📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: ABB
🔹 Location: Dorval, Quebec, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Montreal, Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive customer engagement and business growth
- Leading a high-performance marketing team and managing stakeholders
- Optimizing the customer acquisition funnel through data-driven marketing programs
- Collaborating with cross-functional teams to reinforce ABB Emergency Lighting products as the market leader
ASSUMPTION: This role requires a strategic mindset, strong leadership, and executional excellence to scale the company’s marketing efforts effectively.
📋 Key Responsibilities
✅ Creating, planning, and implementing marketing strategies for the assigned area, including social media, websites, trade shows, and events
✅ Developing action plans to deliver the agreed marketing strategy within the budget, including participation in the voice of the customer (round tables and Net Promotor Score)
✅ Defining marketing targets for the assigned area and ensuring their achievement, while proactively anticipating changes in the market direction
ASSUMPTION: The role may require occasional travel (up to 5%) to attend industry events or meet with stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 5 years of experience in B2B marketing
Required Skills:
- Strong strategic mindset with hands-on experience leading digital marketing transformation
- Excellent communication skills in English and French, with a track record of engaging both internal and external stakeholders
- Familiarity with electrical manufacturing and distributor channels (asset)
Preferred Skills:
- Experience with ABB products or the electrical industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the electrical industry or familiarity with ABB products may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 CAD per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Montreal area)
Benefits:
- Competitive benefits package
- Retirement savings plan
- Employee share purchase plan
- Health and wellness programs
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ABB operates in the automation machinery manufacturing industry, focusing on electrification and automation technologies.
Company Size: ABB is a large corporation with over 100,000 employees globally, providing ample opportunities for career growth and development.
Founded: ABB was founded in 1891 and has since grown into a global leader in its industry.
Company Description:
- ABB is committed to driving innovations that accelerate industrial transformation
- The company connects engineering know-how and software to optimize manufacturing, movement, power, and operation processes
- ABB's solutions enable a more sustainable and resource-efficient future
Company Specialties:
- ABB Ability
- Robotics
- Industry
- Motors and generators
- Drives
- Smart buildings
- E-mobility
- Marine vessels
- Data centers
- Renewable energy
- Technology
- Energy
- Utilities
- Transport
- Infrastructure
- Oil, gas & chemicals
- Semiconductors
- Measurement & analytics
- Control rooms
- Factory of the Future
- Sustainability
- Automation
- Electrification
- Electric Vehicles
Company Website: www.abb.com
ASSUMPTION: ABB's extensive industry experience and global presence provide a strong foundation for growth and innovation in the marketing field.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Marketing Manager reports directly to the Sales and Marketing Manager and oversees a high-performance marketing team.
Work Arrangement: The role is hybrid, with a flexible work arrangement that combines on-site work at the Montreal office with remote work options.
Growth Opportunities:
- Leading and developing a high-performance marketing team
- Gaining experience in B2B marketing within a global industry leader
- Potential career progression into senior marketing roles or other leadership positions within ABB
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing for better work-life integration.
🌍 Location & Work Environment
Office Type: ABB's Montreal office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 1200 avenue des Canadiens-de-Montréal, Suite 200, Montreal, QC H3B 2X8, Canada
Geographic Context:
- Montreal is a multicultural city with a vibrant arts scene, diverse neighborhoods, and a high quality of life
- The city offers a mix of urban and outdoor activities, with easy access to nature and recreational facilities
- Montreal has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The Montreal office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and stakeholder engagement
- Marketing expertise and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of ABB's products and industry during the interview process
- Prepare examples of your marketing strategies and campaigns, focusing on their impact and results
ATS Keywords: B2B Marketing, Digital Marketing, Leadership, Customer Engagement, Data-Driven Marketing, Strategic Thinking, Communication Skills, Team Management, Market Analysis, Budget Management, Social Media, Event Planning, Stakeholder Engagement, Voice of the Customer, Net Promoter Score, Action Planning
ASSUMPTION: ABB's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Safety and integrity
- Customer value and operational excellence
- Innovation and continuous improvement
- Respect and inclusion
- Performance and accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on continuous improvement?
- Are you adaptable and open to change?
- Do you have a strong sense of integrity and commitment to safety?
ASSUMPTION: ABB values a diverse and inclusive work environment, where employees can thrive and contribute to the company's success.
⚠️ Potential Challenges
- Managing a high-performance marketing team and meeting ambitious targets
- Adapting to a dynamic and fast-paced industry, with constant changes in market trends and customer preferences
- Balancing the demands of multiple stakeholders, including sales, product, customers, and operations
- Occasional travel requirements (up to 5%) to attend industry events or meet with stakeholders
ASSUMPTION: The role may present challenges, but it also offers opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on ABB Emergency Lighting products and the North America region
- ABB's global presence and industry leadership provide a strong foundation for marketing efforts and career growth
- This role offers the opportunity to work in a dynamic and innovative industry, with a focus on sustainability and resource efficiency
ASSUMPTION: This role is unique in its focus on ABB Emergency Lighting products and the North America region, offering a distinct set of opportunities and challenges compared to other marketing roles.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new ABB Emergency Lighting product line
- Conducting market research and analysis to identify trends and opportunities in the emergency lighting industry
- Creating and implementing a social media campaign to increase brand awareness and engagement among target audiences
ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives the successful candidate may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does ABB support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does ABB measure the success of its marketing efforts, and what key performance indicators (KPIs) are used?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ABB careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing strategies and campaigns, focusing on their impact and results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
