📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: DocNetwork
🔹 Location: Ann Arbor, MI (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and growing a small marketing team
- Executing and optimizing digital marketing campaigns to drive lead generation and sales enablement
- Managing marketing calendars and coordinating campaigns
- Developing marketing assets and tracking campaign performance
- Collaborating with sales teams and contributing to marketing strategy
ASSUMPTION: This role requires a blend of strategic thinking and hands-on execution, with a focus on driving results through digital marketing channels.
📋 Key Responsibilities
✅ Lead and grow a small marketing team by setting clear priorities, fostering collaboration, ensuring accountability, and supporting professional development
✅ Execute and optimize digital marketing campaigns (email, social, web, paid ads) to drive lead generation and sales enablement
✅ Partner with Sales to build and deliver marketing programs that move leads through the funnel
✅ Manage marketing calendar and own the coordination and delivery of campaigns and content
✅ Develop and maintain marketing assets including sales collateral, email sequences, landing pages, and blog content
✅ Track and report on campaign results using tools like HubSpot and Google Analytics
✅ Support event marketing efforts including trade show planning, sponsorships, and logistics
✅ Oversee website strategy and collaborate on ongoing SEO efforts
✅ Oversee the company's social media presence and engagement strategy
✅ Contribute to the planning of marketing budgets and resource allocation
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign execution, with a focus on driving results and supporting sales efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in B2B SaaS or technology marketing
Required Skills:
- Proven success in B2B digital marketing programs to drive conversions and sales pipeline
- Strong initiative and a proactive mindset
- Strong project management and organizational skills
- Proficient in HubSpot and familiar with tools like Google Analytics, WordPress, and Canva/Adobe Suite
- Excellent writing and editing skills, with an eye for detail and tone
- Comfort analyzing campaign data and making recommendations based on performance
Preferred Skills:
- Familiarity with Salesforce or other CRM platforms
- Experience with marketing automation and nurturing campaigns
- Knowledge of event marketing or conference logistics
- Exposure to enterprise or multi-segment customer marketing
ASSUMPTION: Candidates should have a strong background in B2B digital marketing, with experience managing small teams and executing campaigns that drive results.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Ann Arbor area)
Benefits:
- Medical, Dental, Vision, Life, and Pet insurance
- 401k with company match
- Remote Work options and Flex Schedules
- Professional Development Budgets
- Volunteer Time Off
Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range is based on industry standards for a Marketing Manager with 5-10 years of experience in the Ann Arbor area. Benefits are comprehensive and include health insurance, retirement savings, and flexible work arrangements.
📌 Applicant Insights
🔍 Company Context
Industry: DocNetwork is a Software Development company specializing in electronic health record systems for camps, child care, and schools. They offer solutions like CampDoc and SchoolDoc to manage health forms, allergies, medications, and illness/injury tracking.
Company Size: DocNetwork has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.
Founded: DocNetwork was founded in 2009 and is headquartered in Ann Arbor, Michigan.
Company Description:
- DocNetwork is committed to creating an open environment of mindfulness, originality, and collaboration where team members can bring their whole selves to work.
- The company partners with a diverse client base, supporting each organization and the individuals who make up their communities.
- DocNetwork has adopted inclusive hiring practices, including standardized interview questions, bias-recognition training, and casting wider recruitment nets to ensure that all have a place in their mission.
Company Specialties:
- CampDoc
- SchoolDoc
- Summer Camp
- School
- Public Schools
- Charter Schools
- Independent Schools
- Private Schools
- YMCA
- JCC
- Parks and Recreation
- Electronic Health Records
- EHR
- Girl Scouts
- Colleges
- and Universities
Company Website: https://www.docnetwork.org
ASSUMPTION: DocNetwork is a mission-driven company focused on improving health and safety for various organizations, with a strong commitment to diversity, equity, and inclusion.
📊 Role Analysis
Career Level: This role is suitable for an experienced Marketing Manager with 5-10 years of experience in B2B SaaS or technology marketing.
Reporting Structure: The Marketing Manager will report directly to the CEO and work closely with the Sales team.
Work Arrangement: This is a hybrid role, with 2-3 days per week in the office and the rest of the time working remotely.
Growth Opportunities:
- Leading and growing a small marketing team offers opportunities for mentorship and professional development.
- Collaborating with the CEO and Sales team provides exposure to strategic decision-making and business growth.
- DocNetwork's commitment to inclusive hiring practices and employee development creates opportunities for career advancement.
ASSUMPTION: This role offers opportunities for professional growth, both in terms of team leadership and exposure to strategic decision-making.
