Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: BJAK

🔹 Location: Bandar Utama, Petaling Jaya, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 13, 2025

🔹 Experience Level: Mid-Senior level (4-7 years)

🔹 Remote Status: Hybrid (based in Malaysia)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing strategies across digital, brand, content, and campaigns.
• Leading cross-channel marketing campaigns to drive user acquisition, retention, and brand awareness.
• Analyzing data and market trends to generate insights and optimize marketing efforts.
• Collaborating with cross-functional teams to align marketing with business goals and support product launches.
• Managing marketing budgets, resources, and creative production with internal teams and external agencies.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on performance and data-driven decision making.

📋 Key Responsibilities

✅ Own and drive the full marketing strategy for Malaysia and regional markets, including digital, brand, content, and campaigns.

✅ Plan, execute, and optimize performance marketing initiatives across various channels, with clear KPIs such as CAC, ROAS, CTR, and conversions.

✅ Build and lead the content marketing engine, creating engaging and on-brand content for various platforms and formats.

✅ Shape and evolve the BJAK brand voice and positioning across platforms, ensuring consistency and relevance.

✅ Manage creative production, working with internal teams and external agencies to deliver high-quality assets on time and within budget.

✅ Analyze data and market trends to generate insights and strategic improvements, continuously optimizing marketing efforts.

✅ Collaborate with product, design, sales, and data teams to align marketing with business goals and support go-to-market efforts for new products and features.

✅ Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions to maximize marketing impact.

ASSUMPTION: This role requires strong project management skills, the ability to work independently, and a data-driven mindset to succeed in a fast-paced, high-growth environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant experience may be considered in lieu of a degree.

Experience: 4-7 years of experience in marketing, with exposure to both strategic planning and execution. Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership.

Required Skills:

• Proven expertise in performance marketing, digital strategy, and cross-functional campaign leadership.
• Strong understanding of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM.
• Ability to lead creative production across digital formats - video, static, and copywriting.
• Strong data literacy - able to analyze results and translate them into clear decisions.
• Excellent communication, project management, and stakeholder engagement skills.
• Based in Malaysia and open to a hybrid work setup.

Preferred Skills:

• Experience in high-growth tech or fintech environments.
• Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar, etc.
• Background in brand development, influencer partnerships, or event marketing.
• Experience managing or mentoring junior marketers or specialists.

ASSUMPTION: Candidates with a strong portfolio showcasing their marketing skills and achievements will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is RM 8,000 - RM 12,000 per month. This range is inclusive of a base salary and performance bonuses.

Benefits:

• Competitive compensation with performance bonuses.
• Ownership of high-impact marketing campaigns with regional exposure.
• Fast-growth environment with high autonomy and clear accountability.
• Chance to shape the future of a leading Southeast Asian fintech brand.

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work setup.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Malaysia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech (Insurance Technology)

Company Size: Large (Southeast Asia's leading digital insurance platform with operations in multiple countries)

Founded: Not specified (operating since 2020)

Company Description:

• BJAK is a fast-growing digital insurance platform focused on simplifying complex financial services and making them more accessible to users.
• The company offers transparent, affordable financial protection through automation, AI, and intelligent systems.
• BJAK operates in Malaysia, Thailand, Taiwan, and Japan, helping millions of users access financial protection.

Company Specialties:

• Digital Insurance Platform
• Financial Technology
• Insurance Automation
• AI and Intelligent Systems

Company Website: https://bjak.my/en/about-us

ASSUMPTION: BJAK's focus on innovation, technology, and customer-centricity creates a dynamic and fast-paced work environment.

📊 Role Analysis

Career Level: Mid-Senior level (4-7 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and may oversee junior marketers or specialists.

Work Arrangement: Hybrid (based in Malaysia with flexible work-from-home options)

Growth Opportunities:

• Potential to take on regional responsibilities as the company expands.
• Chance to grow within the marketing team or explore other functions within the organization.
• Opportunity to work on high-impact campaigns that drive business growth and shape the company's brand.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Bandar Utama, Petaling Jaya, Malaysia

Geographic Context:

• Bandar Utama is a bustling commercial hub in Petaling Jaya, with easy access to public transportation and numerous amenities.
• The office is located in a modern, multi-purpose building with ample parking and nearby shopping, dining, and entertainment options.
• Petaling Jaya is a vibrant city with a mix of urban and suburban areas, offering a diverse range of housing options and recreational activities.

