Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Eightx

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning the lead generation engine to ensure high-quality prospects flow into the pipeline year-round
• Developing and executing multi-channel marketing campaigns targeting ecommerce and CPG founders/CEOs
• Creating and optimizing content, including case studies, thought leadership articles, and email newsletters
• Managing relationships with design, web development, and other marketing contractors
• Collaborating with the paid media agency to ensure aligned messaging

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable wearing multiple hats and working in a dynamic, growing environment.

📋 Key Responsibilities

✅ Lead Generation: Develop and execute strategies to consistently hit monthly lead targets, track and optimize conversion rates, and build predictable, scalable lead generation systems

✅ Campaign Development & Execution: Create and execute multi-channel marketing campaigns, write compelling cold email sequences, plan and manage the annual marketing calendar, and test new channels and tactics

✅ Content & Digital Presence: Own the website strategy, create and optimize landing pages, develop case studies and thought leadership content, write blog posts, LinkedIn content, and email newsletters, and ensure messaging resonates with ecommerce/CPG executives

✅ Team & Contractor Management: Manage relationships with design, web development, and other marketing contractors, coordinate with the paid media agency, and brief and manage freelance writers as needed

✅ Strategic Thinking: Research and implement industry best practices, identify new opportunities, develop ideal customer profiles and buyer personas, create positioning that differentiates Eightx, and track competitor movements and market trends

ASSUMPTION: The Marketing Manager will be expected to work independently and collaboratively to achieve results, with a focus on driving revenue growth through effective lead generation and marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of B2B marketing experience, preferably in financial or professional services

Required Skills:

• Proven track record of generating leads for high-ticket services ($5-20k+ contracts, $100-500k LTV)
• Strong writing skills - able to write emails that get responses and content that builds trust
• Experience with marketing automation platforms (HubSpot, Go High Level, etc.)
• Fluent with AI tools for content creation and optimization
• Data-driven mindset - makes decisions based on metrics, not hunches
• Experience managing contractors and external partners
• Understanding of the ecommerce/CPG landscape is a plus

Preferred Skills:

• Experience with CRM software (HubSpot, Salesforce, etc.)
• Knowledge of SEO best practices
• Fluency in French or other languages

ASSUMPTION: Candidates with experience in B2B marketing, particularly in financial or professional services, will have a strong foundation for success in this role. However, a willingness to learn and adapt is essential, as the ideal candidate will be comfortable working in a dynamic, growing environment.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 CAD per year, depending on experience and qualifications. This estimate is based on industry standards for marketing managers with 3-5 years of experience in Canada.

Benefits:

• 20 Days of PTO
• All National Holidays
• Company-wide shut off during the week between Christmas and New Year's

Working Hours: Full-time (40 hours/week) with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. Eightx offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Eightx is a growing fractional CFO firm specializing in ecommerce and CPG companies. They help brands scale profitably by providing strategic financial leadership without the full-time executive cost.

Company Size: Eightx is a small company with 2-10 employees, providing a unique opportunity for applicants to have a significant impact on the organization's growth and success.

Founded: Eightx was founded in 2020 and has since grown to serve clients ranging from $2M-$100M in revenue.

Company Description:

• Eightx specializes in helping ecommerce and CPG companies scale profitably through strategic financial leadership
• The company offers fractional CFO services, providing clients with the financial expertise they need without the full-time executive cost
• Eightx works with clients ranging from $2M-$100M in revenue, acting as their financial growth partner

Company Specialties:

• Fractional CFO services
• Ecommerce and CPG financial strategy
• Cash flow optimization and forecasting
• Financing assistance

Company Website: https://www.eightx.co/

ASSUMPTION: Eightx's small size and focus on ecommerce and CPG companies provide unique opportunities for applicants to grow professionally and make a significant impact on the organization's success.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing, preferably in financial or professional services. The ideal candidate will have a proven track record of generating leads for high-ticket services and be comfortable working in a dynamic, growing environment.

Reporting Structure: The Marketing Manager will report directly to the CEO and work closely with the paid media agency and various contractors to ensure aligned messaging and effective campaign execution.

Work Arrangement: This is a remote-friendly, full-time position with flexible hours. The ideal candidate will be comfortable working independently and collaboratively to achieve results.

Growth Opportunities:

• As Eightx continues to grow, there will be opportunities for the Marketing Manager to take on additional responsibilities and advance their career within the organization
• The ideal candidate will have the opportunity to work with exciting ecommerce and CPG brands and learn the ins and outs of financial strategy for growing companies
• Eightx offers a collaborative team environment that values both autonomy and support, providing the Marketing Manager with the resources they need to succeed

ASSUMPTION: The Marketing Manager will play a critical role in Eightx's continued growth and success. As such, the ideal candidate will be a self-starter with a strong work ethic and a commitment to driving results.

