Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Valsoft Corporation

🔹 Location: Farnborough, Hampshire, United Kingdom

🔹 Job Type: Hybrid (Remote with office presence)

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote with office presence)

🚀 Job Overview

Key aspects of this role include:

• Growing the business through customer acquisition and brand advocacy
• Developing and executing growth strategies aligned with company objectives
• Managing digital marketing efforts and optimizing user experience
• Collaborating with cross-functional teams to implement comprehensive growth strategies

ASSUMPTION: This role requires a hands-on, data-driven, and creative individual with a strong drive to grow marketing skills in a supportive, entrepreneurial environment.

📋 Key Responsibilities

✅ Develop and execute growth strategies to drive quality leads and expand reach

✅ Create vibrant content and provide copy for blogs, articles, and tactical marketing campaigns

✅ Establish social media followings and build brand advocacy

✅ Maintain and evolve product websites

✅ Use marketing automation platforms, with a preference for HubSpot, to analyze campaign performance and adjust strategies

✅ Monitor KPIs to adapt marketing strategies and ensure delivery

✅ Collaborate with design and content teams to create high-performance landing pages and collateral

ASSUMPTION: The role demands a highly creative and ambitious person who sets big goals and takes personal responsibility for their execution.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or a similar related discipline

Experience: At least 3 years of marketing experience, with a focus on B2B SaaS marketing or working within a marketing agency

Required Skills:

• Proven skills in B2B SaaS marketing or working within a marketing agency
• Experience with HubSpot, LinkedIn, and other martech tools
• Ability to roll up sleeves and make things happen on a limited budget
• Strong team player with great attention to detail and planning skills
• Exceptional communication skills in English, both written and verbal
• Legally authorized to work in the UK

Preferred Skills:

• SaaS software marketing experience
• Fluency in additional languages

ASSUMPTION: Candidates with a strong drive to grow their marketing skills in a supportive, entrepreneurial environment are highly desired.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Hybrid work model (remote with office presence)
• Opportunity to work in a dynamic and growing market
• Supportive and entrepreneurial environment

Working Hours: Full-time (40 hours per week), with flexibility for the right candidate

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on vertical market software and investment

Company Size: 1,001-5,000 employees, providing a large and diverse work environment

Founded: Not specified, but the company has a global presence and a growing portfolio of companies

Company Description:

• Valsoft is a leading player in vertical market software (VMS), combining industry expertise with a unique buy-and-hold investment philosophy
• The company manages a growing portfolio of companies that benefit from decentralized leadership and operational autonomy
• Valsoft actively supports its businesses, guiding them in their growth and evolution into market leaders

Company Specialties:

• Technology
• Software
• Investment
• Mergers and acquisitions (M&A)
• Vertical market software

Company Website: valsoftcorp.com

ASSUMPTION: Valsoft Corporation is a well-established company with a strong focus on growth and operational efficiency, providing opportunities for career development and growth.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: The Marketing Manager will report directly to the leadership team and collaborate with cross-functional teams

Work Arrangement: Hybrid work model (remote with office presence), with the successful candidate based within commutable distance of the Farnborough office

Growth Opportunities:

• Potential to grow within the marketing team and take on more responsibilities as the company expands
• Opportunity to work in a dynamic and growing market, with changing customer needs and the need for innovation in platforms

ASSUMPTION: The Marketing Manager role offers a unique opportunity to grow marketing skills in a supportive, entrepreneurial environment and make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with office presence)

Office Location(s): Farnborough, Hampshire, United Kingdom

Geographic Context:

• Farnborough is a town in Hampshire, England, with a population of approximately 65,000 people
• The town is located about 30 miles southwest of London and has good transport links to the capital
• Farnborough is home to the Farnborough International Airshow and has a strong aerospace and defense industry

Work Schedule: Full-time (40 hours per week), with flexibility for the right candidate

ASSUMPTION: The hybrid work model offers a balance between remote work and office presence, allowing for flexibility and collaboration with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing skills and experience
• Creativity and problem-solving abilities
• Communication and teamwork skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with B2B SaaS marketing, digital marketing, and marketing automation platforms
• Demonstrate your passion for marketing and your drive to grow your skills in a supportive, entrepreneurial environment

ATS Keywords: B2B SaaS Marketing, Digital Marketing, SEO, SEM, Content Marketing, Social Media, Marketing Automation, HubSpot, Data Analysis, Campaign Performance, User Experience, Collaboration, Copywriting, Brand Advocacy, Attention to Detail, Communication

ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, focusing on marketing skills, experience, and cultural fit.

🛠️ Tools & Technologies

• HubSpot (preferred)
• LinkedIn
• Marketing automation platforms
• SEO and SEM tools
• Social media management tools

ASSUMPTION: The Marketing Manager will be expected to have experience with marketing automation platforms, with a preference for HubSpot, and be comfortable using SEO, SEM, and social media management tools.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Disciplined execution
• Sustainable growth and operational efficiency

Work Style:

• Collaborative and supportive team environment
• Hands-on and creative approach to marketing
• Data-driven decision-making

Self-Assessment Questions:

• Do you have a strong drive to grow your marketing skills in a supportive, entrepreneurial environment?
• Are you comfortable working in a hybrid work model (remote with office presence)?
• Do you thrive in a dynamic and growing market, with changing customer needs and the need for innovation in platforms?

ASSUMPTION: Valsoft Corporation values candidates who are passionate about marketing, driven to grow their skills, and comfortable working in a hybrid work environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to a dynamic and growing market, with changing customer needs and the need for innovation in platforms
• Balancing remote work and office presence in a hybrid work model
• Working with a limited budget and maximizing ROI

ASSUMPTION: The Marketing Manager role may present challenges in managing multiple marketing channels, adapting to a dynamic market, and balancing remote work and office presence.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on growing the business through customer acquisition and brand advocacy, rather than maintaining existing customer relationships
• Industry-specific context: The role is within the financial services industry, with a focus on vertical market software and investment
• Career path comparison: The Marketing Manager role offers opportunities for growth and development within the marketing team and the company as a whole

ASSUMPTION: The Marketing Manager role is unique in its focus on growing the business through customer acquisition and brand advocacy, with opportunities for growth and development within the company.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy to drive quality leads and expand reach
• Creating vibrant content and providing copy for blogs, articles, and tactical marketing campaigns
• Optimizing user experience through conversion optimization and collaboration with design and content teams

ASSUMPTION: The Marketing Manager will be expected to develop and execute growth strategies, create engaging content, and optimize user experience to drive customer acquisition and brand advocacy.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into it?
• How does the company support the professional development of its marketing team members?
• What is the company's approach to collaboration and teamwork within the marketing team and across departments?
• How does the company measure the success of its marketing campaigns and strategies?
• What is the company's long-term vision for the Marketing Manager role and the marketing team as a whole?

ASSUMPTION: Candidates should ask thoughtful questions about the company's growth strategy, professional development opportunities, and the long-term vision for the Marketing Manager role to demonstrate their interest and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the company and practicing your responses to common marketing interview questions
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.