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work setup, allowing for a better work-life balance.

ASSUMPTION: The hybrid work arrangement provides employees with the flexibility to balance their professional and personal lives while maintaining a strong connection to the company's culture and team dynamics.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth interviews with the hiring manager and other team members to discuss the role's responsibilities, required skills, and company culture.
• Final round interviews or assessments to evaluate the candidate's fit for the role and the team.

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Creative problem-solving and innovation
• Leadership and team management
• Communication and stakeholder engagement

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, achievements, and skills.
• Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made to optimize performance.
• Research BJAK's brand, products, and market position to demonstrate your understanding of the company and its competitive landscape.
• Be prepared to discuss your thoughts on BJAK's marketing strategy and how you would approach specific challenges or opportunities.

ATS Keywords: Marketing Strategy, Performance Marketing, Digital Strategy, Cross-Functional Leadership, Content Marketing, Data Analysis, Creative Production, Budget Management, Communication Skills, Project Management, Stakeholder Engagement, SEO, Paid Media, CRM, Brand Development, Influencer Partnerships

ASSUMPTION: BJAK's hiring process is designed to assess candidates' skills, cultural fit, and potential impact on the company's growth and success.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• HubSpot
• Hotjar
• Asana or Trello (project management)
• Canva or Adobe Creative Suite (design)
• Video editing software (e.g., iMovie, Adobe Premiere Pro)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates looking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Ownership: BJAK values employees who take initiative, make decisions, and drive results.
• Speed: The company prioritizes quick decision-making and execution to stay ahead in the competitive fintech landscape.
• Outcomes: BJAK focuses on measurable results and continuous improvement, rather than process and hierarchy.

Work Style:

• Collaborative: BJAK encourages cross-functional collaboration and teamwork to drive marketing success.
• Data-driven: The company relies on data and analytics to inform marketing strategies and optimize performance.
• Adaptable: BJAK's fast-paced environment requires employees to be flexible, resilient, and comfortable with ambiguity.

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-growth environment where your work has a direct impact on business outcomes?
• Are you comfortable leading cross-functional teams and working collaboratively to achieve shared goals?
• Do you have a data-driven mindset and enjoy using data to inform marketing strategies and optimize performance?

ASSUMPTION: Candidates who align with BJAK's values and work style are more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously, requiring strong organizational skills and attention to detail.
• Working in a fast-paced, high-growth environment with frequent changes and priorities, which may cause stress or discomfort for some individuals.
• Collaborating with cross-functional teams and stakeholders, which may involve navigating different perspectives, priorities, and work styles.
• Balancing strategic planning and hands-on execution, which may require candidates to wear multiple hats and adapt their approach as needed.

ASSUMPTION: These challenges are inherent to the role and the company's fast-paced, high-growth environment. Successful candidates will be able to thrive in this dynamic setting and leverage these challenges as opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong balance of strategic thinking and hands-on execution, with a focus on performance and data-driven decision making.
• BJAK's fast-paced, high-growth environment offers more opportunities for ownership, impact, and career growth than larger, more established companies.
• This role is well-suited for candidates looking to build a career in marketing, with the potential to take on regional responsibilities and grow within the organization.

ASSUMPTION: Candidates should consider their career goals, work preferences, and cultural fit when comparing this role to other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive user acquisition and brand awareness in a new market, with clear KPIs and a data-driven approach.
• Analyzing market trends and competitor activities to identify opportunities and inform marketing strategy, with a focus on SEO, content marketing, and paid media.
• Managing a team of junior marketers or specialists to deliver high-quality creative assets and campaigns that align with brand guidelines and marketing objectives.

ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for this role, highlighting the need for strong strategic thinking, data analysis, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does BJAK support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does BJAK measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the company's approach to work-life balance, and how does this role fit within that framework?

ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the company's culture, and the team's dynamics, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant marketing experience, achievements, and skills.
• Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made to optimize performance.
• Research BJAK's brand, products, and market position to demonstrate your understanding of the company and its competitive landscape.
• Be prepared to discuss your thoughts on BJAK's marketing strategy and how you would approach specific challenges or opportunities.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.