📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: MinterEllison
🔹 Location: Sydney, Melbourne
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Sydney, Melbourne, Brisbane)
🚀 Job Overview
Key aspects of this role include:
- Supporting Industry teams in strategic Brand and Marketing advice
- Identifying and anticipating client needs profitably
- Delivering lead generation and client expansion activities
- Managing multi-channel marketing campaigns
- Continuous improvement of marketing processes
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving revenue growth through effective marketing campaigns.
📋 Key Responsibilities
✅ Work with Industry Leads to develop marketing strategy, set objectives, and agree on campaign ROI and success measures
✅ Lead marketing campaigns and initiatives, including project management, stakeholder management, and reporting
✅ Contribute ideas and develop content for website presence and other digital opportunities
✅ Manage resources within Brand & Marketing to execute initiatives and coordinate meetings with Industry/Line of Business Marketing Leads and Partners
✅ Write internal communications promoting Industry or Line of Business achievements and support sponsorships and partnerships
✅ Research and provide background content for press release drafting
ASSUMPTION: This role involves a mix of strategic planning, campaign management, content creation, and stakeholder communication, requiring strong organizational and project management skills.
🎯 Required Qualifications
Education: Tertiary qualifications in marketing, communications, or business/commerce
Experience: 5+ years of marketing and communications experience, preferably in a professional services environment
Required Skills:
- Excellent communication and writing skills
- Experience in managing end-to-end marketing programs
- Understanding of marketing systems and processes
- Strong project management skills
- Highly developed interpersonal, communication, and influencing skills
- Capability in both strategic thinking and sound implementation
- Excellent organizational, time management, and project management skills
- Proactive, self-motivated, and flexible in responding
Preferred Skills:
- Experience in a law firm or professional services environment
- Fluency in multiple languages
ASSUMPTION: Given the role's focus on strategic marketing and campaign management, candidates should have a strong background in marketing, excellent communication skills, and proven experience in managing marketing programs.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$160,000 per annum (based on experience and location)
Benefits:
- Flexible working options
- Social, financial, and health benefits
- Free gym membership
Working Hours: Full-time (37.5 hours per week), with flexible working options available
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers with 5-10 years of experience in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: MinterEllison is one of Australia's largest law firms, providing legal and consulting services to a diverse client base across industries.
Company Size: MinterEllison has 1,001-5,000 employees globally, with offices in Australia and a global network of member firms and associated companies.
Founded: 1827
Company Description:
- MinterEllison is known for its legal and consulting expertise and authentic character
- The firm's purpose is to create sustainable value with clients, people, and communities
- MinterEllison values excellence, curiosity, and collaboration
Company Specialties:
- Competition and market regulation
- Construction
- Corporate and employment law
- Environment and planning
- Equity capital markets
- Funds management
- Insurance
- Intellectual property
- Litigation and disputes
- Mergers and acquisitions
- Private equity
- Real estate
- Reconstruction
- Tax
- Technology
- Social Sciences and Health
Company Website: www.minterellison.com
ASSUMPTION: MinterEllison's large size and diverse client base offer ample opportunities for marketing professionals to gain experience in various industries and practice areas.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a balance of strategic thinking and hands-on execution
Reporting Structure: The Marketing Manager will report directly to the Head of Brand and Marketing and work closely with Industry Leads and Line of Business Marketing Leads and Partners
Work Arrangement: Hybrid (Sydney, Melbourne, Brisbane) with flexible working options available
Growth Opportunities:
- Potential to progress to a leadership role within the Brand and Marketing team or take on a broader marketing role within the firm
- Opportunities to work on high-profile campaigns and projects
- Chance to develop skills in areas such as stakeholder management, project management, and content creation
ASSUMPTION: This role offers opportunities for professional growth and development, particularly for candidates interested in advancing their careers in marketing within the legal industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Sydney, Melbourne, and Brisbane
Office Location(s): Sydney, Melbourne, Brisbane
Geographic Context:
- Sydney: A global city with a thriving legal industry and a multicultural population
- Melbourne: The cultural capital of Australia, with a strong focus on arts, education, and innovation
- Brisbane: A growing city with a subtropical climate and a mix of urban and rural environments
Work Schedule: Full-time (37.5 hours per week) with flexible working options available
ASSUMPTION: The hybrid work arrangement and flexible working options allow for a better work-life balance and cater to a diverse range of employee preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and relevant stakeholders
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing and communications skills
- Project management and organizational skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with MinterEllison's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research MinterEllison's industry specialties and be ready to discuss how your skills and experience align with the firm's focus areas
ATS Keywords: Marketing Manager, Brand and Marketing, Campaign Management, Strategic Planning, Stakeholder Management, Project Management, Content Creation, Legal Industry, Professional Services
ASSUMPTION: MinterEllison's recruitment process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on finding the best match for the role and the firm's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The Marketing Manager will be expected to have experience with a range of marketing tools and technologies, with a focus on those relevant to campaign management, project management, and content creation.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for the highest standards in all aspects of our work
- Curiosity: Being open to new ideas, perspectives, and ways of working
- Collaboration: Working together to achieve common goals and create sustainable value
Work Style:
- MinterEllison values a flexible, agile, and inclusive work environment
- The firm encourages open communication, active listening, and continuous learning
- MinterEllison fosters a culture of innovation, curiosity, and collaboration
Self-Assessment Questions:
- Do you align with MinterEllison's values of excellence, curiosity, and collaboration?
- Are you comfortable working in a hybrid environment and managing remote teams?
- Do you thrive in a dynamic, fast-paced work environment that requires strong organizational and project management skills?
ASSUMPTION: MinterEllison's culture emphasizes excellence, curiosity, and collaboration, with a focus on creating a flexible, inclusive, and innovative work environment that supports employee growth and development.
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, requiring strong project management and organizational skills
- Stakeholder management may be challenging, as the role involves working with various Industry Leads, Line of Business Marketing Leads, and Partners
- The hybrid work arrangement may present unique challenges in managing remote teams and maintaining a strong team culture
- The role may require occasional travel to attend industry events, conferences, or client meetings
ASSUMPTION: The Marketing Manager will need to be proactive, organized, and adaptable to successfully navigate the unique challenges of this role.
📈 Similar Roles Comparison
- Compared to other marketing roles in the legal industry, this role places a greater emphasis on strategic planning and campaign management
- Unlike marketing roles in other industries, this role requires a strong understanding of the legal industry and its unique marketing challenges
- Career progression in this role may lead to leadership positions within the Brand and Marketing team or broader marketing roles within the firm
ASSUMPTION: This role offers a unique blend of strategic marketing and campaign management experience, with a focus on the legal industry and opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new practice area within the firm
- Managing a rebranding project for a Line of Business, including updates to the firm's website, marketing materials, and social media presence
- Creating and implementing a client engagement strategy to improve client satisfaction and retention rates
ASSUMPTION: These sample projects illustrate the range of marketing initiatives the Marketing Manager may be involved in, from strategic planning and campaign management to content creation and client engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand and Marketing team?
- How does the firm support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the firm measure the success of its marketing campaigns and initiatives?
- What opportunities are there for collaboration and knowledge-sharing with other marketing professionals within the firm and across the global network of member firms and associated companies?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the firm's approach to marketing and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the MinterEllison careers portal
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research MinterEllison's industry specialties and be ready to discuss how your skills and experience align with the firm's focus areas
- Follow up with Miriam Harner (Miriam.Harner@minterellison.com) one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
