Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: IHG Hotels & Resorts

🔹 Location: Bangladesh

🔹 Job Type: Full time

🔹 Category: Hospitality

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving the hotel’s marketing strategy
• Planning and executing campaigns to enhance brand visibility
• Managing digital marketing efforts, including social media, website content, and email marketing
• Collaborating with internal teams and external partners to develop promotional materials and brand assets
• Monitoring market trends and competitor activities to keep the brand relevant and competitive
• Producing and analyzing marketing reports to measure campaign effectiveness and inform future strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills. The ideal candidate will have a proven track record in hotel marketing and a deep understanding of the local business landscape.

📋 Key Responsibilities

✅ Drive the hotel’s marketing strategy, ensuring consistent branding across all channels

✅ Plan and execute campaigns to enhance brand visibility and attract target audiences

✅ Manage digital marketing efforts, including social media, website content, and email marketing

✅ Collaborate with internal teams and external partners to develop promotional materials and brand assets

✅ Monitor market trends and competitor activities to keep the brand relevant and competitive

✅ Produce and analyze marketing reports to measure campaign effectiveness and inform future strategies

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical reporting. The successful candidate will be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field

Experience: Five or more years of experience in a hospitality or hotel marketing setting with direct supervisory experience

Required Skills:

• Proven experience in hotel marketing
• Strong knowledge of local businesses and business trends
• Excellent analytical skills
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment
• Proficiency in marketing software and tools

Preferred Skills:

• Fluency in multiple languages
• Experience with CRM systems
• Knowledge of SEO and SEM strategies

ASSUMPTION: While a degree in marketing is preferred, candidates with equivalent experience and a proven track record in hotel marketing may also be considered.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Bangladesh, the estimated salary range is BDT 1,200,000 - 1,800,000 per annum. This range is inclusive of basic salary, allowances, and other benefits.

Benefits:

• Competitive salary
• Full uniform
• Impressive room discounts
• Training

Working Hours: Full-time position with standard hotel operating hours, including evenings, weekends, and holidays as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. IHG Hotels & Resorts is one of the world’s leading hotel companies with a purpose to provide True Hospitality for Good.

Company Size: 10,001+ employees. As a large organization, IHG offers extensive resources and opportunities for professional growth.

Founded: 2003. IHG was founded in 2003 and has since grown to become a global hospitality leader.

Company Description:

• IHG Hotels & Resorts operates a portfolio of 19 hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, and Holiday Inn Hotels & Resorts.
• The company has over 6,300 open hotels in more than 100 countries and a development pipeline of over 2,000 properties.
• IHG is committed to providing True Hospitality for Good, with a focus on sustainability, diversity, and inclusion.

Company Specialties:

• Hotels
• Resorts
• Hospitality
• Food & Beverage

Company Website: http://www.ihgplc.com

ASSUMPTION: IHG Hotels & Resorts is a well-established hospitality company with a strong global presence and a reputation for excellence in the industry.

📊 Role Analysis

Career Level: Mid-level. The Marketing Manager role is a mid-level position with opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Manager will report directly to the Hotel General Manager and may oversee a team of marketing professionals.

Work Arrangement: On-site. This role requires a physical presence at the hotel to effectively manage marketing efforts and collaborate with internal teams.

Growth Opportunities:

• Advancement to a regional or corporate marketing role
• Expansion of responsibilities to include additional hotel brands or markets
• Development of leadership and management skills through mentoring and training programs

ASSUMPTION: The Marketing Manager role offers a unique opportunity to gain experience in hotel marketing and make a significant impact on the hotel’s overall business success.

🌍 Location & Work Environment

Office Type: Hotel property. The Marketing Manager will be based at the hotel property and may work from other IHG offices as needed.

Office Location(s): Bangladesh

Geographic Context:

• Bangladesh is a South Asian country known for its lush tea plantations, tropical forests, and historic mosques.
• The hotel is located in a bustling urban area with easy access to public transportation and amenities.
• The local culture is diverse and vibrant, with a strong emphasis on hospitality and community.

Work Schedule: The work schedule for this role is full-time, with standard hotel operating hours, including evenings, weekends, and holidays as needed.

ASSUMPTION: The hotel property offers a dynamic and fast-paced work environment with opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Hotel General Manager and other stakeholders
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and management
• Analytical skills and data-driven decision making
• Communication and interpersonal skills
• Cultural fit and alignment with IHG values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you’ve executed and the results you achieved
• Research IHG Hotels & Resorts and the local hotel market to demonstrate your understanding of the industry and the company

ATS Keywords: Marketing strategy, campaign planning, digital marketing, social media, email marketing, market trends, competitor analysis, promotional materials, brand assets, marketing reports, data analysis, collaboration, supervisory experience, local business knowledge, business trends

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s marketing expertise, strategic thinking, and cultural fit within the company.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., CRM, marketing automation, social media management)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• SEO and SEM tools

ASSUMPTION: The successful candidate will be proficient in using marketing software and tools to effectively manage campaigns and analyze data.

👔 Cultural Fit Considerations

Company Values:

• True Hospitality
• We Care
• Integrity
• One Team
• Respect

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Innovative and creative

Self-Assessment Questions:

• Do you have a proven track record in hotel marketing and a deep understanding of the local business landscape?
• Are you comfortable working independently and in a team environment?
• Do you align with IHG’s company values and work style?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with strong analytical skills, excellent communication skills, and a deep understanding of the local business landscape. They will also be a strong cultural fit within the company and align with IHG’s values and work style.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with market trends and competitor activities
• Working in a fast-paced and dynamic hotel environment
• Balancing strategic planning with tactical execution

ASSUMPTION: The Marketing Manager role presents unique challenges and opportunities for growth and development within the hospitality industry.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a deep understanding of the local business landscape and a strong focus on hotel-specific marketing strategies
• The hospitality industry is highly competitive and dynamic, requiring constant adaptation and innovation
• This role offers the opportunity to gain experience in hotel marketing and make a significant impact on the hotel’s overall business success

ASSUMPTION: The Marketing Manager role at IHG Hotels & Resorts is unique and offers a compelling opportunity for marketing professionals looking to gain experience in the hospitality industry.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and drive bookings
• Analyzing market trends and competitor activities to inform strategic marketing decisions
• Creating and distributing promotional materials and brand assets to enhance brand visibility and consistency

ASSUMPTION: The Marketing Manager will be responsible for developing and executing a wide range of marketing projects and campaigns to drive business growth and enhance brand visibility.

❓ Key Questions to Ask During Interview

• Can you describe the hotel’s marketing strategy and how this role fits into its overall business objectives?
• What are the key priorities for this role in the first 90 days?
• How does the hotel support the professional development and growth of its marketing team members?
• What is the hotel’s approach to collaboration and teamwork within the marketing department and across other departments?
• How does the hotel measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate the candidate’s interest in the role and their commitment to driving business growth and enhancing brand visibility.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you’ve executed and the results you achieved
• Research IHG Hotels & Resorts and the local hotel market to demonstrate your understanding of the industry and the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.