (Middle East and Africa region)

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
• They are a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
• Informa serves specialist markets in a number of sectors, including Academic Publishing, Business Information, Global Exhibitions, Digital Services, and B2B Events.
• In the Middle East and Africa region, Informa operates through its subsidiary, Informa MENA, which serves a wide range of industries, including Energy, Finance, Healthcare, and Technology.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa is a large, global company with a strong presence in the Middle East and Africa region. They offer a wide range of opportunities for career growth and development.

📊 Role Analysis

Career Level: Managerial

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: On-site, full-time with the option to work remotely on Sundays and for one month every year

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team
• Opportunities to work on high-profile events and campaigns
• Possibility to transition into a leadership role within the company

ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing team and the wider organization.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Riyadh, Ar Riyāḑ, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people
• The city is known for its modern infrastructure, vibrant culture, and rich history
• Riyadh is a major hub for business, finance, and politics in the Middle East

Work Schedule: Sunday to Thursday, 9:00 AM to 5:30 PM with a 30-minute lunch break

ASSUMPTION: Riyadh offers a dynamic and multicultural work environment, with a wide range of opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Face-to-face or video interview with the hiring manager
• Final interview with senior leadership
• Background and reference checks
• Job offer

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving skills
• Communication and presentation skills
• Leadership and team management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experiences
• Research the company and the industry to demonstrate your understanding and enthusiasm for the role
• Prepare questions to ask the interviewer about the company, the team, and the role to show your interest and engagement

ATS Keywords: Digital Marketing, Marketing Strategy, Campaign Management, SEO, PPC, A/B Testing, Data Analytics, Team Leadership, Marketing Manager

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experiences effectively.

🛠️ Tools & Technologies

• Eloqua
• Adobe Analytics
• Adobe Target
• Google Analytics
• Microsoft Office Suite (PowerPoint, Word, Excel)
• Social media management tools (Sprout Social, Hootsuite, etc.)
• Marketing automation technology (if applicable)
• CMS platforms (if applicable)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.

👔 Cultural Fit Considerations

Company Values:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
• The company values innovation, collaboration, and excellence in all aspects of its business.

Work Style:

• Informa fosters a dynamic and collaborative work environment, with a strong focus on teamwork and cross-functional collaboration
• The company encourages creativity, innovation, and continuous learning
• Informa values diversity, inclusion, and respect for all employees

Self-Assessment Questions:

• How do your personal values align with Informa's company values?
• How do you approach collaboration and teamwork in a dynamic work environment?
• How do you stay up-to-date with industry trends and new technologies in digital marketing?

ASSUMPTION: Informa values candidates who are passionate about their work, committed to continuous learning, and dedicated to driving results through collaboration and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively in a fast-paced and dynamic environment
• Adapting to changes in marketing strategies and priorities
• Managing a team and providing guidance and support to line reports
• Working with a wide range of stakeholders, including internal teams and external agencies

ASSUMPTION: The Marketing Manager role at Informa requires strong project management skills, the ability to work effectively in a team, and the ability to manage multiple projects simultaneously.

📈 Similar Roles Comparison

• Marketing Manager (Events) at Informa vs. Marketing Manager (Products) at Informa
• Events Marketing Manager focuses on driving attendance and engagement for events, while Products Marketing Manager focuses on driving sales and adoption for specific products or services
• Events Marketing Manager may have a more varied workload, with a focus on short-term campaigns and events, while Products Marketing Manager may have a more long-term focus on strategic planning and execution
• Marketing Manager at Informa vs. Marketing Manager at a smaller agency or consultancy
• Informa offers a larger scale and more diverse range of marketing opportunities, with a wider range of brands and products to manage
• Smaller agencies or consultancies may offer more specialized or niche marketing opportunities, with a focus on specific industries or client segments
• Marketing Manager at Informa vs. Marketing Manager at a larger tech company
• Informa serves a wide range of industries, with a focus on B2B events, exhibitions, and academic publishing, while larger tech companies may focus on specific technology products or services
• Tech companies may offer more specialized marketing opportunities, with a focus on digital marketing, content marketing, or product marketing

ASSUMPTION: The Marketing Manager role at Informa offers a unique blend of opportunities, with a focus on driving results through collaboration, innovation, and continuous learning.

📝 Sample Projects

• Developing and executing a marketing strategy for a new event or product launch
• Managing a team to deliver a large-scale marketing campaign, including planning, execution, and optimization
• Conducting market research and analysis to inform marketing strategies and tactics
• Collaborating with external agencies to develop and execute paid marketing campaigns
• Optimizing organic search engine performance through SEO strategies and tactics

ASSUMPTION: The Marketing Manager role at Informa offers a wide range of opportunities to work on high-profile projects and campaigns, with a focus on driving results and driving growth.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the key challenges facing the marketing team, and how can this role help address them?
• What opportunities are there for growth and development within the marketing team and the wider organization?
• How does the company support work-life balance for its employees?
• What are the company's plans for expansion and growth in the Middle East and Africa region?
• How does the company approach diversity, inclusion, and employee development?

ASSUMPTION: The interview process for the Marketing Manager role at Informa is an opportunity to learn more about the company, the team, and the role, and to demonstrate your skills, experiences, and fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Informa Group Plc. job posting
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experiences
• Research the company and the industry to demonstrate your understanding and enthusiasm for the role
• Prepare questions to ask the interviewer about the company, the team, and the role to show your interest and engagement
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.