Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Straumann

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local marketing strategies aligned with global objectives
• Building and maintaining strong relationships with Key Opinion Leaders (KOLs)
• Managing marketing performance metrics and campaign ROI
• Monitoring market dynamics and competitor activities

ASSUMPTION: This role requires a strategic mindset, strong analytical capabilities, and the ability to work effectively in a multicultural, matrixed organization.

📋 Key Responsibilities

✅ Lead the development and execution of local marketing strategies aligned with global objectives to drive sustainable growth and market share.

✅ Define clear customer value propositions and ensure their consistent communication across all relevant channels and touchpoints.

✅ Drive strategic planning, budgeting, and execution of campaigns, events, and product launches.

✅ Build and maintain strong relationships with Key Opinion Leaders (KOLs), leveraging their expertise for educational activities, clinical endorsement, and market insights.

✅ Act as the voice of the customer, championing customer-centricity and ensuring a differentiated and relevant experience across the buyer journey.

✅ Manage marketing performance metrics, analyze campaign ROI, and propose corrective actions when necessary.

✅ Monitor market dynamics and competitor activities, generating insights to inform strategic decision-making.

✅ Work cross-functionally with internal and external stakeholders to ensure alignment and successful execution of marketing initiatives.

ASSUMPTION: This role requires a high degree of independence and the ability to manage multiple priorities effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or equivalent; a Master’s degree is a plus.

Experience: Minimum 5 years of experience in marketing, preferably in the dental or healthcare industry.

Required Skills:

• Proven track record in leading product marketing initiatives, brand strategy, and campaign execution
• Strategic thinker with strong analytical capabilities and commercial acumen
• Demonstrated ability to work in a multicultural, matrixed organization with cross-functional teams
• Excellent project management and organizational skills
• Strong communication and interpersonal skills
• Fluent in English, both written and spoken

Preferred Skills:

• Experience in the dental or healthcare industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the dental or healthcare industry and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Manager with 5-10 years of experience in Turkey is approximately ₺7,000 - ₺12,000 per month (gross).

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program
• Training and development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Straumann operates in the medical equipment manufacturing industry, specifically focusing on dental equipment and biomaterials.

Company Size: Straumann is a large, publicly-owned holding company with a number of international companies around the world, employing over 5,000 people.

Founded: Straumann was founded in 1954 and has since grown into a global leader in the dental industry.

Company Description:

• United for global excellence in dentistry
• Every vision has its story, and ours began more than 60 years ago
• Our innovations and achievements have become landmarks in dentistry worldwide

Company Specialties:

• medical device
• dental implants
• esthetic dentistry
• tooth restoration
• biomaterials
• prosthetics
• orthodontics
• preventive dentistry
• and digital dentistry

Company Website: http://www.straumann-group.com

ASSUMPTION: Straumann's extensive experience and global presence make it an attractive employer for marketing professionals seeking a challenging and rewarding career in the dental industry.

📊 Role Analysis

Career Level: This role is at the mid-level management tier, with opportunities for growth into senior management positions within the marketing department or related fields.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar senior-level position within the organization.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.

Growth Opportunities:

• Progression into senior marketing management roles
• Expansion into related fields, such as business development or product management
• International assignments within the Straumann Group

ASSUMPTION: Successful candidates will have a strong track record of career progression and a clear vision for their long-term goals within the dental industry.

🌍 Location & Work Environment

Office Type: Straumann's Istanbul office is a modern, professional environment with a collaborative and multicultural atmosphere.

Office Location(s): Peter Merian-Weg 12, Basel, Basel-Town 4052, CH

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of over 15 million people
• The city is a major cultural, historical, and economic hub in the region
• Istanbul offers a diverse range of cultural attractions, entertainment options, and culinary experiences

Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed.

ASSUMPTION: Candidates should be comfortable working in a multicultural, fast-paced environment and have a strong sense of adaptability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical capabilities and data-driven decision-making
• Cross-functional teamwork and stakeholder management
• Cultural fit and adaptability
• Customer-centric mindset and market understanding

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
• Research Straumann's products, services, and competitors to demonstrate your market knowledge
• Practice common marketing interview questions and brush up on your industry-specific knowledge

ATS Keywords: Marketing strategy, product marketing, brand strategy, campaign execution, market analysis, KOL relationships, customer-centricity, marketing performance, market dynamics, competitor analysis, stakeholder management, multicultural teamwork, strategic planning, budgeting, project management, communication skills, interpersonal skills, English proficiency

ASSUMPTION: Applicants should focus on demonstrating their strategic mindset, analytical capabilities, and strong communication skills throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Excel, Power BI)
• Project management tools (e.g., Asana, Trello)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Expertise
• Innovation
• Collaboration
• Integrity

Work Style:

• Dynamic and fast-paced
• Multicultural and inclusive
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and resilient

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with Straumann's patient-centric values?
• Can you provide an example of a time when you successfully managed a multicultural team to achieve a common goal?
• How do you stay up-to-date with industry trends and competitor activities in a fast-paced environment like the dental industry?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Straumann's values and work style throughout the interview process.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Navigating a multicultural, matrixed organization
• Adapting to changes in market dynamics and competitor activities
• Balancing global objectives with local market requirements

ASSUMPTION: Successful candidates will have a proven track record of managing multiple priorities, working effectively in a multicultural environment, and adapting to change.

📈 Similar Roles Comparison

• Marketing Manager (Dental Industry) vs. Marketing Manager (Consumer Goods Industry)
• Dental industry-specific knowledge and experience may be required
• Consumer goods industry may offer more brand-focused roles
• Marketing Manager (Healthcare Industry) vs. Marketing Manager (Technology Industry)
• Healthcare industry may require more regulatory and compliance knowledge
• Technology industry may offer more digital marketing-focused roles
• Marketing Manager (Global Company) vs. Marketing Manager (Startup)
• Global company may offer more structured career paths and resources
• Startup may offer more autonomy and growth opportunities

ASSUMPTION: Candidates should consider their long-term career goals and personal preferences when comparing similar roles within the marketing field.

📝 Sample Projects

• Developing and executing a successful product launch campaign for a new dental implant system
• Conducting market research to identify untapped customer segments in the Turkish dental market
• Managing a team of marketing coordinators to execute a series of educational events featuring Key Opinion Leaders (KOLs)

ASSUMPTION: Candidates should be prepared to discuss their relevant marketing experience and provide specific examples of their achievements in related projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Straumann support the professional development of its marketing team members?
• Can you describe the typical career path for a Marketing Manager within the company?
• How does Straumann measure and track the success of its marketing campaigns and initiatives?
• What are the most significant challenges facing the dental industry in the next 5 years, and how is Straumann positioning itself to address them?

ASSUMPTION: Candidates should ask thoughtful, informed questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
• Research Straumann's products, services, and competitors to demonstrate your market knowledge
• Practice common marketing interview questions and brush up on your industry-specific knowledge
• Follow up with the hiring manager one week after your final round interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.