Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Yassir

🔹 Location: Casablanca, Morocco

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-22

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Adapting global marketing strategy to the local market
• Developing brand awareness and activity in Morocco
• Managing digital and offline campaigns
• Conducting market research and competitive analysis
• Collaborating with international teams

ASSUMPTION: This role requires a strong understanding of the local market and media landscape, as well as experience in marketing and campaign management.

📋 Key Responsibilities

✅ Adapt global marketing strategy to the local market

✅ Develop brand awareness and activity in Morocco

✅ Manage digital and offline campaigns (radio, TV, print, OOH, street marketing)

✅ Conduct market research and analyze competition

✅ Elaborate a plan for commercial and marketing animation

✅ Build a strong social media presence and customer engagement

✅ Collaborate with international teams on content strategy and acquisition offers

✅ Work closely with local sales, customer success, and operations teams

✅ Manage a team of 3 people

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in Marketing, Digital Marketing, or Business Development

Required Skills:

• Excellent communication skills (written and verbal)
• Strong analytical skills
• Creativity and proactivity
• Attention to detail
• Familiarity with local media and street marketing
• Proficiency in Microsoft Office Suite

Preferred Skills:

• Experience in market research and competitive analysis
• Fluency in Darija
• Experience in team management

ASSUMPTION: Candidates should have a strong background in marketing, with experience in digital campaigns and a solid understanding of the local market.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Casablanca, the estimated salary range is between 250,000 - 350,000 MAD (Moroccan Dirham) per year.

Benefits:

• Excellent salary and bonuses
• Paid leave
• Comprehensive health coverage

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Yassir operates in the IT Services and IT Consulting industry, focusing on on-demand services and financial technology.

Company Size: Yassir has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Yassir was founded in 2017 and has since expanded its operations across multiple countries in the Maghreb region and beyond.

Company Description:

• Yassir is a leading super app in the Maghreb region, offering on-demand services such as ride-hailing and last-mile delivery.
• The company is backed by prominent venture capital firms from Silicon Valley, Europe, and other parts of the world.
• Yassir aims to usher the continent into a digital economy era by providing financial services to its users.

Company Specialties:

• On-demand services
• Financial technology
• Marketplace development

Company Website: www.yassir.com

ASSUMPTION: Yassir's focus on innovation and growth presents exciting opportunities for professionals looking to make an impact in the tech industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the marketing department.

Reporting Structure: The Marketing Manager will report directly to the Global Marketing Manager and collaborate with international teams.

Work Arrangement: This is an on-site role, requiring the candidate to be based in Casablanca, Morocco.

Growth Opportunities:

• Potential career progression within the marketing department
• Expansion of responsibilities as the company grows and enters new markets
• Opportunities to work with international teams and gain global experience

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Yassir's office in Casablanca is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Hamilton Avenue, Palo Alto, CA 94301, US

Geographic Context:

• Casablanca is the largest city in Morocco and a major economic hub in the region.
• The city offers a vibrant culture, rich history, and a diverse range of attractions.
• Casablanca is well-connected by international flights, making it an ideal base for regional travel.

Work Schedule: The work schedule is primarily Monday to Friday, with the possibility of occasional weekend work depending on campaign needs.

ASSUMPTION: Working in Casablanca offers a unique blend of cultural experiences and professional opportunities, with a dynamic and growing job market.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Global Marketing Manager

Key Assessment Areas:

• Marketing and campaign management skills
• Understanding of the local market and media landscape
• Communication and presentation abilities
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the local market and Yassir's mission
• Prepare examples of successful marketing campaigns you've managed or contributed to

ATS Keywords: Marketing, Digital Marketing, Social Media, Brand Awareness, Campaign Management, Market Research, Team Management, Local Market, Media Landscape

ASSUMPTION: Yassir's hiring process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Campaign management tools (e.g., Google Ads, Facebook Ads, etc.)
• Market research tools (e.g., Google Trends, social media analytics, etc.)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily mastered by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with international teams and adapting to different cultures?
• Do you have a strong customer focus and a passion for innovation?

ASSUMPTION: Yassir values candidates who are adaptable, collaborative, and passionate about driving innovation in the tech industry.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Adapting global marketing strategies to the local market
• Balancing multiple responsibilities, including campaign management, market research, and team leadership
• Working with international teams across different time zones

ASSUMPTION: These challenges can be overcome by a strong, adaptable candidate with a solid understanding of marketing principles and a willingness to learn and grow.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the local market and media landscape
• Yassir's focus on innovation and growth presents unique opportunities for professional development
• This role offers a unique blend of strategic planning, hands-on campaign management, and team leadership

ASSUMPTION: This role is unique in its focus on the local market and the blend of responsibilities it offers, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a successful social media campaign to increase brand awareness in Morocco
• Conducting market research to identify trends and opportunities in the local market
• Managing a team to execute a large-scale event or promotion, such as a product launch or marketing campaign

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to hands-on execution and team management.

❓ Key Questions to Ask During Interview

• How does Yassir plan to expand its presence in Morocco and other regional markets?
• What are the key priorities for this role in the first 90 days?
• How does Yassir support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?
• How does Yassir foster a culture of innovation and collaboration within its teams?

ASSUMPTION: These questions are designed to assess the company's growth plans, priorities, and culture, helping the candidate determine if Yassir is the right fit for their career goals and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Yassir careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and understanding of the local market
• Prepare examples of successful marketing campaigns you've managed or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.