📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CPM (via Jobs for Humanity)
🔹 Location: Leeds, United Kingdom
🔹 Job Type: Full-time, 12-month fixed-term contract
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Thame, UK preferred, but flexible)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive user acquisition and engagement on the app
- Collaborating with cross-functional teams to ensure brand consistency and effective communication
- Conducting user research to inform product development and engagement plans
- Managing marketing budgets and tracking costs and returns by campaign
- Organizing and managing events and external shows
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan
✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app
✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility
✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans
✅ Manage annual marketing budgets, tracking costs and returns by campaign
✅ Assist with the organization and management of events and external shows
✅ Create collateral to support the growth of retail media
ASSUMPTION: The successful candidate will have a proven track record in marketing, with experience in user acquisition and engagement strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on user acquisition and engagement
Required Skills:
- Creative thinker with an excellent eye for detail
- Strong budgeting and forecasting skills
- Proactive, adaptable, and a can-do attitude
- Team-oriented, collaborating effectively with cross-functional teams
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the retail industry
ASSUMPTION: The ideal candidate will have experience in a fast-paced environment and be comfortable working with data to inform decision-making.
💰 Compensation & Benefits
Salary Range: Up to £47,500 basic salary per annum (pro-rata), plus a 10% annual bonus (STCP)
Benefits:
- Private healthcare (covers pre-existing medical conditions, with the option to add family and spouse at a subsidised cost)
- Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
- Work-life balance (flexibility to buy and sell holiday days)
- Pension plan
- Corporate social responsibility initiatives (dedicated days for giving back to the community through charitable activities)
- Life assurance (4X life assurance)
Working Hours: Full-time, with flexible hybrid working arrangements
ASSUMPTION: The salary range is competitive for the role and location, with additional earning potential through the annual bonus.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (specifically, job hunting, diversity, coaching, and events)
Company Size: Small (11-50 employees)
Founded: 2020
Company Description:
- Jobs for Humanity connects historically underrepresented talent to welcoming employers
- Combines cutting-edge recruiting technology with expert D&I consultation
- Makes inclusive hiring seamless, scalable, and sustainable
Company Specialties:
- Job hunting
- Diversity
- Coaching
- Training
- Events
Company Website: www.jobsforhumanity.com
ASSUMPTION: Jobs for Humanity is a mission-driven organization focused on promoting diversity and inclusion in the job market.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: Reports to the Head of Strategy, Engagement, and Operations
Work Arrangement: Hybrid (preferred location: Thame, UK, but flexible)
Growth Opportunities:
- Potential to shape and grow the *shopt brand as the company scales and evolves
- Opportunities to learn and develop skills in a fast-paced environment
- Potential to take on additional responsibilities as the role and company grow
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-growing company.
🌍 Location & Work Environment
Office Type: Hybrid (preferred location: Thame, UK, but flexible)
Office Location(s): Thame, United Kingdom (OX9)
Geographic Context:
- Leeds is a vibrant city in the north of England, with a rich history and a thriving cultural scene
- The city is home to several major employers and offers a range of job opportunities
- Leeds has excellent transport links, with easy access to major motorways and a direct train line to London
Work Schedule: Full-time, with flexible hybrid working arrangements
ASSUMPTION: The hybrid work arrangement offers a good balance between working from home and in the office, allowing for flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Budgeting and forecasting
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Highlight your experience in user acquisition and engagement strategies
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your past marketing campaigns and their outcomes
- Research the company and the role to demonstrate your enthusiasm and understanding
ATS Keywords: Marketing Manager, User Acquisition, User Engagement, Marketing Strategy, Brand Guardian, Cross-Functional Teams, Budgeting, Forecasting
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Google Analytics
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The successful candidate will have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Inclusive hiring
- Seamless, scalable, and sustainable solutions
- Expert D&I consultation
Work Style:
- Collaborative and creative environment
- User-centric decision-making
- Fast-paced and dynamic
Self-Assessment Questions:
- Do you have experience in user acquisition and engagement strategies?
- Are you comfortable working in a fast-paced environment and collaborating with cross-functional teams?
- Do you have strong analytical skills and the ability to turn data into actionable insights?
ASSUMPTION: Jobs for Humanity values diversity, inclusion, and collaboration, and seeks candidates who align with these values.
⚠️ Potential Challenges
- Managing a tight marketing budget and maximizing ROI
- Balancing the needs of multiple stakeholders, including users, the sales team, and internal clients
- Keeping up with the fast-paced nature of the role and the company's growth
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: The successful candidate will be proactive, adaptable, and comfortable working in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on user acquisition and engagement within a retail app
- Industry-specific context: The retail industry is competitive and fast-paced, with a strong emphasis on user experience and engagement
- Career path comparison: This role offers opportunities for professional growth and development within a dynamic and fast-growing company
ASSUMPTION: This role is unique in its focus on user acquisition and engagement within a retail app, offering a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Developing and implementing a user acquisition campaign to drive app downloads and user engagement
- Conducting user research to inform product development and engagement plans
- Creating marketing collateral to support the growth of retail media
ASSUMPTION: These sample projects are indicative of the types of tasks and responsibilities the successful candidate can expect in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in user acquisition and engagement strategies
- Prepare examples of your past marketing campaigns and their outcomes
- Research the company and the role to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
