📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: GFT Technologies SE
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies
- Managing and optimizing online presence
- Collaborating with cross-functional teams
- Conducting market research and analysis
- Leveraging marketing automation tools
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a dynamic, collaborative environment.
📋 Key Responsibilities
✅ Design and lead the execution of integrated marketing strategies aligned with business goals.
✅ Manage and optimize the company’s online presence, including website, social media platforms, and digital advertising campaigns.
✅ Manage the marketing budget effectively, ensuring resources are allocated efficiently to maximize results.
✅ Define, monitor and analyze marketing metrics and KPIs to track performance, measure ROI, and optimize marketing.
✅ Plan and run demand generation campaigns across one-to-one, one-to-few, and one-to-many models.
✅ Conduct market research and analysis to identify trends, opportunities, and competitive threats.
✅ Leverage marketing automation tools to drive lead nurturing, scoring, and campaign performance tracking.
✅ Collaborate with Sales and Business Development teams to deliver high-quality, data-informed assets and insights and support lead-generation activities.
✅ Coordinate public relations activities, including media relations and external communications.
✅ Organize and represent the company at industry events, conferences, and networking forums.
✅ Manage relationships with third-party vendors, agencies, and content providers.
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in B2B marketing, preferably in IT, FinTech, or financial services
Required Skills:
- Proven experience with marketing automation platforms
- Proficiency in CRM systems
- Experience with design and content tools
- Familiarity with data visualization tools
- Proven ability to manage marketing budgets and deliver ROI-driven campaigns
- Excellent interpersonal and communication skills
- Analytical mindset with the ability to interpret data and metrics to drive informed decisions
- Strong strategic thinking and project management capabilities
- Creative thinker with a passion for innovation and a commitment to continuous improvement
- Proactiveness, independence, and result-driven attitude
- Fluent English (spoken and written)
ASSUMPTION: A master's degree in a relevant field or equivalent experience may be considered in lieu of a bachelor's degree.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Private Medical Coverage
- Sport & Recreation Package
- Lunch Subsidy
- Life Insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 10,001+ employees
Founded: 1987 (as GFT Technologies AG)
Company Description:
- GFT Technologies is an AI-centric global digital transformation company
- Offers advanced data and AI transformation solutions, modernizes technology architectures, and develops next-generation core systems
- Partners closely with industry leaders in Banking, Insurance, Manufacturing, and Robotics
- Emphasizes engineering excellence, high-performance delivery, and cost efficiency
Company Specialties:
- Information Technology
- ServiceNow
- Technology
- Banking
- Insurance
- Industry
- Cloud
- IT
- Software
- Blockchain
- DLT
- and AI
Company Website: GFT Technologies
ASSUMPTION: GFT Technologies' extensive industry expertise and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to Senior-level Marketing Manager
Reporting Structure: Reports directly to the Head of Marketing or a similar senior role
Work Arrangement: On-site, with potential for remote work depending on the company's policies
Growth Opportunities:
- Potential to advance to a senior marketing leadership role
- Opportunities to work on diverse projects and gain exposure to various industries
- Chance to contribute to the company's growth and expansion
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Warsaw, Mazowieckie, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million
- Known for its rich history, vibrant culture, and diverse industries
- Offers a high quality of life with affordable living costs compared to other European capitals
Work Schedule: Standard business hours with flexibility for remote work arrangements
ASSUMPTION: Warsaw's dynamic business environment and cultural attractions make it an attractive location for professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Budget management and ROI analysis
- Campaign execution and optimization
- Collaboration and communication skills
- Industry knowledge and trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions focusing on problem-solving, leadership, and adaptability
- Research the company and industry trends to demonstrate your understanding and enthusiasm
- Be ready to discuss your approach to marketing automation, data analysis, and campaign optimization
ATS Keywords: Marketing Manager, B2B Marketing, Marketing Automation, CRM Systems, Data Visualization, Budget Management, Strategic Thinking, Project Management, Fluent English
ASSUMPTION: The interview process may vary depending on the specific needs of the role and the company's hiring practices.
🛠 Cultural Fit Considerations
Company Values:
- Innovation
- Expertise
- Collaboration
- Responsibility
- Integrity
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with the company's values, particularly 'Innovation' and 'Expertise'?
- Describe your experience working in a dynamic, collaborative team environment and how you've contributed to its success.
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a marketing budget and maximizing ROI may require careful planning and resource allocation
- Collaborating effectively with cross-functional teams may necessitate strong communication and project management skills
- Keeping up with industry trends and best practices may require continuous learning and adaptation
- The on-site work arrangement may involve commuting and adapting to a structured office environment
ASSUMPTION: Addressing these challenges proactively and seeking support when needed will be essential for success in this role.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position emphasizes strategic thinking, project management, and a strong analytical mindset
- Industry-specific context and trends in Banking, Insurance, Manufacturing, and Robotics are crucial for success in this role
- Career path comparison: This role offers potential progression to senior marketing leadership positions within the organization
ASSUMPTION: Understanding the unique aspects of this role and its industry context will help applicants tailor their application and preparation effectively.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch in the financial services sector
- Optimizing the company's online presence to improve user experience and drive traffic growth
- Conducting market research and analysis to identify opportunities and threats in the competitive landscape
ASSUMPTION: Familiarity with these types of projects and a demonstrated track record of success will be valuable for this role.
❓ Key Questions to Ask During Interview
- How does the company support the professional development of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does the company approach collaboration and information sharing between marketing and other departments?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company measure and track the success of its marketing campaigns, and how can this role influence that process?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GFT Technologies job portal
- Tailor your resume and cover letter to emphasize your relevant marketing experience and skills
- Prepare for behavioral interview questions focusing on problem-solving, leadership, and adaptability
- Research the company and industry trends to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
