Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Jotun

🔹 Location: Addis Ababa, Ethiopia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Improving market position and competitiveness of assigned segments
• Initiating and implementing campaigns, launches, and innovations
• Driving category innovation strategy and brand growth
• Coordinating with various functions to achieve financial results and market share
• Developing local assortment and identifying market needs

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Initiate and implement campaigns, launches, and innovations based on market analysis, competitor monitoring, and customer insight within assigned areas of responsibility

✅ Drive the category innovation strategy by identifying consumer insights and preparing Innovation concepts in cooperation with the Innovation Manager

✅ Responsible for growing category and brand with support from the region, local sales, technical, supply chain, and customer network to achieve agreed financial results and market share

✅ Develop and maintain local assortment and identify market needs, closely coordinate with different functions to increase market shares and profitability

✅ Coordinate and assist in devising the strategies, plan, budget, etc., in order to achieve the company’s objectives and targets

✅ Responsible for new product launches and implementations by working closely with local and regional marketing teams in order to drive the success of new innovations

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: BA Degree in Marketing Management, Business Administration, Business Management, or Management, or MBA

Experience: 3 to 5 years of relevant experience in a managerial position

Required Skills:

• Market analysis and competitor monitoring
• Consumer insights and innovation strategy
• Brand growth and market share achievement
• Cross-functional team coordination
• Strategic planning and budgeting
• New product launches and implementations

Preferred Skills:

• Experience in the chemical manufacturing industry
• Fluency in Amharic or Oromo

ASSUMPTION: Candidates with experience in marketing management and a strong understanding of market analysis and consumer insights are preferred.

💰 Compensation & Benefits

Salary Range: The salary range for this position is ETB 150,000 - 250,000 per annum, based on experience and qualifications. This estimate is based on industry standards for marketing managers in Ethiopia.

Benefits:

• Competitive compensation and benefits package
• Continuous learning opportunities and training activities through on-the-job training and the in-house learning Jotun Academy
• Career development opportunities across multiple disciplines and geographies
• Supportive and inclusive company culture with a focus on having fun together through team buildings and social activities

Working Hours: Full-time position with standard working hours from Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Jotun operates in the chemical manufacturing industry, focusing on performance coatings for various industries such as offshore, energy, mining, infrastructure, and hydrocarbon processing.

Company Size: Jotun is a large multinational corporation with over 10,000 employees worldwide. In Ethiopia, Jotun Ethiopia Paint Manufacturing PLC is a subsidiary with a growing team.

Founded: Jotun was founded in 1926 in Norway and has since expanded globally. Jotun Ethiopia was established in 2020.

Company Description:

• Jotun is committed to providing high-quality coating solutions and services to its customers
• The company values loyalty, care, respect, and boldness in its operations and interactions
• Jotun Ethiopia aims to strengthen its leading position in Ethiopia and East Africa through market development plans focused on quality, profitability, innovation, and corporate values

Company Specialties:

• Performance coatings for offshore, energy, mining, infrastructure, and hydrocarbon processing industries
• Innovative solutions and sustainable practices
• Global presence with local expertise

Company Website: www.jotun.com

ASSUMPTION: Jotun's global presence and industry focus provide opportunities for growth and learning for employees.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing function and the broader organization.

Reporting Structure: The Marketing Manager reports directly to the General Manager and works closely with various functions, including sales, technical, supply chain, and customer networks.

Work Arrangement: This is an on-site, full-time position based in Addis Ababa, with standard working hours from Monday to Friday.

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expansion of responsibilities based on performance and company growth
• Access to learning and development opportunities through Jotun Academy

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: Modern office space with a collaborative work environment

Office Location(s): Jotun Ethiopia Paint Manufacturing PLC, Addis Ababa, Ethiopia

Geographic Context:

• Addis Ababa is the capital and largest city of Ethiopia, with a population of over 3.3 million
• The city is located at an elevation of 2,355 meters (7,726 feet) above sea level, making it one of the highest capitals in the world
• Addis Ababa has a pleasant, subtropical climate, with average temperatures ranging from 15°C to 25°C (59°F to 77°F)

Work Schedule: Standard working hours from Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: Addis Ababa offers a vibrant and dynamic work environment, with a mix of modern infrastructure and traditional culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant stakeholders
• Background check and offer extension

Key Assessment Areas:

• Market analysis and consumer insights
• Strategic planning and execution
• Cross-functional team collaboration
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing management experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Jotun's industry and competitors to demonstrate your understanding of the market landscape

ATS Keywords: Marketing management, market analysis, consumer insights, brand growth, campaign implementation, innovation strategy, cross-functional teamwork, strategic planning

ASSUMPTION: The application process may vary based on the hiring manager's preferences and the current hiring needs of the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required may vary based on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Loyalty: Jotun values long-term relationships with employees, customers, and partners
• Care: The company prioritizes the well-being and development of its employees
• Respect: Jotun fosters a culture of inclusivity and appreciation for diversity
• Boldness: The company encourages innovation, creativity, and taking calculated risks

Work Style:

• Collaborative: Jotun encourages teamwork and cross-functional collaboration
• Adaptable: The company values employees who can quickly adapt to changes and new challenges
• Results-driven: Jotun focuses on achieving tangible results and driving business growth

Self-Assessment Questions:

• How do you demonstrate loyalty and care in your professional relationships?
• Can you provide an example of a time when you took a bold approach to drive business results?
• How do you collaborate effectively with cross-functional teams to achieve shared goals?

ASSUMPTION: Candidates who align with Jotun's values and work style are more likely to succeed in the role and the organization.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Adapting to changes in market conditions and consumer behavior
• Collaborating effectively with cross-functional teams with varying priorities and goals
• Navigating a large, multinational organization with diverse regional cultures and practices

ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike other marketing manager roles, this position focuses on the chemical manufacturing industry and requires a strong understanding of market analysis and consumer insights
• Jotun's global presence and industry focus provide opportunities for growth and learning for employees
• This role offers opportunities for professional growth and development within the marketing function and the broader organization

ASSUMPTION: This role is unique in its focus on the chemical manufacturing industry and offers opportunities for growth and development within a large, multinational organization.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line in the Ethiopian market
• Conducting market research to identify consumer trends and preferences in the paint and coatings industry
• Collaborating with cross-functional teams to optimize the local assortment and improve market share

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the marketing manager role at Jotun Ethiopia.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within it?
• How does Jotun support the professional development and growth of its marketing managers?
• Can you provide an example of a successful marketing campaign led by a Jotun employee in a similar role?
• How does Jotun measure the success of its marketing campaigns and initiatives?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing management experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Jotun's industry and competitors to demonstrate your understanding of the market landscape
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.