🌍 Location & Work Environment
Office Type: DocNetwork's office is located in Ann Arbor, Michigan, with a hybrid work arrangement.
Office Location(s): 5430 Data Ct, Suite 250, Ann Arbor, Michigan 48108, US
Geographic Context:
- Ann Arbor is a city in southeast Michigan, with a population of around 120,000 people.
- The city is known for its vibrant arts and culture scene, as well as its strong economy driven by technology, healthcare, and education.
- Ann Arbor is home to the University of Michigan, which contributes to the city's diverse and educated population.
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: Ann Arbor offers a high quality of life, with a strong job market, excellent schools, and a variety of cultural attractions. The hybrid work arrangement provides flexibility while still allowing for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-person or video interview with the CEO
- Final interview with a team member from the Sales or Marketing team
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign execution
- Team leadership and management skills
- Cultural fit and alignment with DocNetwork's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B digital marketing and team leadership.
- Be prepared to discuss specific marketing campaigns you've executed and the results you achieved.
- Demonstrate your understanding of DocNetwork's mission and how your skills and experience align with their goals.
ATS Keywords: B2B SaaS Marketing, Team Management, Digital Marketing, SEO, Project Management, HubSpot, Google Analytics, Content Creation, Event Marketing, Social Media Management, Data Analysis, Email Marketing, Brand Storytelling, Lead Generation, Collaboration, Creativity
ASSUMPTION: DocNetwork's interview process is designed to assess candidates' marketing skills, team leadership abilities, and cultural fit. Applicants should be prepared to discuss their experience and achievements in detail and demonstrate their understanding of DocNetwork's mission and values.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- WordPress
- Canva/Adobe Suite
- Salesforce (preferred)
- Marketing automation tools (preferred)
ASSUMPTION: DocNetwork uses a variety of marketing and project management tools to streamline workflows and improve collaboration. Candidates should be comfortable using these tools and be willing to learn new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- Mindfulness
- Originality
- Collaboration
Work Style:
- DocNetwork values an open and inclusive work environment where team members can bring their whole selves to work.
- The company encourages creativity, innovation, and a focus on driving results.
- DocNetwork's team-oriented culture fosters collaboration and cross-functional partnerships.
Self-Assessment Questions:
- How do you embody DocNetwork's values of mindfulness, originality, and collaboration in your daily work?
- How do you approach building and maintaining strong relationships with team members and stakeholders?
- How do you balance strategic thinking with hands-on execution in your marketing efforts?
ASSUMPTION: DocNetwork's values and work style emphasize mindfulness, originality, and collaboration. Candidates should be able to demonstrate their alignment with these values and be prepared to discuss their approach to teamwork and marketing strategy.
⚠️ Potential Challenges
- Balancing strategic thinking with hands-on campaign execution
- Managing a small marketing team and ensuring accountability
- Collaborating effectively with the Sales team and CEO
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong leadership, effective communication, and a focus on driving results.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a blend of strategic thinking and hands-on campaign execution, with a focus on driving results.
- DocNetwork's commitment to inclusive hiring practices and employee development sets it apart from other companies in the industry.
- This role offers opportunities for professional growth, both in terms of team leadership and exposure to strategic decision-making.
ASSUMPTION: This role is unique in its blend of strategic thinking and hands-on campaign execution, with a focus on driving results and supporting sales efforts. DocNetwork's commitment to inclusive hiring practices and employee development sets it apart from other companies in the industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive lead generation and support a major product launch
- Managing a team to create and maintain marketing assets, including sales collateral, email sequences, and landing pages
- Analyzing campaign performance data and making data-driven recommendations to optimize results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Manager role at DocNetwork.
❓ Key Questions to Ask During Interview
- How does the Marketing team collaborate with the Sales team to support lead generation and sales enablement?
- What are the key priorities for the Marketing team in the first 90 days, and how can I contribute to driving results?
- How does DocNetwork support the professional development and growth of its marketing team members?
- What are the key challenges facing the Marketing team, and how can I help address them?
- How does DocNetwork's hybrid work arrangement support productivity and work-life balance?
ASSUMPTION: These interview questions are designed to help candidates understand the role's priorities, challenges, and opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your experience in B2B digital marketing and team leadership.
- Prepare for the interview by researching DocNetwork's mission, values, and industry, and be ready to discuss your approach to marketing strategy and campaign execution.
- If selected for an interview, be prepared to discuss specific marketing campaigns you've executed and the results you achieved.
- Follow up with the Hiring Manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
