📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Coalition, Inc.
🔹 Location: Any location, France
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully remote (based in France or Germany)
🚀 Job Overview
Key aspects of this role include:
- Leading field marketing, content, and campaigns in continental Europe
- Driving operational marketing excellence across new markets
- Collaborating cross-functionally with marketing, growth, sales, and product teams
- Managing marketing-related processes and technology stack
- Monitoring and analyzing regional marketing data points
ASSUMPTION: This role requires a strong understanding of commercial insurance, cybersecurity, and technological risks, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Lead the implementation of marketing campaigns and programs, coordinating various marketing functions and business development teams in continental Europe
✅ Organize the official launch campaign of individual new country rollouts (Germany, France, Denmark, Sweden)
✅ Design targeted digital communication campaigns to reach key business segments and create product visibility
✅ Identify industry or business event opportunities in relevant countries and coordinate with BD and Product teams for presence and brand exposure
✅ Drive marketing enablement across EEA teams through creation, management, and optimization of marketing-related processes using project management tools and documentation
✅ Monitor and maintain data quality within marketing systems of record (Salesforce, Marketo, and others), and act as a key point of contact for regional guidance of marketing tools and technology
✅ Enhance and operationalize marketing processes related to the broker's journey – from acquisition through retention – for Coalition's products and services
✅ Track and analyze regional marketing data points, closely collaborating with the data science team to create and strengthen measures for success
ASSUMPTION: This role may involve occasional travel to attend industry events or meet with local teams.
🎯 Required Qualifications
Education: Bachelor or Master degree required
Experience: 5+ years of work experience in a marketing operations function, with a strong preference for those with experience in financial or insurance products
Required Skills:
- Advanced language skills in French and English, both written and spoken
- Excellent project management and communication skills
- Dynamic, creative, and process-driven mindset
- Intrigued by the intersection of people, process, and technology
Preferred Skills:
- Prior experience in commercial insurance, ideally cyber and tech insurance, or financial lines
- Knowledge of regulations on the marketing and communication of financial services in the EU
- Prior experience working with Salesforce and Marketo
- Additional language skills in German, Danish, or Swedish
ASSUMPTION: While not explicitly stated, a background in digital marketing and a strong technical acumen would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in France)
Benefits:
- 70% medical, dental, and vision coverage, including out-patient treatment
- 25+ paid holidays
- Annual home office stipend
- Statutory pension
- Mental and physical health wellness programs
- Competitive compensation and opportunity for advancement
Working Hours: Full-time (40 hours per week), with flexibility for a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically focused on cyber insurance and digital risk management
Company Size: Medium-sized company (501-1,000 employees) with a remote-first culture that welcomes people from diverse backgrounds
Founded: 2017, with headquarters in San Francisco, California
Company Description:
- Coalition is the world's first Active Insurance provider, designed to help prevent digital risk before it strikes
- Offers comprehensive insurance coverage and cybersecurity tools to manage and mitigate potential cyber attacks
- Provides automated cyber alerts, expert guidance, and third-party risk management to businesses worldwide
Company Specialties:
- Cyber Insurance
- Cybersecurity
- Security Services
- Active Insurance
- Executive Risks
- Insurance
- Risk Management
- Cyber Risk
- and Digital Risk
Company Website: www.coalitioninc.com
ASSUMPTION: Coalition is committed to protecting your privacy and handling your personal information responsibly. They collect, use, and store personal information as necessary for the recruitment process and in compliance with applicable privacy laws and regulations in all regions where they operate.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement within the company
Reporting Structure: This role reports directly to the Marketing Director and works cross-functionally with various teams, including marketing, growth, sales, and product
Work Arrangement: Fully remote, with the requirement to be based in France or Germany
Growth Opportunities:
- Expanding into new markets across Europe
- Potential to take on additional responsibilities as the company grows
- Opportunities to work on high-impact projects and drive operational marketing excellence
ASSUMPTION: This role offers a unique opportunity to make an impact in a fast-paced, start-up environment with a global focus.
🌍 Location & Work Environment
Office Type: Fully remote, with the requirement to be based in France or Germany
Office Location(s): Any location in France or Germany
Geographic Context:
- France and Germany are key markets for Coalition's expansion in Europe
- This role requires a strong understanding of the local business landscape and cultural nuances
- Opportunities to travel to attend industry events or meet with local teams may arise
Work Schedule: Full-time (40 hours per week), with flexibility for a remote work arrangement
ASSUMPTION: While this role is fully remote, effective communication and collaboration with cross-functional teams will be crucial for success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Technical knowledge of marketing operations and digital marketing
- Communication and project management skills
- Cultural fit and alignment with Coalition's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the insurance industry and Coalition's products and services
- Showcase your ability to work effectively in a remote, cross-functional team environment
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing operations
ATS Keywords: Marketing Operations, Digital Marketing, Project Management, Communication, Technical Acumen, Cyber Insurance, Commercial Insurance, Financial Products, EU Regulations, Language Skills, Process Optimization, Brand Exposure
ASSUMPTION: Coalition primarily does not use third-party recruiting services. Potential candidates will only be contacted by Coalition, Inc. during the recruitment process.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite or Google Workspace
- Data analysis tools (e.g., Excel, Google Sheets, Tableau)
ASSUMPTION: Proficiency in using marketing technology stack and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Character
- Humility
- Responsibility
- Purpose
- Authenticity
- Inclusion
Work Style:
- Collaborative and cross-functional
- Remote-first and global focus
- Fast-paced and dynamic
- Focused on protecting businesses from digital risk
Self-Assessment Questions:
- How do your personal values align with Coalition's founding values?
- How comfortable are you working in a fully remote, cross-functional team environment?
- How do you approach problem-solving and decision-making in a fast-paced, start-up environment?
ASSUMPTION: Coalition is looking for candidates who are collaborative, inquisitive, and invested in protecting businesses from digital risk.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Balancing the need for creative and innovative marketing strategies with operational excellence
- Working effectively in a remote, cross-functional team environment
- Adapting to the unique cultural nuances and business landscapes of France and Germany
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Field Marketing Manager or Regional Marketing Manager position, but with a stronger focus on operational marketing excellence and cross-functional collaboration
- Unlike other marketing roles, this position requires a strong understanding of commercial insurance, cybersecurity, and technological risks
- Career paths for this role may include progression into senior marketing management positions or transition into other functional areas, such as sales or product management
ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-growing, global company and make a significant impact on its expansion into new markets.
📝 Sample Projects
- Developing and executing a launch campaign for a new country rollout, including event planning, targeted digital communication, and brand exposure
- Optimizing marketing processes related to the broker's journey, from acquisition through retention, to improve efficiency and effectiveness
- Analyzing regional marketing data points and collaborating with the data science team to create and strengthen measures for success
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the impact this role can have on Coalition's expansion into new markets.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Coalition's expansion into Europe?
- What are the key priorities for the first 90 days in this role?
- How does Coalition support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team in the next 1-2 years, and how can this role help address them?
- How does Coalition measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team dynamics, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://grnh.se/5b7cf9415us
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing operations
- Follow up with the hiring manager within one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