🌍 Location & Work Environment

Office Type: Remote-friendly with no physical office location

Office Location(s): N/A (remote work environment)

Geographic Context:

• Eightx serves clients across North America, Europe, and Oceania, providing the Marketing Manager with the opportunity to work with a diverse range of brands
• The remote work environment allows the Marketing Manager to work from anywhere with a stable internet connection
• Eightx's small team size provides the Marketing Manager with the opportunity to have a significant impact on the organization's growth and success

Work Schedule: Full-time (40 hours/week) with flexible hours and a remote-friendly work environment

ASSUMPTION: The remote work environment and small team size provide unique opportunities for the Marketing Manager to work independently and collaboratively to achieve results.

💼 Interview & Application Insights

Typical Process:

• Submit your resume and a short video (maximum three minutes) answering the following questions:
• Why are you interested in this position?
• What do you know about our company?
• What is your ideal work environment?
• What are your strengths?
• Where do you see yourself in five years?
• Applications without a video will be ignored
• We're looking for someone who can start within the next 30 days and hit the ground running

Key Assessment Areas:

• Marketing skills and experience
• Writing skills and ability to create compelling content
• Data-driven mindset and ability to make decisions based on metrics
• Experience managing contractors and external partners
• Understanding of the ecommerce/CPG landscape
• Cultural fit and alignment with Eightx's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a thoughtful and engaging video response that addresses the questions and demonstrates your fit for the role
• Research Eightx and the ecommerce/CPG landscape to demonstrate your knowledge and enthusiasm for the opportunity

ATS Keywords: B2B marketing, lead generation, campaign development, content creation, digital marketing, writing skills, marketing automation, data-driven mindset, contractor management, ecommerce, CPG

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and cultural fit. The ideal candidate will be a self-starter with a strong work ethic and a commitment to driving results.

🛠️ Tools & Technologies

• Marketing automation platforms (HubSpot, Go High Level, etc.)
• AI tools for content creation and optimization
• CRM software (HubSpot, Salesforce, etc.)
• SEO tools (SEMrush, Ahrefs, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The ideal candidate will be comfortable learning and using new tools and technologies as needed to achieve results.

👔 Cultural Fit Considerations

Company Values:

• Results-driven
• Collaborative
• Adaptable
• Transparent
• Client-focused

Work Style:

• Self-starter with a strong work ethic
• Comfortable working independently and collaboratively
• Data-driven mindset
• Strong communication and collaboration skills
• Adaptable and willing to learn

Self-Assessment Questions:

• Do I have a proven track record of generating leads for high-ticket services?
• Am I comfortable working in a dynamic, growing environment?
• Do I have strong writing skills and the ability to create compelling content?
• Am I comfortable managing contractors and external partners?
• Do I have a strong understanding of the ecommerce/CPG landscape?
• Do I align with Eightx's company values and work style?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Eightx, with a results-driven mindset, strong communication and collaboration skills, and a commitment to driving results.

⚠️ Potential Challenges

• The Marketing Manager may need to wear multiple hats and work on various projects simultaneously, requiring strong time management and prioritization skills
• The role may require working with tight deadlines and managing multiple contractors and external partners, necessitating strong communication and project management skills
• The Marketing Manager may need to adapt to changes in the market and adjust strategies accordingly, requiring a data-driven mindset and willingness to learn
• The remote work environment may present challenges in terms of communication and collaboration, requiring the Marketing Manager to be proactive and self-motivated

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, growing environment and able to adapt to changes and challenges as they arise.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on lead generation and a data-driven mindset to achieve results
• The role may involve working with a diverse range of brands and industries, providing the Marketing Manager with unique opportunities for growth and learning
• As a small company, Eightx offers the Marketing Manager the opportunity to have a significant impact on the organization's growth and success

ASSUMPTION: The ideal candidate will be a strong fit for this unique role and able to leverage their marketing skills and experience to drive results for Eightx.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to generate leads for Eightx's fractional CFO services
• Creating and optimizing landing pages and other digital assets to improve conversion rates and drive revenue growth
• Managing relationships with design, web development, and other marketing contractors to ensure aligned messaging and effective campaign execution
• Researching and implementing industry best practices to improve Eightx's lead generation strategies and drive revenue growth

ASSUMPTION: The ideal candidate will be comfortable working on a variety of projects and able to adapt to changes and challenges as they arise.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role?
• How does Eightx support the growth and development of its marketing team members?
• What are the most significant challenges facing Eightx's marketing efforts, and how can this role address them?
• How does Eightx measure the success of its marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking?
• What opportunities are there for growth and advancement within the marketing team and the organization as a whole?

ASSUMPTION: The ideal candidate will be proactive and inquisitive, using the interview process to gain a deeper understanding of the role and Eightx's marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and a short video (maximum three minutes) answering the following questions:
• Why are you interested in this position?
• What do you know about our company?
• What is your ideal work environment?
• What are your strengths?
• Where do you see yourself in five years?
• Applications without a video will be ignored
• We're looking for someone who can start within the next 30 days and hit the ground running

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.